In-depth SWOT Analysis of Lifebuoy | IIDE

Unilever markets Lifebuoy as a soap brand. William Lever’s goal to eradicate cholera in Victorian England inspired the creation of Lifebuoy. 

Over the last century, they’ve evolved into the world’s best-selling germ-fighting soap and a global leader in bringing better health and hygiene to billions of people. Lifebuoy was useful in assisting customers in meeting their needs. During the years, the company was successful in establishing a positive image and reputation in India’s personal care market. 

The company constantly tries to come up with a new product to meet the ever-increasing needs of its customer base.

Do you want to know how Lifebuoy achieved such great success in the industry? Keep reading this case study where we discuss SWOT Analysis of Lifebuoy.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.