In our former blog, we had discussed the most popular chocolate bar from the United Kingdom, Kitkat. In this blog, we will delve into the SWOT Analysis of Dairy Milk.
It is the No.1 chocolate brand in India and one of the leading confectionery brands in the world by revenue. Cadbury Dairy Milk is also the most popular chocolate bar worldwide by the search volume.
It is one of the most creative brands in marketing its product. It has used eye-catching advertisements on some of the most attractive platforms which are social media. They have targeted their audience excellently through digital marketing. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us engrossed in learning how Dairy Milk is able to gain such a large presence in the market, here we have done an out-and-out study on the SWOT Analysis of Dairy Milk. But before we look into its SWOT analysis let us first know about Dairy Milk as a company, its products, competitors, financials, and more.