In-depth SWOT Analysis of Dairy Milk – No. 1 Chocolate Brand In India

In our former blog, we had discussed the most popular chocolate bar from the United Kingdom, Kitkat. In this blog, we will delve into the SWOT Analysis of Dairy Milk.

It is the No.1 chocolate brand in India and one of the leading confectionery brands in the world by revenue. Cadbury Dairy Milk is also the most popular chocolate bar worldwide by the search volume.

It is one of the most creative brands in marketing its product. It has used eye-catching advertisements on some of the most attractive platforms which are social media. They have targeted their audience excellently through digital marketing. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us engrossed in learning how Dairy Milk is able to gain such a large presence in the market, here we have done an out-and-out study on the SWOT Analysis of Dairy Milk. But before we look into its SWOT analysis let us first know about Dairy Milk as a company, its products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]