In-depth SWOT Analysis Of Tencent- the Chinese Technology Leader

Last time we saw the Business Model of Jio, today let’s learn the SWOT analysis of Tencent.

Tencent is a China-based technology company that is mainly focused on serving the Internet’s various services and products. Its various subsidiary companies include Tencent Music Entertainment, Tencent Sports, and Tencent AI.

One of the main drawbacks the company has is its weak marketing strategies. Marketing is an essential factor for the success of any business, to know more about marketing and its different attributes, do check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

In this case study, we will have a look at the SWOT analysis of Tencent, before that let’s know more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.