Latest Case Studies

Nike's business model is built on innovation, strong branding, and customer engagement. This strategy allows them to offer high-quality athletic gear while maintaining strong profit margins and market dominance. Nike achieves this by optimising its supply chain, leveraging global distribution networks, and focusing on cutting-edge technologies. The secret to its success lies in continuous product innovation and strategic marketing.

Marketing Strategy of Berger Paints is centered around brand-centric campaigns designed to boost recall and awareness. The company is expanding its network in South and Western India to strengthen market penetration. With a diverse product portfolio across decorative and industrial segments, Berger uses a multi-channel marketing approach including TVCs, digital ads, print, and more to reach and engage consumers effectively. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Sanskruti Parshivnikar who’s currently studying IIDE’s PG in Digital Marketing (May 2025 batch). If you found this helpful, feel free to Sanskruti Parshivnikar  to send a quick note of appreciation for her fantastic research – she’ll appreciate the kudos.

KFC’s business model revolves around its iconic fried chicken, franchise operations, and convenience. This strategy allows them to offer delicious meals globally while maintaining operational efficiency. KFC achieves this by optimizing its supply chain and expanding its global reach through franchising. The brand’s widespread presence drives continuous revenue growth and market dominance. In this blog, we decode KFC's revenue model and strategy, shedding light on how it has achieved global success.

The business model of Jollibee centers on a unique fusion strategy, blending Western fast food formats with Filipino flavors while maintaining affordable pricing. This localization-first approach helped Jollibee dominate its home market with 50% share against McDonald's 29%, and now fuels aggressive global expansion across 33 countries. By combining company-owned stores in strategic markets with an asset-light franchising model, targeted acquisitions of complementary brands, and deep cultural resonance through emotional marketing, the business model of Jollibee transforms nostalgic comfort food into a $4.71 billion revenue engine. The brand's secret: understanding that customers don't just buy fried chicken, they buy joy, community, and a taste of home.

Tesco’s marketing strategy has established it as the UK’s undisputed grocery leader, commanding a 28.3% market share (highest since 2016) with £69.92 billion in annual revenue. Founded in 1919 by Jack Cohen, Tesco’s “Every Little Helps” philosophy powers its dominance through the data‑driven Clubcard loyalty program (24M+ households) and omnichannel retail blending 4,400+ stores with rapid digital delivery. The Clubcard program is Tesco’s most prominent marketing channel, leveraging AI‑powered personalization to drive deeper customer loyalty, while digital marketing (SEO, performance ads, email campaigns) fuels its online growth and competitive edge against discounters like Aldi.

Emirates’ 2026 plan focuses on a global lifestyle rather than just selling plane tickets. They stopped using boring ads and now share real, exciting stories on TikTok to connect with people. By using their own flight crews and famous partners, they make luxury travel feel personal and friendly. Special events and rewards turn everyday passengers into a loyal community of fans. This focus on people makes Emirates the top choice for high-end travel. Just like a fitness club, they sell a feeling of belonging instead of just a ride.

In 2026, Dove’s marketing strategy centers on being the "human alternative" in an increasingly synthetic world, prioritizing real people over the polished perfection of AI models. By doubling down on their No AI pledge and featuring unedited, diverse faces, they sell a feeling of self-acceptance rather than just a bar of soap. The brand leans into honest conversations and community impact, from body-positive workshops to social media campaigns that call out digital distortion. Their approach is built on the idea that looking "perfect" is out, and being real is in, ensuring that when people think of Dove, they think of a brand that actually has their back in a world of filters.

Axis Bank’s marketing strategy positions it as a digital-first, customer-centric private sector bank in India. With nearly 60% of its marketing spend focused on digital channels, the bank uses a robust Customer Data Platform (CDP), performance marketing, and mobile-app-led engagement to deliver personalized experiences and strengthen customer retention. Amid intense competition from HDFC Bank, ICICI Bank, and fintech players, Axis Bank emphasizes omnichannel campaigns, simplified financial offerings, and data-driven communication while maintaining strict privacy and regulatory compliance. This approach enhances brand trust, accelerates digital adoption, and supports long-term growth in India’s evolving banking market. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Saakshi Sarode. She is a student of IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to Saakshi Sarode to send a quick note of appreciation for her fantastic research – she'll appreciate the kudos.

Gymshark’s marketing strategy in 2026 centers on its community-first model, prioritizing authentic human connection over traditional product advertising. Rather than just selling gym wear, they sell a sense of belonging to a global fitness family where sweat is the sport. The brand leverages long-term athlete partnerships and platform-native content, moving away from polished ads in favor of raw, relatable stories on TikTok and Instagram. By hosting massive Lift events and driving viral challenges like #Gymshark66, they transform customers into brand ambassadors, ensuring Gymshark remains the definitive uniform for the modern gym culture.

Titan Watches marketing strategy focuses on staying relevant in a changing world by positioning watches as emotional and lifestyle symbols rather than functional devices. Through powerful storytelling delivered via television, digital platforms like Instagram and YouTube, immersive retail experiences at World of Titan stores, and a strong omnichannel presence, Titan connects deeply with consumers across life stages. This approach allows the brand to balance heritage with modern relevance while maintaining long-term trust and leadership in the Indian watch market. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Rahul Bhaliya, a student of IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out and share your feedback.

By 2026, Jollibee isn’t just a Filipino favorite anymore, it’s a global heavyweight with over 10,300 stores and a massive $3.3 billion brand value. While they still own the Philippines with a 30.7% market share, the real story now is how they’ve broken into the mainstream West. They’ve moved beyond just serving homesick Pinoys; today, they're using AI-driven apps and viral TikTok "spectacle" openings to win over local crowds in the US and Europe. With a US stock market listing on the horizon, Jollibee has successfully blended its "Chickenjoy" culture with high-tech marketing, proving they can go toe-to-toe with giants like McDonald’s and actually win.

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.