Full Analysis on Axis Bank Marketing Strategy with Complete Overview

Axis Bank is the third-largest Indian private sector bank catering to large &  mid-size companies, small & medium-sized enterprises[SMEs], and retail businesses. In this blog, we’ll be throwing light upon Axis Bank Marketing Strategy with the help of its marketing mix, marketing campaigns, and digital marketing presence. We will also be discussing how Axis Bank leveraged digital marketing for brand awareness and revenue generation.

Let’s start by learning more about the bank and its achievements in the industry.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 5, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]