Gymshark’s Success: Digital Marketing Strategy Case Study

Gymshark is currently a major player in the fitness clothing industry that has made a name for itself in very quick succession. The founders of the brand knew exactly how to grow a brand in this modern world. They have done some clever things to manage their growth and simultaneously worked on getting more and more customers to use their products which made Gymshark what Gymshark is today!

In this case study, we are going to focus on knowing what the company is all about,  the marketing strategy of Gymshark that has helped it to maintain a strong brand perception among its target audience and the rest of the world. So, let’s first go through knowing about Gymshark as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]