Latest Case Studies

The eBay business model revolves around facilitating online auctions and consumer-to-consumer sales. This eBay business model case study explores eBay’s revenue streams, market strategies, and growth tactics, demonstrating how the business model of eBay sustains its position in the e-commerce industry. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Bajaj Finserv is an Indian financial services firm that is a part of Bajaj Holdings & Investments Limited which focuses on lending, asset management, wealth management, and insurance.  Marketing is one of the most important functions of a business that indulges in promotion and marketing activities including market research and advertising for products or services; especially now in the current context where marketing innovation has sped up exponentially and adoption of these techniques can be a factor of make or break for the companies. Before we get into Bajaj Finserv Marketing Strategy, let’s take a look at the company.

Axis Bank is the third-largest Indian private sector bank catering to large &  mid-size companies, small & medium-sized enterprises[SMEs], and retail businesses. In this blog, we’ll be throwing light upon Axis Bank Marketing Strategy with the help of its marketing mix, marketing campaigns, and digital marketing presence. We will also be discussing how Axis Bank leveraged digital marketing for brand awareness and revenue generation. Let’s start by learning more about the bank and its achievements in the industry.

Wills Lifestyle is an apparel brand under the ITC umbrella. The company has undergone many changes over the years and now is simply known as WLS. WLS offers a large variety of clothing for both men and women. It claims to be a 100% natural company, meaning all its products are made of purely natural elements.We shall learn more about that along with many other aspects of the company such as its marketing mix, competitors, ad strategy, marketing campaigns, and SWOT analysis in the Wills Lifestyle marketing strategy. Let’s get started by learning more about the company.

In our previous analysis, we delved into the marketing strategy and online presence of an intriguing brand, Voltas. Today, our focus shifts to the marketing strategy of Nayara Energy, India’s second-largest oil refinery. The aim of this study is to delve into the marketing strategy of Nayara Energy and understand how it ascended to its position as India’s second-largest oil refinery. Nayara Energy has set its sights on being one of India’s most esteemed organizations, planning to achieve this through actions that benefit both the community and the nation. The digital revolution is well underway, with companies of all sizes and ages making their mark in the digital space. If you’re interested in digitally marketing your brand or yourself, or if you’re already involved in digital marketing and looking to enhance your skills, our Free Digital Marketing Masterclass by IIDE’s Founder and CEO, Karan Shah, is worth checking out. In this blog, we’ll be examining the marketing strategy of Nayara Energy in detail, including its marketing channels, campaigns, influencers, and digital presence. But before we dive into that, let’s get to know more about the company, its target audience, and its brand story.

In our previous blog, we got to know about PristynCare.But the most unique and innovative E-hospital brand “Mfine” made it easy for today’s tech World to consult a doctor online. It commenced in 2017. Expansion of the health-tech assiduity is being driven by the vacuity of affordable healthcare paired with sustainable mobility. The medical technology business is growing due to changing terrain, better healthcare delivery and backing styles, and a changing case profile.As we all know, in today’s digital world, where every brand and company mainly focuses on Marketing their products. Last month, Mfine onboarded Bollywood actor Sonu Sood as its brand ambassador announcing the company’s at-home telemedicine and consult services and COVID-19 antibody tests.Interested in new-age digital marketing, then you should check out IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan ShahIn this, we are going to discuss the Marketing Strategy of Mfine and their StrategiesSo let’s jump into the topic.About MfineFounded in 2017, Mfine is an on-demand, digital primary healthcare platform that offers professional diagnostics and health check-up services that will be availed from the comfort of a home, office, or maybe a spa. Since its inception, Mfine has redefined the first healthcare sector. Driven by the eagerness to provide care, impelled with an unwavering specialization in quality, and steered by ground-breaking artificial intelligence, Mfine’s endeavor has always been to make good health more accessible, reliable, and hassle-free to all or any. With the assistance of Mfine, users can instantly consult doctors online and obtain health checks at home – all through the tap or click of a buttonMFine raised $ 17.2 million in serial B in 2019. To date, it’s raised $ 44 million. the company, however, didn’t disclose details about valuation. With over 4,000 doctors from 600 reputed hospitals covering 35 specialties on the platform, MFine provides users with on-demand access to quality medical aid.

In the preceding discussion, we delved into the intricacies of the marketing strategy of CNP Assurance, a captivating brand. This discourse will further expound on the marketing strategy of CNP Assurance, a frontrunner in the assurance industry. CNP Assurance, a prominent French insurance corporation, is synonymous with Caissa Nationale de Prevoyance. It has secured a spot on the Fortune Global 500 and continues to retain approximately 40% of the company.CNP Assurance is proactive in making a positive societal impact. The firm is convinced that incorporating ESG criteria enhances the long-term risk/return profile, benefiting their insured parties. Consequently, a responsible-investor strategy has been applied to the majority of their assets for several years. As the world’s users transition to digital, the marketing strategy of CNP Assurance has evolved to keep pace with this digital shift. If you have an interest in contemporary marketing, you might find the IIDE FREE MASTER CLASSES beneficial.

WhatsApp Messenger, commonly referred to as WhatsApp, is an instant messaging and voice-over-IP service under the ownership of Meta Platforms. It provides users with the capability to transmit text and voice messages, and video messages, initiate voice and video calls, and disseminate various forms of content such as images, documents, and user locations.

Last time we studied the SWOT analysis of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study or SWOT analysis on Zurich Insurance. Let’s get started.Started as a small mutual insurance company in Switzerland to establish itself as the world’s leader for insurance – Zurich Insurance company now deals in protecting various entities including people, properties, assets and many more. Zurich Insurance company is present in almost every nation which is only possible by constantly upskilling in marketing games and staying relevant to the industry. Zurich Insurance ads are known mainly for their creativity and marketing efforts. So if you are interested in learning the latest marketing efforts which are digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we go into the SWOT Analysis of Zurich Insurance, let us know about Zurich Insurance as a company.

In our previous article, we had done an in-depth SWOT Analysis of the market leader of Malaysian Cellular Networks, Digi. In this article, we will see the SWOT analysis of Zee Entertainment Enterprises. Zee Entertainment Enterprises Limited, along with its subsidiaries, operates as a media and entertainment company. The company develops television programming and film content, as well as distributes its content through satellite, cable, and the Internet.  Zee Entertainment Enterprise is one of India’s leading media and entertainment enterprises companies. It is amongst the largest producers of entertainment content in the world. The company has interests in print, television, film, etc.  The company is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will learn about the SWOT analysis of Zee Entertainment Enterprises, but before that let’s know about the company.

Previously we saw the SWOT Analysis of the Italian fashion brand Giordano, this time we will look at the SWOT analysis of ZalandoZalando is a European e-commerce company. Which sells its clothes and other fashion and accessories products online to over 140 countries and other than this, they also operate in the retail market.Zalando is one of the successful market leaders in the European clothing and fashion industry and as well in the retail industry.Zalando is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we begin with the SWOT analysis of Zalando, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

In the previous blog, we did a full SWOT Analysis of Patanjali. In this article, we are going to break down the SWOT Analysis of Yili – China’s leading dairy products manufacturer.Inner Mongolian Yili Group’s full name Yili Industrial Group Company Limited, based in Hohhot, Inner Mongolia, is a Chinese dairy product manufacturer. It is listed as an A-share company on the Shanghai Stock Exchange, alongside Mengniu, as one of China’s largest dairy enterprises (SSE). Under the “Yili” brand, it manufactures ice cream, milk tea powder, sterilised milk, and fresh milk; under the “Pro-Kido” brand, it produces powdered milk; and under the “Satine” name, it produces organic milk.It is the third best-performing food brand in the world in 2018. The Jinshan Development Zone in Hohhot houses the company’s headquarters. The corporation sponsored the 2008 Beijing Olympics as an official sponsor.Also, Yilis’ digital marketing strategies have played a vital role in its becoming so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports. In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. In this case study, we will learn about the SWOT Analysis of Yili. But first, let us know about the company and the product better.