Latest Case Studies

Apollo Tyres’ marketing strategy leverages innovative campaigns and digital marketing to enhance brand visibility and drive sales. This case study explores the marketing strategy of Apollo Tyres, detailing their advertising campaigns, target audience, digital strategies, and recent news, providing insights into their approach and effectiveness.

American Express’s marketing strategy leverages premium branding, targeted campaigns, and robust digital marketing to engage its audience and drive growth. This case study explores the marketing strategy of American Express, detailing their advertising campaigns, target audience, digital strategies, and recent news, providing comprehensive insights into their approach and effectiveness.

Explore Amazon’s marketing strategy to understand how it dominates the e-commerce sector. This Amazon marketing strategy case study delves into their digital marketing techniques, advertising campaigns, and innovative approaches that make Amazon a global leader.

Acko General Insurance’s marketing strategy leverages digital innovation and customer-centric approaches to enhance brand visibility and drive growth. This case study explores the marketing strategy of Acko General Insurance, detailing their advertising campaigns, digital strategies, target audience, and recent news, providing insights into their effectiveness.

Explore the marketing strategy of Nerolac Paints, highlighting their innovative campaigns, advertising techniques, and distribution network. This case study delves into how Nerolac Paints has established itself as a leading brand in the paint industry.

Reebok is an English apparel and footwear brand that has been a subsidiary of Adidas since 2005. It manufactures and distributes a variety of running, fitness, clothing, and footwear items. It has a 47 per cent market share in the Indian market for sports footwear and gear. Reebok is currently available in Pakistan and Sri Lanka.  In this case study, we will be learning about the marketing mix of Reebok in detail. So, let’s get started with the company’s introduction.

McDonald’s is the world’s largest American restaurant chain by revenue. The food corporation serves over 69 million people at roughly 37,000 owned locations in over 100 countries. The corporation has a strong marketing mix that has yet to be matched by its competitors.The blog discusses the Marketing mix of Mcdonald’s and how the company utilises its product, pricing, place, and promotion techniques to outperform its competitors.

Lenovo is a multinational technology corporation headquartered in Hong Kong. It is regarded as one of the world’s largest manufacturers of personal computers. It is a global company that operates and sells products all over the world. Let’s see how they manage to achieve their goal now that they’ve become a global application company. Lenovo’s Digital Marketing Strategy must have played a significant role in promoting its product portfolios among its target market. If you’re interested in learning about the marketing strategy of the company – read the fullMarketing Strategy of Lenovo. In this case study, we will be examining the marketing mix of Lenovo that will give us insights into the company. So, let’s get started with the introduction of Lenovo. 

Harley Davidson is one of the well-known bike brands in the world. People carry pride with them when they ride it It has been in the market for more than 110 years now but it has just grown every year with its incredible ways of marketing and managing its products for its customers. Thus this makes us keen to know the marketing mix of Harley Davidson. In this blog, we will be discussing the marketing mix of the company which will include the 4P’s which are Price, Place, Promotion, and Products. Before we talk about its marketing mix let us first know about Harley Davidson as a company.

Big Bazaar is a well-known name in almost every Indian household. With its retail chain of hypermarkets and stores spread across over 100 cities, Big Bazaar caters to the everyday needs of its customers. In another word, it is called the ‘Walmart’ of India. In this case study, we will be discussing and analyzing the marketing mix of Big Bazaar including its Product, Price, Place, and Promotion strategy.

Some brands have grown exponentially since their inception. Amul is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Amul’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Amul to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing.About AmulAMUL, also known as Anand Milk Union Limited, is an Indian cooperative dairy company founded in 1946, Gujrat and is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).The founder of Gujarat Co-operative Milk Marketing Federation is Dr Verghese Kurien and the current Chairman is Shri Shamalbai B. Patel.Anyone, regardless of class, race, or gender, can be a member of the cooperative formed under the Anand Pattern, however, they are required to own a minimum of one cow or buffalo and are inclined on supplying milk.Amul has been ranked number one in the list of top 1000 brands in Asia by Campaign Magazine. Their main aim was to establish a co-operative based society to cease consumer and farmer exploitation by the local milk cartels.To know more about the company click here.What’s new with Amul?Here’s what was buzzing around Amul recently:Amul and GCMMF are providing Gujarat dairy farmers with a Rs 1 per litre incentive for voting on May 7. Milk pouches carry messages like ‘Chunav ka parv, Desh ka garv’ to boost voter turnout.Amul is setting up a new dairy plant in Rajkot with a capacity of 20 lakh liters of milk per day. Amul plans to invest Rs 4,000-5,000 crore over the next two to three years, largely into milk processing plants across the country. Amul has launched a number of new products in 2023 & 2024, including: Amul Cheese Spread, Greek Yogurt, Pro-Biotic Yogurt, A2 Cow Milk, Amul Panchamrit, Amul Immunity Shot Range, Amul Puffles, Amul Choco Buttery Spread and Amul Memory MilkAmul is expanding into new markets both domestically and internationally. In India, Amul is focusing on increasing its distribution in tier 2 and tier 3 cities.Expanding into the US market, Amul introduces fresh milk and plans to roll out various dairy products. Partnering with MMPA, the brand sets its sights on becoming a global powerhouse.Amul is committed to sustainable practices and is working to reduce its environmental impact. Amul is the sponsor of the Afghanistan, Sri Lankan, and South African cricket teams.Amul aims to become the largest dairy globally, already exporting to nearly 50 countries.Amul is gearing up to introduce a ‘super milk’ with five times more protein than its standard offerings.

Explore LinkedIn’s marketing strategy and discover how it has become the go-to platform for professionals. This LinkedIn case study delves into their unique digital marketing techniques, advertising campaigns, and strategic approaches. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor