Comprehensive Marketing Mix Of Reebok – With Company Overview

Reebok is an English apparel and footwear brand that has been a subsidiary of Adidas since 2005. It manufactures and distributes a variety of running, fitness, clothing, and footwear items. It has a 47 per cent market share in the Indian market for sports footwear and gear. Reebok is currently available in Pakistan and Sri Lanka. 

In this case study, we will be learning about the marketing mix of Reebok in detail. So, let’s get started with the company’s introduction.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]