Card Image
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

Latest Case Studies

Trending Topics

Card Image
In-Depth SWOT Analysis of Yes Bank – One Of The Top Banks of India
In our previous blog, we elaborated on the SWOT analysis of one of the toughest contenders in the private banking sector, HDFC. In this blog will be doing an end-to-end SWOT Analysis of Yes Bank. Yes Bank has made a jump in its profits of about 74% which was more than the estimated profit during the Q2 of 2021. In the past decade, it has shown its success by winning a variety of awards. Due to its abundant knowledge in the banking sector, it has been providing its customers with different facilities and giving quality services. They have been using some innovative marketing strategies in this digital era. Digital marketing is one of the most essential methods of marketing for the current time as most people are online and it can cater to a large audience. So if you are interested in learning the latest skills – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. This makes us curious to know how Yes Bank became such a big name in the industry, here we have covered the topic SWOT analysis of Yes Bank in depth. But before we understand its success strategy let us know a bit about Yes Bank as a company, its services, competitors, financial health, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 15, 2025

Card Image
Researched SWOT Analysis of Barclays – One Of UK’s Largest Banks
In our last blog, we did an end-to-end SWOT analysis of one of the strongest contenders in the private banking sector, HDFC. In this blog will be doing a detailed SWOT Analysis of Barclays. It is the largest bank in the United Kingdom by total assets and also the 2nd largest bank by market capitalization. It is one of the most valued banks in the United Kingdom with a brand value of about $10 billion. In this growing digital era, one of the most crucial parts is to make a good digital presence on which Barclays has done a good effort. But still, there are some places where it can improve on. With the use of advanced digital marketing skills, it can fix these flaws. Having knowledge of digital marketing is one of the most helpful tools for businesses nowadays. If you want to know what is digital marketing and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us anxious to know how Barclays grew its success in the industry. In this blog, we have done an elaborated SWOT Analysis of Barclays. But before we start with its SWOT Analysis let us first know about Barclays as a company, its services, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 15, 2025

Card Image
Detailed SWOT Analysis Of Walgreens – One Of The Worlds Leading Retailer
In our previous blog, we did an in-depth SWOT analysis of one of the largest retailers in the world, Costco. Here we will be looking into the Comprehensive SWOT Analysis of Walgreens. Walgreens runs as the second-largest pharmacy store chain in the United States. It is also one of the largest prescription drugs companies by market share. As of 2020. it is one of the worlds leading retailers by market capitalization. Walgreens is having such a large presence in the market worldwide is due to the implementation of the latest marketing strategies which is essential for any business because most of the people nowadays are on online platforms and it is easy to target them. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Walgreens has been soo successful in its industry. So, for that, we will be doing a SWOT Analysis of Walgreens. But before we start with its SWOT Analysis let us learn about Walgreens as a company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Detailed SWOT Analysis Of Genpact
Here, we will look at the SWOT analysis of Genpact. Genpact is a global professional services firm that transforms businesses and shapes their futures through real-world experience in redesigning and running processes for hundreds of global companies. The bank is growing and getting visibility due to its effective strategies and marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. If you’re as curious as we are about Genpact’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Genpact, but before that let us look at the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Simplified SWOT Analysis Of Milani Cosmetics
Here, we will look at the SWOT analysis of Milani Cosmetics. In the dazzling kaleidoscope of the beauty world, Milani Cosmetics stands out not just as a budget-friendly haven, but as a vibrant champion of color and inclusivity. From its humble beginnings in 1933 to its reign as a drugstore darling, Milani has empowered generations of women with high-quality products and an enduring motto: “Color Your World.”  In an era where the world is rapidly transitioning online, Milani Cosmetics has adeptly adapted to the changing landscape of marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. If you’re as curious as we are about Milani Cosmetic’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Milani Cosmetics, but before that let us look at the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Simplified SWOT Analysis of Finance House
Here, we will look at the SWOT analysis of Finance House. Finance house is a pillar of Financial innovation in the UAE. It is known for its emphasis on innovation. Nestled in the heart of the United Arab Emirates, Finance House has carved a unique path in the region’s financial landscape. Established in 1998, this Sharia-compliant financial institution prioritizes ethical and transparent practices, empowering individuals and businesses to achieve the financial aspirations. With a focus on personal finance, investments, and business solutions, Finance House bridges the gap between traditional Islamic values and modern financial instruments. The competitive edge that Finance House holds is attained through its people, whose keen market acumen and professionalism provide us the apparatus to deliver the very best in customer care, all in a timely manner. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. If you’re as curious as we are about Finance House’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Finance House, but before that let us look at the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
In-Depth SWOT Analysis of NTPC – India’s Largest Power Producer
In our previous blog, we did a comprehensive SWOT Analysis of General Electric, here we will be doing an in-depth SWOT Analysis of NTPC. NTPC is Indias largest power producing company. It is also one of the best companies to work in India.  It has gained such large success in its industry with the use of proper marketing techniques. However, it can improve its marketing techniques with the use of digital marketing as most people are on digital platforms nowadays and digital marketing is one of the most essential means of marketing for this era. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how NTPC has gained such large success in its industry. To understand that we have given an in-depth SWOT Analysis of NTPC. But before we start with its SWOT Analysis let us learn about NTPC as a Company, its services, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Complete Voltas Marketing Strategy – A Case Study
Explore the Voltas marketing strategy that has driven their success in the cooling solutions industry. Learn about their innovative campaigns, digital marketing strategies, and target market for Voltas products in this detailed case study.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Elaborated SWOT Analysis of Raymond – Largest Woolen And Worsted Apparel Brand
In our previous blog, we discussed the SWOT Analysis of one of the largest fashion apparel companies in the world, Zara. This time, we will be doing an in-depth SWOT Analysis of Raymond. Raymond is the largest woolen and worsted apparel brand in India in terms of net sales. It is the world’s largest integrated manufacturer of fabric. It is also Indias largest woolen fabric maker. With almost a century of experience, it has been providing its customers with some of the classiest products in the market. Raymond holds more than 60% of the market share in India is due to its brilliant advertising. Most of its successful marketing campaigns are from its digital platforms which helps them cater to a large audience with ease. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us eager to know how Raymond is successful in its industry. We have given a detailed study of the SWOT Analysis of Raymond. But before we learn its SWOT Analysis let us first know about it as a company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Comprehensive SWOT Analysis of Sunsilk – One of World’s Largest FMCG Brand
In our previous blog, we did an End-to-End SWOT Analysis of one of the top 10 US Hair Care Brands, Pantene. Here we will be doing a Comprehensive SWOT Analysis of Sunsilk. Sunsilk is one of the largest FMCG brands in the world. It is also one of the best shampoo brands in the world. Sunsilk has gained such large success in the market. It has marketed its brand with some unique marketing strategies. As most people are on digital platforms it is essential for every business to take its business online. If you want to know what is digital marketing and how to use it to your advantage  – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us eager to know how Sunsilk gained such large success in the industry, here we have done a Comprehensive SWOT Analysis of Sunsilk. Before we start with its SWOT Analysis let us know about Sunsilk as a company, its products, competitors, and its financials.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
In-Depth SWOT Analysis of Renault – The Leading French Car Manufacturer
In our earlier article, we had done an in-depth SWOT analysis on one of the world’s best automakers, Suzuki. Here, we have given a detailed SWOT analysis of Renault. Renault is one of the market leaders in the utility vehicle market. It is a leader in electronic vehicles in Europe and has been in the industry for over 119 successful years. Thus with their vast knowledge, they have been developing exciting products to provide their customers with the latest features. Renault has been implementing some excellent marketing strategies to attract its customers and make its brand visible worldwide. With the changing of trends, new digital platforms for marketing a company’s products. So if you are interested in learning the latest skills – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Renault became one of the market leaders in the industry, we have covered the topic SWOT Analysis of Renault in detail. So before we begin decoding the answer let us first know about Renault the company and its products, competitors, financial health, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Card Image
Complete SWOT Analysis of JSW Steel – India’s 2nd Largest Steel Company
In our last blog, we did an ultimate SWOT Analysis of India’s leading steel supplier and manufacturer, Tata Steel. Here we will be doing a complete SWOT Analysis of JSW Steel. JSW Steel is one of the fastest-growing steel companies in India. It is also one of the largest steel producers in the world. It is also the 2nd largest steel company in India. JSW Steel has gained such large success in the market with a large presence in the market with some excellent digital marketing. As most of the people are online it is easy for the companies to advertise and target their customers as most of the people are using digital media nowadays. Digital marketing has become the most essential part of every company. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how JSW Steel has a prominent position in the market. To understand that we have given a complete SWOT Analysis of JSW Steel. Before we start with its SWOT Analysis let us learn about JSW Steelas a Company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconSep 1, 2025

Confused about which Digital Marketing Course is Right for You?

Best Digital Marketing Courses with Certifications - Featured Image

Explore Our FREE Digital Marketing Masterclasses

Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.

Linkedin Essentials - Chintan Mehta

Chintan Mehta

|Company Logo

Linkedin Essentials

duration

30 Minutes

duration

59,943 Enrolled

Make Money Online - Huzaifa Dhapai

Huzaifa Dhapai

|WebVerge logo

Make Money Online

duration

35 Minutes

duration

64,237 Enrolled

ChatGPT Masterclass - Huzaifa Dhapai

Huzaifa Dhapai

|WebVerge logo

ChatGPT Masterclass

duration

30 Minutes

duration

86,238 Enrolled

Instagram Marketing - Vir Saini

Vir Saini

|Pink Sauce Logo

Instagram Marketing

duration

40 Minutes

duration

79,237 Enrolled

Strategic Digital Marketing - Karan Shah

Karan Shah

|IIDE Logo

Strategic Digital Marketing

duration

45 Minutes

duration

90,244 Enrolled

Fundamentals of Digital Marketing  - Karan Shah

Karan Shah

|IIDE Logo

Fundamentals of Digital Marketing

duration

45 Minutes

duration

99,873 Enrolled

High Paying Skills - Karan Shah

Karan Shah

|IIDE Logo

High Paying Skills 2026

duration

40 Minutes

duration

66,983 Enrolled

Careers in Digital Marketing

Karan Shah

|IIDE Logo

Careers in Digital Marketing

duration

30 Minutes

duration

98,254 Enrolled