Q1. What makes Subaru unique?

Subaru is known for its all-wheel drive technology and boxer engines, providing reliability and safety.

Q2. Where can I buy Subaru vehicles?

Subaru vehicles are available at authorised dealerships and online through their official website.

Q3. Who founded Subaru?

Subaru was formed by Kenji Kita in the year 1953.

Q4. What is Subaru's mission?

The aim of Subaru’s marketing strategies and its products is to provide enjoyment and peace of mind to its customers through reliable, safe, and innovative vehicles.

Q5. What is the ‘Love’ campaign?

Subaru’s marketing campaign highlights the theme of love, safety, and reliability through real customer stories.

Q6. Who is Subaru's brand ambassador?

Actor Chris Pratt has been featured in recent Subaru’s marketing campaigns.

Q9. What are Subaru's future plans?

Subaru aims to expand its electric vehicle lineup through a partnership with Toyota.

Do digital marketing courses in Chandigarh include placement assistance?

Yes, many digital marketing institutes in Chandigarh, such as IIDE - The Digital School, ThinkNEXT, and CIIM, offer placement assistance. Some institutes also provide internship opportunities to help students gain real-world experience and secure a job after course completion.

Extensive Marketing Strategy of Subaru – An Overall Analysis

Name: Extensive Marketing Strategy Of Subaru 2024 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

The marketing strategy of Subaru leverages a blend of emotional storytelling, customer loyalty programmes, and digital innovation. By targeting niche audiences and emphasising safety and reliability, Subaru has carved a unique space in the automotive market. This case study delves into their comprehensive marketing approach, highlighting key tactics and successes.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 22, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.