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Trent’s marketing strategy focuses on leveraging digital platforms, innovative advertising, and strategic partnerships. By targeting a diverse audience and emphasising convenience and quality, Trent has significantly increased its market presence. This case study explores their comprehensive marketing tactics and recent campaigns.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 17, 2024
Trent’s marketing strategy ensures that the company is known for its stylish, affordable, and high-quality retail offerings across multiple formats.
Trent products are available at Westside, Zudio, and Landmark stores, as well as online through their official website and app.
Trent was founded by the Tata Group in the year 1998.
The marketing strategy of Trent aims to provide quality products and exceptional customer experiences.
Trent is the parent company of popular brands like Westside, Zudio, and Landmark.
Trent’s marketing strategy leverages SEO, social media, e-commerce, mobile apps, and influencer marketing to engage with customers and promote their products.
Competitors include Reliance Retail, Future Group, Aditya Birla Fashion and Retail, Shoppers Stop, and Lifestyle.
A failed campaign aimed to market Trent’s products as luxurious but was quickly pulled due to negative feedback.
One can reach out to Trent’s customer service department by visiting their official website or through their various social media handles.
Trend’s business strategy incorporated a new line of sustainable fashion under the Westside brand launched in February 2024.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.