Latest Case Studies

If you’ve ever scrolled through Instagram and stopped at a hair transformation that made you go “Whoa!”, chances are you’ve already bumped into Nish Hair - the Hair extension brand that nailed storytelling with real stories, smart digital marketing strategy, and social media moves - turning Nish Hair from a small startup into the fastest-growing D2C brand sensation. Born out of actress Parul Gulati’s vision, Nish Hair revolutionised India's hair extension market with affordable, high-quality human hair extensions, hair toppers, and wigs. Leveraging Instagram reels, founder-led storytelling, influencer partnerships, and cultural insights, the brand transformed social media followers into a devoted global customer base. 

Explore the Airbnb business model, understanding its unique approach to hospitality and travel. Learn about Airbnb’s market share, diverse product offerings, and innovative strategies in this comprehensive business model case study. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Taco Bell’s marketing strategy prominently utilizes SEO, social media marketing, paid ads, and influencer partnerships to engage Gen Z and increase brand visibility. The brand also educates its audience on the importance of fast, affordable meals for busy lifestyles, positioning its menu as the solution for quick, tasty, and budget-friendly dining options.

Walt Disney is a global entertainment giant, known for its theme parks, films, and media networks. In 2026, Disney continues to dominate in entertainment, leveraging its vast brand portfolio across various platforms. How can Disney maintain its market leadership amidst growing competition and changing consumer preferences? This SWOT analysis of Walt Disney will explore the strengths, weaknesses, opportunities, and threats the company faces in 2026.

In the previous article, the SWOT analysis of Xbox. In this article, we will discuss the marketing strategy of one of the top video gaming consoles – Playstation by Sony. This blog helps you understand the Marketing strategy of PlayStation. A brand that almost everyone from a 10-year-old to a 60-year-old uses and loves! And obviously, Sony’s strategic marketing helped its product- Playstation reaches out to its target audience. As people around the world have migrated to the digital sphere, marketing has followed suit. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. By the end of this blog, you will know the marketing strategy of Playstation completely. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

The Infosys business model is centred on IT services and consulting. This business model of Infosys case study explores how Infosys makes money through various revenue streams, market strategies, and technological innovations, highlighting the business model canvas of Infosys. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Aviva. With a history dating back to 1696, the Aviva Insurance Group is one of the largest providers of insurance and pension services, with headquarters in London, United Kingdom. Since 2002, it has operated in India as a joint venture called ‘Aviva India’ with the Indian corporation Dabur. Aviva uses a variety of methods to market its services to different demographics. Aviva’s marketing activities have been extremely beneficial to it. Before launching any marketing effort, Aviva conducts extensive research and surveys to have a clear understanding of its market. It has a fully working website for each nation, where it creates several campaigns to increase the website traffic.  Marketing aids in the fulfilment of the target audience’s needs and preferences. Because digital marketing is now used by every other organisation, it has become a very vital and necessary skill to learn. If you’re interested in learning more about today’s marketing strategies, attend our Free Masterclass on Digital Marketing 101, led by Karan Shah, CEO and Founder of IIDE.  But, before we begin with the SWOT Analysis of Aviva, let us learn more about Aviva the company, founding, products, financial status, and competitors.

In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Clinique. In this article, we will elaborate on the marketing strategy of mCaffeine – one of India’s leading caffeinated products brands. The objective is to learn and understand how mCaffeine became India’s first-ever caffeinated personal care brand with amazing products for all young and aspiring people.  Marketing nowadays has become like a backbone of a company with which it is possible for a company to grow and sustain itself in this competitive world.  If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.

We previously looked at the SWOT Analysis Hyundai, a multinational South Korean automobile manufacturer. In this article, we will take a look at the SWOT Analysis of Nissan Company, its opponent.  Nissan Motors is a Japanese industrial firm that produces vehicles, trucks, and buses by the names Nissan and Datsun. Nissan has been committed to developing cutting-edge technology and products since its founding. Nissan has marketed their brand to great lengths, but still have scope to tap into the digital marketing sphere. Marketing develops over time to cater to the current population’s reach and preferences. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s successful digital marketing. In this case study, we shall learn about the SWOT Analysis of Nissan Company that will give us an insight into its success. Let’s take a look at Nissan’s history, products, finance, and opponents before we get started.

Bajaj Group, one of the oldest and largest Indian Multinational conglomerate companies based in Mumbai, Maharashtra, was founded by Jamnalal Bajaj. The company headquarter is located in Pune. The company is well known for its effective marketing strategies(eg: Pulsar sale advertisements & campaigns), R&D product development process engineering, & low-cost manufacturing skills.  For market leaders like the Bajaj Group, having a strong online presence is a must to be able to maintain its market leader position. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In the Bajaj case study, we discuss the marketing strategy, competitors analysis, digital presence, and also some marketing campaigns carried out by them. In its marketing mix, advancements in all the sectors like the product, price, place, promotions, etc have been carried out. So let us begin with learning more about the Bajaj Group.

In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the SWOT Analysis of ASOS. ASOS is a global online fashion and beauty retailer that offers branded and own-label products, including women’s wear, men’s wear, footwear, accessories, jewellery, and beauty products. ASOS marketing strategies are particularly hitting to sell the products to young adults and no doubt this fashion e-commerce website is getting successful in it.  Marketing is one of the key factors that made ASOS successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.  In this case study, we will learn about the SWOT analysis of ASOS. But first, let us know about the company and the product better.

In our previous article, we learned about the marketing strategy of KEPCO – South Korea’s largest power utility. In this article, we will discuss the marketing strategy of ENGIE – as a global energy player. The goal is to provide you with information about ENGIE’s energy-decarbonization transition from utility and energy services to production, distribution, and sales. Its activities as a multinational energy provider are primarily focused on three important sectors: electricity, natural gas, and energy services. Marketing is an integral aspect of a firm’s Identity that may make or break its success. As people all around the world shift to the digital sphere, marketing has followed suit. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, by our CEO and Founder, Karan Shah. In this article, we will go through the extensive marketing strategy of ENGIE. Let’s start by learning about the company’s history, key demographic, and digital footprint before we dive in.