Latest Case Studies

Lakmé is one of the leading and trusted cosmetic brands in India. This homegrown brand gained nationwide popularity when the Bollywood actor, Rekha, known for her bold and rustic makeup aesthetics, became the brand’s face. Lakmé has set a bar for the standard of beauty in the market and continues to dominate the industry even after five decades. Excited to learn the Marketing Mix of Lakmé’? Well, we got you covered! We have listed down 4P’s of marketing strategies of the brand in this blog. But, before diving into that, let us first learn about the company.

Previously we looked into the SWOT Analysis of Qantas, leading Australian airlines. In this case study, we will look into the SWOT Analysis of Ryanair.  Ryanair is a designated activity company in Ireland. It is a low-cost carrier That emphasizes reducing operating costs. Its headquarters are in Dublin swords And its operational bases are at London and Dublin airport. Ryanair’s marketing actions help off in terms of market share. Marketing evolves over time in response to changing societal preferences. Attend our Free MasterClass on Digital Marketing, taught by IIDE’s Founder and CEO, Karan Shah, if you want to stay current with today’s effective marketing.  Let’s start with Ryanair’s past, founding, finances, services, and market competitors in this SWOT Analysis of Ryanair.

Recently we examined the SWOT Analysis of 3M Company, a multinational provider for industrial and consumer goods. In this article, we will tackle the SWOT Analysis of General Electric. General Electric is an American multinational conglomerate that contributed to the aviation, energy and healthcare industries. GE aids enterprises in establishing an efficient, dependable, and safe work environment by merging its technical expertise with software and analytics. Successful marketing methods let General Electric target specific locations and reach a wide client base. Digital marketing is one of the most powerful and successful kinds of marketing nowadays. Discover more about today’s effective marketing by attending our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE. Before we go into the SWOT Analysis of General Electric, let’s have a look at the firm, its history, financial situation, products, and rivals.

Domino’s marketing strategy uses hyper-local SEO, influencer marketing, Google Ads, Facebook Ads & an omnichannel delivery presence to connect with customers and boost brand visibility. It also focuses on educating customers about app-led ordering, quick delivery, and value deals, positioning Domino’s as a technology-led pizza brand that solves for convenience.

Some brands have grown exponentially since their inception. Walmart is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think  Walmart’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Walmart to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing. About Walmart Walmart is one of the most well-known multinational retailers. Sam Walton created the company in 1962, and it was incorporated in 1969. The Walton family owns and controls the firm, which is located in Bentonville, Arkansas. Walmart has over 11,500 retail locations in 28 countries and 11 e-commerce sites. Hypermarkets, discount stores, and department stores are all part of the retail corporation’s operations. The brand maintains its highest position with its efficiency, strong logistics, and supply chain management. Walmart initially started as a physical retail outlet, and later moved to e-retail in 2000. The company is known for its consistently low prices and also utilizes a highly customer-centric approach.  According to the Fortune Global 500 list, the firm was declared as the largest company by revenue. It has plans of rooting its operations across the globe and continuing to become the biggest retailer.  What’s new with Walmart? Here’s what was buzzing around Walmart recently: Walmart Plus Week 2023: Walmart Plus Week is a week-long sales event for Walmart Plus members, with exclusive discounts on a wide range of products. Walmart GoLocal: Walmart GoLocal is a delivery service that delivers groceries and other items from Walmart stores to customers’ doorsteps. Walmart Drone Delivery: Walmart is testing drone delivery for groceries and other items in select markets. Walmart InHome Delivery: Walmart InHome Delivery is a service that delivers groceries and other items directly to customers’ refrigerators. Walmart Health & Wellness: Walmart is expanding its healthcare offerings, including opening new Walmart Health centers and offering more telehealth services. Walmart Financial Services: Walmart is expanding its financial services offerings, including offering more banking and lending options. Walmart Advertising: Walmart is expanding its advertising platform, offering businesses more ways to reach Walmart customers. Walmart Marketplace: Walmart Marketplace is a third-party marketplace where sellers can sell their products on Walmart.com. Walmart Fulfillment Services: Walmart Fulfillment Services is a service that helps businesses fulfill their online orders. Walmart eCommerce: Walmart is investing in its eCommerce business, including expanding its online selection and improving its delivery options. Walmart Sustainability: Walmart is committed to sustainability, and is working to reduce its environmental impact and operate more sustainably. Let’s now understand the target audience of Walmart better with the help of a buyer persona.

Last time we discussed the SWOT analysis of Apar Industries which is one of the largest and most renowned manufacturers of conductors, cables, oil and lubricants. This time let’s study the in-depth SWOT analysis of Solar Industries.  Solar Industries, founded in 1995, is the leading manufacturer of industrial explosives. It manufactures industrial and military explosives and is an innovative solution provider with a focus on safety, quality and reliability. As we know that behind every business’s success there is a huge contribution of marketing efforts. Marketing has evolved with time and today we are in an age of digital marketing which helps organisations with their marketing efforts using different mediums. If you are interested in understanding digital marketing in detail – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we begin with SWOT analysis, let’s know more about the company, the products and services they offer, their financial status and its competitors.

In our previous article, we went through a complete SWOT analysis of Carlsberg. In this study, we are going to go through the SWOT analysis of Corona. One of the world’s best-selling beer names in the world – Corona is a brand that has a high reputation among beer drinkers due to its unique and refreshing taste. As the brand is vintage to the world of beers, operating since 1925 and the pride of Mexico. Why? Because the brand has always catered to its customers in a significant manner and kept its target audience interested.  Another aspect that gave Corona a leading position today is its marketing campaigns. As the world is swept away by the online stores, marketing has also taken a phenomenal turn and if you are interested in learning about the latest in the digital marketing industry – attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah. Therefore, the goal of this article is to provide you with valuable insights surrounding the brand, using the latest facts, updates and even how Corona gained its supremacy in the beer industry. So, let’s now dive in to know more about Corona before starting with the SWOT analysis of Corona. 

Earlier, we did a SWOT analysis of Carlsberg, the international beer and party giant. Following the same theme, we are now going to learn about the SWOT analysis of Heineken. Heineken is a Dutch brewing company known for its large beer with a red star in a green bottle. The spirit company is popularly known as the brand for the working-class people, made famous by their marketing efforts. They are known for branding and sponsorship deals with popular sports and events to catch their audience’s hearts..  Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this case study, we are going to conduct the SWOT analysis of Heineken and break down how the company is fairing and what its current position in the market is.  Before we begin dealing with the crux of the matter, let ys start by learning more about the company, it’s history, products, competitors and financials.

Puma is a German multinational company that manufactures different kinds of shoe accessories. It has its headquarters in Herzogenaurach, Germany. Puma is the world’s third-largest sportswear producer. Previously in our blog, we had discussed the marketing strategy and SWOT Analysis of Puma. Today in this blog, we will be discussing the marketing mix of Puma by covering its 4Ps marketing mix strategies, digital marketing strategies, buyer personas, top competitors, etc. Before diving into the marketing mix of Puma let’s get to know about the company.

Lifebuoy, dictator of hygiene is famously known for its sanitized products. The company has introduced a huge portfolio of products for its customers that will suit their needs. The products are safe to use on all skin types because the company has maintained the production process ever since. This has aided the company’s ability to keep its customer base. In this case study, we will be discussing the marketing mix of Lifebuoy by analyzing its product, price, place, and promotion strategy of the company. Before diving into the main segment, let’s have a quick overview of Lifebuoy as a company.

Last time we elaborated on the SWOT analysis of the dental hygiene giant, Colgate. This time we set our eyes on decoding the SWOT analysis of Asian Paints, one of the most trusted and renowned brands of India. Asian Paints is a multinational paint company that is headquartered in Mumbai. It is engaged in the manufacturing, selling, and distribution of paints, as well as the provision of related services. A household name in India, the company’s reach is across 20 countries and is a market leader in terms of both innovation and sales. They are most known for their out of the box marketing which has captivated everyone’s interest for decades. Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we will decode the success of the company by conducting a SWOT analysis of Asian Paints. Yet before we do that, let us first learn a bit more about the company, its history, products, competitors and financial status!

In our previous blog, we have discussed the in-depth SWOT analysis of American Express – the banking and financial services providers. In this blog, we aim to cover the SWOT analysis of Visa. The objective is to gain insights into the services of banking and financial providers. Visa Inc. is one of the most dominant and recognized players among payment brands, all around the globe. It is known for providing transactions between consumers, banks, financial institutions, governments and businesses. Visa helps its consumers make fast, reliable and secure electronic payments all over the world. The reason why this financial institute grew so big and the strategy behind the growth is it’s implementing some of the most successful marketing techniques using digital platforms as most of the customers are online nowadays. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we go into the SWOT Analysis of Visa, let us know about Visa as a company.