Earlier, we did a SWOT analysis of Carlsberg, the international beer and party giant. Following the same theme, we are now going to learn about the SWOT analysis of Heineken.
Heineken is a Dutch brewing company known for its large beer with a red star in a green bottle. The spirit company is popularly known as the brand for the working-class people, made famous by their marketing efforts. They are known for branding and sponsorship deals with popular sports and events to catch their audience’s hearts..
Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this case study, we are going to conduct the SWOT analysis of Heineken and break down how the company is fairing and what its current position in the market is.
Before we begin dealing with the crux of the matter, let ys start by learning more about the company, it’s history, products, competitors and financials.