The students of IIDE work on various brands and make assignments after thorough research and deep understanding. This time they have come up with the Domino’s pizza franchise case study. You can have a look at the presentation below as well as the textual summary to get some visual insights into their e-marketing strategy.
Let’s take a detailed look at the marketing strategy of Dominos –
Domino’s case study
About Domino’s
Domino’s is a Global Pizza ordering brand that has its own network of stores or franchises around the globe. It is a recognized brand and has made its own position as a pizza delivery brand and fast food franchise in India and the globe. It was first founded in 1960 in the United States whereas the first store in India was launched in 1996 in New Delhi. They are known for their impeccable quality Pizzas and sides.
Target Audience
The main target audience of Domino’s fast food franchise in India is between 18-35 in demographics. The target audience for Domino’s digital marketing strategy is the larger portion of people who would end up buying a pizza with or without a reason. From a college student who would just order a pizza for a night in with friends, to a gym freak who would end up having a pizza as their cheat meal, to a working professional who orders Domino’s while working overtime. People between this age group have smartphones and spend hours of their day on social apps who also constantly look for discounts and offers which are offered by Domino’s India.
Domino’s Digital Marketing Strategies
Domino’s undertakes a whole variety of digital marketing activities wherein they take care of SEO, SEM, SMM, and a lot of other things. Following is an analysis of Domino’s marketing campaigns.
Search Engine Optimization
Good Search Engine Optimization is very important to get ranked at the top in Google search results. This ultimately drives a lot of traffic to the business website and also increases the trust of people in the business. For a brand, it is very important to have a strong SEO.


As per the SEO audit result, the Domain Score of the website is 92. The use of Meta Title is strong since they have used the relevant keywords in the title.
The Meta Description is also relevant as they have used the right keywords in it with making it obvious on what they have to offer.
The web page uses both H1 Headings and H2 headings as well which makes it easier to know what exactly the page contains.
The web page has an updated site map as well.
Through the SEO Audit results, it is clear that Domino’s India is an SEO friendly Website and the SEO team works pretty hard to maintain good SEO work.