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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
Complete Marketing Mix of Lenovo With Company Overview
Lenovo is a multinational technology corporation headquartered in Hong Kong. It is regarded as one of the world’s largest manufacturers of personal computers. It is a global company that operates and sells products all over the world.
Let’s see how they manage to achieve their goal now that they’ve become a global application company. Lenovo’s Digital Marketing Strategy must have played a significant role in promoting its product portfolios among its target market.
In this case study, we will be examining the marketing mix of Lenovo that will give us insights into the company. So, let’s get started with the introduction of Lenovo.
You can explore new career paths with AI courses online.
Aditya Shastri
Mar 30, 2026
An Extensive Marketing Mix Of Zara with Detailed Analysis
Introduction
A Spanish clothing brand popularly known as Zara is a company where people can find unique, trendy, fashionable, and comfortable clothes with present-day essence.
Zara is believed to be the hotspot of fashion. Ever since its origin, Zara consistently launches its new product offerings with a different taste of fashion.
The typical marketing mix helps a company to build its foundation stronger. In this case study, we will be discussing how Zara uses its marketing mix profoundly to popularize its products. let’s deep dive into the Marketing mix of Zara.
You can build a strong professional profile with an MBA in digital marketing.
Aditya Shastri
Mar 30, 2026
In-depth SWOT Analysis of Kotak Mahindra Bank with Complete Explanations
Kotak Mahindra Bank is the third-largest private sector bank with a market capitalization of 3,57,000 Crore INR.
Founded in the year 2003, Kotak Mahindra Bank has a wide distribution network with 1391 branches spread over 689 locations through 2163 ATMs. In this case study, we will learn about the SWOT Analysis of Kotak Mahindra Bank.
An MBA in digital marketing helps you understand advanced tools and platforms.
Aditya Shastri
Mar 30, 2026
In-Depth Business Model of Big Bazaar | IIDE
Everybody knows Big Bazaar – the supermarket that has everything! But does anyone know why the business model of Big Bazaar is so successful?
Be it clothes, daily essentials or groceries – Big Bazaar has it all! Big Bazaar is India’s second-biggest hypermarket retail chain. Its success story is an inspirational one.
So what made Big Bazaar profitable over the last 20 years? In this case study, we will take a look at the marketing mix of Big Bazaar, marketing strategies of Big Bazaar and marketing advertisements & campaigns of Big Bazaar, the online presence of Big Bazaar and Big Bazaar’s competitor’s analysis.
Many learners prefer a bachelor’s in digital business for industry exposure.
Aditya Shastri
Mar 30, 2026
In-depth SWOT Analysis of Ducati
Ducati is an Italian motorcycle brand that produces and sells high-end motorcycles. A brand is known for its elegant appearance, great styling, and superior performance all around the world.
The Lamborghini group is owned by Volkswagen, and Ducati is part of that group. They are also racing bike masters who perform admirably.
But first, let’s discover more about the company before diving into its SWOT Analysis.
An online digital marketing course helps you understand digital platforms.
Aditya Shastri
Mar 30, 2026
Bosch 2025: Strategic Insights into Market Position, Challenges, and Growth Opportunities
Bosch is a global leader in engineering and technology, with strong positions in automotive solutions, consumer goods, and smart technologies. In 2025, Bosch is focused on sustainable mobility, digitalisation, AI, and connected solutions, while investing in EVs, IoT, and Industry 4.0 innovations.
Its diversified portfolio and commitment to sustainability, including carbon-neutral operations and hydrogen fuel cell investments, make it well-positioned for growth.
However, Bosch faces challenges like high dependence on the automotive sector, intense global competition, rising R&D costs, and economic uncertainties that may affect profitability.
Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Monisha Ghosh. She is a current student in IIDE's PGDMS, MARCH Batch 2025.
If you found this helpful, feel free to reach out to Monisha Ghosh to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!
Aditya Shastri
Mar 30, 2026
In-Depth SWOT Analysis of Hyatt – An American Multinational Hospitality Company
Hyatt Corporation is a leading American multinational hospitality company, which is renowned in the Tourism and Hospitality sector.
They have been operating since 1957, managing luxury and business hotels, resorts, and vacation properties. They have been consistent in the market for more than 60 years.
In the current scenario to sustain the high competition, good marketing strategies help the company in attaining more fame and the goodwill of people. And here is the thing Hyatt has more concentrated on and its marketing strategies helped it to become a more dominant company in the hospitality sector.
An online digital marketing course offers real-world project exposure.
Before we commence, let us learn more about Hyatt, its founding, products, financial status, and competitors.
Aditya Shastri
Mar 30, 2026
Complete SWOT Analysis of Panasonic – Explained
Panasonic is a Japan-based brand dealing in all types of electronic and home appliances etc. It was founded almost a century ago. It ranks 7 as the largest consumer electronic company in the world by sales.
Panasonic has become a well-trusted brand in the industry. Panasonic’s main products are consumer electronics, construction, rechargeable automobile batteries, industrial systems, home renovations, avionic systems, real estate, software, and home appliances.
In this blog, we will discuss the SWOT Analysis of Panasonic. Also, check out our other blogs to get more information about different companies.
Let’s start with some background information on Panasonic also if you want skill-based learning, an online digital marketing course is great.
Aditya Shastri
Mar 27, 2026
Indigo Airlines Marketing Strategy, Company Overview & SWOT Analysis
Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines.
It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines.
This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company.
Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is.
Learning through an MBA in digital marketing helps you stay industry-ready.
Aditya Shastri
Mar 27, 2026
Extensive Marketing Mix Of IBM with Complete Overview
IBM conjointly stands for International Business Machine Corporation. It is a transnational technology company that is located in Armonk, New York, and the company was established in 1911. Currently, it conducts operations in over one hundred seventy countries.
In this case study, we’ll be talking about the marketing mix of IBM that is International Business Machine Corporation in detail.
So, Without any further ado, let’s get started with the basic overview of the company IBM.
An MBA in digital marketing offers both academic and practical learning.
Aditya Shastri
Mar 27, 2026
SWOT Analysis of Hermès - Decoding Luxury Excellence in 2026
Founded in Paris in 1837, has become one of the world’s most influential luxury brands, famous for its craftsmanship, exclusivity and iconic Birkin and Kelly bags. In 2025, Hermès crossed €15.2 billion in revenue, proving its continued strength in a luxury market that is changing faster than ever.
But why does Hermès stand out in 2026? Are there growing challenges the brand must prepare for? And what keeps Hermès competitive when new trends, digital shifts and younger consumers reshape the industry?
This SWOT Analysis uncovers the brand’s strengths, hidden vulnerabilities, upcoming opportunities and external threats giving entrepreneurs and students valuable insights they can apply to real-world strategy and decision-making.
Aditya Shastri
Mar 27, 2026
Complete SWOT Analysis of Swatch | IIDE
Swatch is the largest watch-making company that offers watches with contemporary, trendy, and innovative designs. It is one of those brands that culminates in art, sports, and fashion.
To know the growth of Swatch in the business era, SWOT analysis helps to better understand the reasons behind the company’s continuous success.
So, before diving into the SWOT analysis of Swatch, let’s dive into the introduction of the company. Many students choose an online digital marketing course for convenience.
Aditya Shastri
Mar 27, 2026
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