Detailed Marketing Strategy of Mahindra and Mahindra

In our previous article, we learned about the marketing mix of Toyota, the largest automobile manufacturer in the World. In this blog, we will dig into the marketing strategy of Mahindra and Mahindra – which is one of the most competitive and innovative automotive brands in India.

The objective of this blog is to guide you through insights into how Mahindra and Mahindra became India’s best automotive brands with its distinguished marketing strategy.

If you’re someone who’s looking to excel in marketing and are willing to learn and strategize impeccable marketing plans, IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah is here to propel your career growth.

So without any further delay, let’s dive deep into the marketing strategy of Mahindra and Mahindra, their influencing strategies, and whatnot. Let’s get started!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.