Latest Case Studies

Introduction A Spanish clothing brand popularly known as Zara is a company where people can find unique, trendy, fashionable, and comfortable clothes with present-day essence. Zara is believed to be the hotspot of fashion. Ever since its origin, Zara consistently launches its new product offerings with a different taste of fashion.  The typical marketing mix helps a company to build its foundation stronger. In this case study, we will be discussing how Zara uses its marketing mix profoundly to popularize its products. let’s deep dive into the Marketing mix of Zara

Even after 97 years, Disney is still a fresh memory for everyone and this is the power of Marketing Mix to make The Walt Disney Company such a hugely successful brand. In terms of revenue, Walt Disney Company is the world’s second-largest media company after Netflix. Disney cartoons have won an Oscar every year and it is one of the best entertainment companies. Thus this makes us keen to know the marketing mix of Walt Disney. In this blog, we will be discussing the Marketing Mix of Walt Disney Company and its 4Ps marketing mix. Before we jump into its marketing mix, let us first know about Walt Disney as a company.

Volkswagen is a German automobile company. The company holds a significant position in the industry and had the highest sales in the year 2016-17. They deliver cars of different sizes and features to cater to every kind of customer around the world. In this blog, we will cover the Marketing‌ ‌Mix‌ ‌of‌ ‌Volkswagen and its 4Ps. Let us first know more about the company.

Uber is an American tech company. The company provides ride-hailing and food delivery services in around 900 metropolitan areas. It is a market leader in the U.S. with a 71% market share. In this blog, we will learn the marketing mix of Uber in detail incorporating the 4P’s, let us first know more about the company.

Toyota is currently one of the largest automobile manufacturers in the World. It produces around 10million vehicles every year. It has implemented some of the best marketing mix strategies and found success in them. Thus this makes it curious to know about the marketing mix of Toyota. In this blog, we will cover the successful marketing mix of the company. Before we start with its marketing mix let us know a bit about it as a company.

Titan is the fifth largest joint-owned watch manufacturer in the world and the leading watch manufacturer in India. It has over 60% market share in India in the watch industry. It has been providing the best quality watches for decades and gaining the trust of its customers. Titan has expanded into under-engaged markets and has created lifestyle brands across different product categories. It is popularly known for transforming the watch and jewelry industry in India and for changing India’s retail market by introducing experiential retail. Thus this makes us keen to know the marketing mix of Titan and how it still stands firm in the market. Before we start with its marketing mix let us see about Titan as a company.

Tesco is a leading brand of supermarkets in Britain. It has managed to garner so much consumer popularity that its stores have crossed the boundaries of the United Kingdom and reached 12 other countries across Europe and Asia.  Thus this makes us interested to know how they have attracted soo many customers and what is their marketing mix? In this blog, we will discuss the marketing mix of Tesco in detail. Covering the product, price, place and promotional strategies that it has used to overshadow its competitors.  Before we start with the Marketing Mix of Tesco let us know about it as a company.

Tata group has a combined worth of $232 trillion. It has grown at a rate of 47% since last year. It has been one of the oldest industrial groups in India. It has a huge amount of success in its life span which is still growing. Thus this makes us keen to know the marketing mix of Tata Group. In this blog, we will see the marketing mix of Tata Group which will consist of the price, place, promotion, and product mix. Before we start with its marketing mix let us know about Tata Groups as a company.

Sunsilk is the best hair care brand in India. It has a Market share of 19%. It has been in the market for over 67 years and is giving quality products and it still on the top of the market. Thus this makes us keen to know the marketing mix of Sunsilk. In this blog, we will be discussing the company marketing mix including the 4p’s: product, price, place, promotion. Before we see its marketing mix let us know about Sunsilk as a company.

Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.  In this case study, we will be discussing about the marketing mix of Subway in a detailed structure.

Sony Group Corporation, commonly known as Sony, is a top manufacturer of consumer and professional electronics, offering a vast array of products like televisions, cameras, audio equipment, and gaming consoles. They hold the crown as the largest video game console company, with the iconic PlayStation brand dominating the market.Sony is known for its commitment to quality and innovation, consistently delivering products that are reliable and feature-rich. They cater to a wide range of needs and preferences, offering products in various sizes, features, and price points.In this blog, we will discuss the marketing mix of Sony, covering all its strategies, and analyze how they effectively utilize the “7Ps” (Product, Price, Place, Promotion, Process, People, and Physical Evidence) to achieve success in a competitive landscape.Let us start by understanding the company first.

Some brands have grown exponentially since their inception. Samsung is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Samsung’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Samsung to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing.About SamsungThe Samsung Group is a multinational South Korean association headquartered in Samsung Town, Seoul. It encompasses multiple related businesses, most of them combined under the Samsung name and is the large business conglomerate. Samsung was founded in 1938 by Lee Byung-Chul. Started as a trading company, they further diversified their realms to textiles, food processing, insurance, etc. Samsung made an entry into the electronics market in the late 1960s and started growing thereafter.Unfortunately, the company was divided into 5 business groups after Lee’s death namely – Samsung Group, Shinsegae Group, CJ Group, Hansol Group, and Joongang group. By 2020, Samsung has 287,439 employees and have assembly plants and a sales network in over 75 countries.Samsung’s mission statement is “We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.If you wish to learn more about the successful marketing strategies employed by Samsung, we have another blog covering that topic.