Step-wise Marketing Mix of Tesco with Complete 4Ps and Overview

Tesco is a leading brand of supermarkets in Britain. It has managed to garner so much consumer popularity that its stores have crossed the boundaries of the United Kingdom and reached 12 other countries across Europe and Asia. 

Thus this makes us interested to know how they have attracted soo many customers and what is their marketing mix?

In this blog, we will discuss the marketing mix of Tesco in detail. Covering the product, price, place and promotional strategies that it has used to overshadow its competitors. 

Before we start with the Marketing Mix of Tesco let us know about it as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 21, 2021

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.