A Complete Case study on the Marketing Strategy of Dove & it’s Campaigns

Marketing Strategy of Dove – Introduction

Some brands have grown exponentially since their inception. Dove is one of them. It started its journey in 1957 from the US and now the products are sold around 150 countries. How did they manage it? What did they do to increase their customer base? How did they manage to keep their consumers coming back? We think that Dove’s Digital Marketing Strategy played a major part in all this.

To keep up with the market, Digital is the new and effective space to tap on. IIDE helps learn you how to effectively use digital space to advertise and showcase your brand to a tremendous number of consumers. It provides different types of digital marketing courses and supports in-depth learning.

This case study analyses a few e-marketing strategies used by the company to give you an insight into what they have been doing.

Marketing Strategies of Dove - Dove

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]