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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Extensive Marketing Strategy of Cochin Shipyard Limited
In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, JBF Industries. In this case study, we are going to elaborate on the marketing strategy of Cochin Shipyard- an Indian Shipbuilding and Ship repair Company.The main objective is to help you gain insights into Cochin Shipyard’s transition from starting as a Shipbuilding Company to becoming one of the most recognized Shipbuilding and Ship repair Companies along with tie-ups with International Companies around the world.One of the reasons Cochin Shipyard is such a huge company is because of its digital presence influencing many people. We all know how important a company’s digital presence is in today’s world. If you are interested to know more about Digital Marketing, do check out our Free Masterclass on Digital Marketing by the CEO and Founder, Karan Shah.By the end of this blog, we will learn the overall Marketing Strategy of Cochin Shipyard. Before moving into that, let’s know the Company’s story, digital presence, and target audience.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Cleardekho – In-depth Study
In a previous article, we learned about the detailed Marketing Strategy of Paytm, a leading Indian multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of ClearDekho – India’s leading, premium & affordable eyewear brand.Cleardekho is an affordable eyewear brand which provides affordable and premium products with customer satisfaction. ClearDekho products are Eyeglasses, Sunglasses, Contact lenses and frames. ClearDekho’s target audience is men, Women and kids. Cleardekho is available on both platforms online as well as retail.They also provide after-sale services to customers to build trust between customers & ClearDekho. and to solve problems of ClearDekho products which customers face after the product purchase.Now let’s move to the objective of ClearDekho. The objective is to learn and gain insights into ClearDekho and how it became India’s premium & affordable brand of eyewear and ClearDekho aims to become the largest premium & affordable eyewear industry in India.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of ClearDekho by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Classplus: STP Analysis & Campaigns
 In our previous blog, we got to know about the marketing strategy of InterviewBit. In this article, we will talk about the marketing strategy of Classplus. This new online education platform not only helps students to learn from live classes but also helps tutors to upload their pre-recorded videos which help students/employees with a busy schedule can go through it when they get leisure time.Marketing is one of the keys and the main element of any company which helps them to build or break their company. In this 2022 many companies market by having a celebrity ambassador of a company. If you are keen to know how this system works then don’t worry we got you covered, check out IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. We will fully cover the marketing strategy for Classplus in this blog. Before we begin our article, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Claro – In-depth Study
In a previous article, we learned about the detailed marketing strategy of Reliance. In this blog, we are going to elaborate on the marketing strategy of Claro – A Mexico-based telecom company. Claro’s corporate headquarters are located in Mexico City. Claro is a subsidiary of telecom giant América móvil. The goal of Claro is to improve communication, information technology, and worldwide connectivity. Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will learn the overall marketing strategy of Claro towards the end of this blog. Before we begin our deep dive into the marketing strategy of Claro, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of CJ Affiliate: Company Overview
In a previous article, we learned about the detailed SWOT Analysis of CJ Affiliate. In this blog, we are going to further elaborate on the Marketing Strategy of CJ Affiliate.Since Covid’s release, everything has gone digital, and the majority of enterprises are moving online. Lockdowns became the new normal as firms and customers went online, which caused e-commerce to rise from 14% to 17% over the course of a year. A clamour for digital marketing came from people who were selling and buying more goods and services. More than ever, marketing is essential and serves as the foundation for many internet enterprises. Take a peek at Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE if you’re interested in learning about modern digital marketing.We will go into the entire marketing strategy of CJ Affiliate in this article. However, let’s start by getting to know the business and the brand a little better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Citibank with an Overall Analysis
In our previous article, we learned about the SWOT analysis of Citi. In this article, we are going to elaborate on the marketing strategy of Citibank. The objective is to help you gain insights into Citibank’s marketing strategy and how Citibank offers many of the benefits you’d expect from a large national bank, such as a diverse product offering and a large ATM network. However, it has fewer locations than some of its competitors, such as Wells Fargo and Bank of America, and its most competitive savings account isn’t accessible in all areas.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy of Citibank in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Citi: World’s Top Credit Card Issuer
In our previous article, we learned in detail about the marketing strategy of American Express Bank. In this article, we’ll look over its marketing strategy of Citi in detail.The objective is to help you gain insights on Citi and how it became the world’s largest credit card issuer and how they play a key role in the establishment of key market intermediaries like depositories, credit bureaus, clearing, and payment institutions.Marketing is a crucial part of any business as it adds heavily to the organization’s success. As users all around the world shift to the digital world, marketing soon followed. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah, is a must-attend.We will fully cover our marketing strategy of Citi in this blog. Let’s start by learning about the company’s story, target audience, and digital presence before we dive in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Circle K – Detailed Explanation
In this blog, we are going to understand the marketing strategy of Circle K. The goal of this is to understand Circle K’s journey to becoming one of the largest convenience store chains in the United States.Marketing strategy allows you to successfully convey your value to the audience. Marketing is the heart and soul of a business as it enables you to reach your customers. Thus it is very necessary to understand the marketing strategies of different companies to learn from their successes as well as failures.Today’s era is going digital, so companies must incorporate digital aspects in their marketing strategy as well. If you want to learn more about digital marketing check out our free digital marketing masterclass by the founder of IIDE Karan Shah.We are going to cover the marketing strategy of Circle K in depth in this article but first, let’s understand a little about the origins and history of Circle K.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Elaborated Marketing Strategy of Cigna: In-Depth Analysis
In our previous blog, we talked about the marketing strategy of Progressive. This time let’s dig into the Marketing strategy of Cigna.Cigna is a United States-based insurance company providing health care services to improve the health and well-being of people in the United States. To date, the company has more than 180 million customers connected from 30+ different countries and jurisdictions. The company’s close partnership with colleagues and customers has allowed the company to create personalised solutions and advance the whole-person health system.Cigna now operates in 30 countries, has approximately 70,000 employees and manages around US$155.451 billion in assets. The company ranked No. 13 in the 2021 Fortune 500 list of the largest United States corporations by total revenue. Why? This is because Cigna is committed to building a better, more sustainable health care system by lowering health risks, fostering health equity, improving health status, promoting preventive health interventions, and focusing on a whole person’s health. Another aspect that made Cigna the giant it is now is its marketing efforts. As the world goes online, marketing is changing. If you are interested in learning about the latest – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.But, before we begin with the Marketing strategy of Cigna, let us learn more about Cigna, the company’s history, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of CIBC: Company Overview & STP Analysis
In our previous article, we learnt in detail about the SWOT analysis of CIBC. In this article, we are going to elaborate on the marketing strategy of CIBC – The Canadian Imperial Bank of Commerce.The purpose is to learn and acquire insights into CIBC’s transition from two ordinary banks that were yet to merge to a global financial institution which became one of the ‘Big Five’ banks to dominate the banking industry of Canada.Businesses would literally have no clue what their customers want in a world without marketing, and buyers would have no idea which businesses have the commodities they need!Consumers would never know which goods or products are most suited to their requirements if it weren’t for marketing. In short, the entire market supply chain would go haywire without the concept of marketing. Hence it plays a vital role in our everyday life, especially in this digital era. If you want to learn about digital marketing and its fundamentals in this new age, then you should definitely check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we’ll be understanding the marketing strategy of CIBC in detail by going over its overview and STP analysis. Before we embark on this journey, let’s start by understanding the company’s story, targeted audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of Chubb – With Detailed Explanation
In our recent article, we talked about the marketing strategy of AIG.In this article, you will learn about the marketing strategy of Chubb, and our main focus will be the various marketing tactics used.Marketing is part of the DNA of a business that can succeed or fail. As users worldwide go digital, marketing follows them into the digital realm. If you’re interested in mainstream digital marketing, have a look at the CEO of IIDE Karan Shah’s Free MasterClass in Digital Marketing 101.We will cover our full marketing strategy of Chubb in this blog. Before diving in, let us start with the company’s history, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of China Telecom – With Detailed Overview
In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of China Telecom – China’s telecommunications corporation.The objective is to learn and gain insights into China Telecommunications Corporation and how it became the third-largest mobile telecommunication company. The main objective of the company is, that through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition. Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must.This blog goes over the marketing strategy of china telecom. Before we begin with the marketing strategy of china telecom, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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