In a previous article, we learned about the detailed Marketing Strategy of Paytm, a leading Indian multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of ClearDekho – India’s leading, premium & affordable eyewear brand.
Cleardekho is an affordable eyewear brand which provides affordable and premium products with customer satisfaction. ClearDekho products are Eyeglasses, Sunglasses, Contact lenses and frames. ClearDekho’s target audience is men, Women and kids. Cleardekho is available on both platforms online as well as retail.
They also provide after-sale services to customers to build trust between customers & ClearDekho. and to solve problems of ClearDekho products which customers face after the product purchase.
Now let’s move to the objective of ClearDekho. The objective is to learn and gain insights into ClearDekho and how it became India’s premium & affordable brand of eyewear and ClearDekho aims to become the largest premium & affordable eyewear industry in India.
So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
We will learn the entire marketing strategy of ClearDekho by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
About ClearDekho – Company Overview
Cleardekho eyewear Pvt. Ltd. is a company founded in 2016, a startup by two entrepreneurs Saurabh Dayal and Shivi Singh also the CEO of the company. Aiming to provide India with a leading affordable eyewear brand. ClearDekho delivers high-quality affordable eyeglasses to the masses in small towns/cities across India.
ClearDekhob uniquely blends both online & offline shopping experiences to deliver standardised & high-quality affordable optical solutions to consumers. They wanted to organise the optical market/industry in India and across. Differently showcasing the digital technology marketing unique platform providing their services online and offline to consumers.
As the eyewear market is an unorganised sector according to Deloitte research accounting for nearly 75 to 80 per cent of the overall market. ClearDekho is addressing a major gap.
|Market Share/ Revenue||Rs 6 Crore|
|Vision||Establishing an affordable eyewear brand.|
|Tagline||India’s leading affordable eyewear brand.|
Marketing Strategy of ClearDekho
ClearDekho serves on both offline and online platforms. The customers can avail of their services and products by ClearDekho from their stores, ordering online through their website. ClearDekho provides all those services to the customers that customers need.
Let’s learn about the marketing strategy of ClearDekho! And how ClearDekho carries the marketing campaign, about their segmentations, targeting, positioning, social media marketing, SEO strategies, influencer marketing, eCommerce strategies, mobile app & last content marketing strategies below.
Segmentation, Targeting and Positioning
The ClearDekho team uses automatic segmentation to engage their large user base with personalised campaigns based on how active users are on the website and how much they spend.
The target audience of ClearDekho is all those people whose eyesight is weak, all those who are in front of their laptops all day. all those people who want to live in the fashion of eyewear products.
ClearDekho made its positioning in the market by providing premium & affordable glasses to its customers & satisfied the customers with their various deals with some exciting offers etc.
On September 23rd 2022, Cleardekho announced the festive season sale “LOOT LO” where you get a frame at 1rps. That means customers should only pay for the lenses and accessories. This is the campaign in which Cleardekho frequently grabs the customer. This campaign is already famous in the market for fashionable glasses frames.
BUY 1 GET 1 FREE
On the occasion of the main festival of brothers and sisters. Cleardekho announced a buy 1 get 1 free campaign. Where the brothers and sisters can gift each other matching shades or power glasses. This campaign was famous among all campaigns.
ClearDekho launched a campaign in which ClearDekho did a free eye test and provided the importance of information on eyes. This campaign was very beneficial to the lower and mid-lower classes of people. They also gave the knowledge about how healthy food is beneficial for the eyes and help improve eyesight naturally. This campaign was very successful at that time.
Social Media Marketing
ClearDekho is active on Instagram, Facebook, and Linkedin. It has maximum followers on Facebook of range 48k, while on Instagram the followers are 40k & on LinkedIn, it has 11.4k followers. ClearDekho is very active on social media. If you notice on Instagram and Facebook every day they upload a new post & the post mostly contains promotional and informational content. clear Dekho also gives more attention to protecting the eyes from objects. Just like while reading, Dekho launches reading glasses.
Through social media marketing, ClearDekho creates some type of trend or hype of eyewear products with the help of products they used to sell or newly upcoming products. Also with the help of social media marketing, they advertise their upcoming products, some new activities, Promotional videos, events, and a lot more.
As per the ranking of SEO, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that www.cleardekho.com has 5374 organic keywords and it’s considered as good. That means the digital marketing of ClearDekho is gaining a good number of insights.
Also, the traffic per month is around 6970 which is known as average. Hence, ClearDekho still needs improvements in its SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.
From the beginning, ClearDekho has collaborated with many YouTubers, Bloggers, Instagram influencers, etc for their marketing purpose. They have many influencers with more than 50K+ and 100K+ followers. Influencers promote the product (ClearDekho) and also gave their reviews about Cleardekho. So Cleardekho reaches the maximum audience with their products and their future plans
In talking about Cleardekho’s Ecommerce Strategy, ClearDekho has its website where Cleardekho sells its products with great offers. They are also available in online stores like Amazon, Flipkart etc. on e-commerce sites they have lots of stuff to explore like their frames, sunglasses, lenses, eyedrops, eyewear and a lot more to attract customers.
They also run some online campaigns, exciting offers and discount coupons like (buy one get one free). By their website, they deliver everywhere around the country. And for customers, they also provide customer satisfaction through call centres, service centres and a lot more.
In talking about the mobile app of clearDekho the app is only available for the users who are the customers of ClearDekho. They have a username and password provided by ClearDekho itself.
Content Marketing Strategies
ClearDekho is very active on social media. Every day they upload a new post. The post contains their new offers, collection, the importance of eyes, and improvement of eyes etc. the platform where Cleardekho used to upload a post is Instagram, Facebook & LinkedIn.
ClearDekho every day creates new content to upload on its social media handles. With the help of social media, ClearDekho creates a trend in the eye-wear product with the help of their collection, new stock etc.
This ends with an elaborative marketing strategy of Cleardekho. Let us conclude our learning below from the marketing strategy of Cleardekho.
Conclusion – What’s Unique in ClearDekho Marketing?
In the marketing strategy of ClearDekho, we can say that ClearDekho gaining love and support from its customers because ClearDekho provides premium quality optical sunglasses at a very affordable price in the market
The uniqueness of ClearDekho is the competition is increasing but they provide satisfaction to their customers by providing them free services to their customers for one year.
With increasing competition companies are yet not learning how to fight their battle by winning over their customers with better marketing efforts. In a modern world where digital marketing has great importance, being well aware and having hands-on knowledge in the field is a must for all marketing enthusiasts.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Cleardekho has given you a good insight into the company’s marketing strategies.
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