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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of CONCOR: Overview & Detailed Analysis
In a previous article, we learned about the detailed Marketing Strategy of VRL Logistics. In this article, we are going to elaborate on the marketing strategy of CONCOR (Container Corporation Of India).The objective is to help you gain insights into Container Corporation Of India’s transition from the marketing strategy of Container Corporation Of India to becoming one of the most recognized and respected brands in India.Marketing is an element of a company’s DNA that can make or break it. Marketing has followed users around the world to the digital realm as they go digital. If you are interested in digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.We will thoroughly cover the marketing strategy of CONCOR in this blog. Let us begin by learning about the company’s history, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Conch – With Company Overview
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Dove. In this article, we are going to elaborate on the marketing strategy of Conch – China’s leading Cement manufacturer and seller.The objective is to help you gain insights into Conch’s transition from being a local manufacturer and seller to becoming one of the most recognized and respected brands.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy of Conch in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Commonwealth Bank: Detailed Review
In our previous article, we looked in detail at the SWOT analysis of Commonwealth Bank. This article is going to be an overview of Commonwealth Bank’s marketing strategy, Australia’s one of the four biggest banks.The goal is to learn about the Marketing Strategies appointed by the Commonwealth Bank and how it got to become one of Australia’s leading banks.With the advent of the online world, marketing has transitioned into digital marketing too. Hence if you are interested in knowing more about the same don’t forget to check out IIDE’S Free Masterclasses on Digital Marketing, by our founder and CEO, Karan Shah.Now, before we delve into the marketing strategy of Commonwealth Bank in-depth, let’s first start by looking a little into the bank’s history.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Coforge : STP Analysis & Campaigns
In our previous article, we learnt about the detailed Marketing Strategy of HP, which is an American multinational information technology company. In this article, we are going to elaborate on the marketing strategy of Coforge – a global digital services and solutions provider.The objective is to give an insight into Coforge, and how it went on to be one of the fastest-growing IT services firms in the world. One of the leading companies with rapid growth in IT services firm in the world.As the world is becoming more digital, marketing is also making swift movements in the digital and tech-savvy world. If you are interested and want to know more about the digital aspect of marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.So by the end of this blog, we will learn the entire digital marketing strategy of Coforge. But before we dive in, let’s go through the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Cochin Shipyard Limited
In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, JBF Industries. In this case study, we are going to elaborate on the marketing strategy of Cochin Shipyard- an Indian Shipbuilding and Ship repair Company.The main objective is to help you gain insights into Cochin Shipyard’s transition from starting as a Shipbuilding Company to becoming one of the most recognized Shipbuilding and Ship repair Companies along with tie-ups with International Companies around the world.One of the reasons Cochin Shipyard is such a huge company is because of its digital presence influencing many people. We all know how important a company’s digital presence is in today’s world. If you are interested to know more about Digital Marketing, do check out our Free Masterclass on Digital Marketing by the CEO and Founder, Karan Shah.By the end of this blog, we will learn the overall Marketing Strategy of Cochin Shipyard. Before moving into that, let’s know the Company’s story, digital presence, and target audience.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Cleardekho – In-depth Study
In a previous article, we learned about the detailed Marketing Strategy of Paytm, a leading Indian multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of ClearDekho – India’s leading, premium & affordable eyewear brand.Cleardekho is an affordable eyewear brand which provides affordable and premium products with customer satisfaction. ClearDekho products are Eyeglasses, Sunglasses, Contact lenses and frames. ClearDekho’s target audience is men, Women and kids. Cleardekho is available on both platforms online as well as retail.They also provide after-sale services to customers to build trust between customers & ClearDekho. and to solve problems of ClearDekho products which customers face after the product purchase.Now let’s move to the objective of ClearDekho. The objective is to learn and gain insights into ClearDekho and how it became India’s premium & affordable brand of eyewear and ClearDekho aims to become the largest premium & affordable eyewear industry in India.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of ClearDekho by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Classplus: STP Analysis & Campaigns
 In our previous blog, we got to know about the marketing strategy of InterviewBit. In this article, we will talk about the marketing strategy of Classplus. This new online education platform not only helps students to learn from live classes but also helps tutors to upload their pre-recorded videos which help students/employees with a busy schedule can go through it when they get leisure time.Marketing is one of the keys and the main element of any company which helps them to build or break their company. In this 2022 many companies market by having a celebrity ambassador of a company. If you are keen to know how this system works then don’t worry we got you covered, check out IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. We will fully cover the marketing strategy for Classplus in this blog. Before we begin our article, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Claro – In-depth Study
In a previous article, we learned about the detailed marketing strategy of Reliance. In this blog, we are going to elaborate on the marketing strategy of Claro – A Mexico-based telecom company. Claro’s corporate headquarters are located in Mexico City. Claro is a subsidiary of telecom giant América móvil. The goal of Claro is to improve communication, information technology, and worldwide connectivity. Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will learn the overall marketing strategy of Claro towards the end of this blog. Before we begin our deep dive into the marketing strategy of Claro, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of CJ Affiliate: Company Overview
In a previous article, we learned about the detailed SWOT Analysis of CJ Affiliate. In this blog, we are going to further elaborate on the Marketing Strategy of CJ Affiliate.Since Covid’s release, everything has gone digital, and the majority of enterprises are moving online. Lockdowns became the new normal as firms and customers went online, which caused e-commerce to rise from 14% to 17% over the course of a year. A clamour for digital marketing came from people who were selling and buying more goods and services. More than ever, marketing is essential and serves as the foundation for many internet enterprises. Take a peek at Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE if you’re interested in learning about modern digital marketing.We will go into the entire marketing strategy of CJ Affiliate in this article. However, let’s start by getting to know the business and the brand a little better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Citibank with an Overall Analysis
In our previous article, we learned about the SWOT analysis of Citi. In this article, we are going to elaborate on the marketing strategy of Citibank. The objective is to help you gain insights into Citibank’s marketing strategy and how Citibank offers many of the benefits you’d expect from a large national bank, such as a diverse product offering and a large ATM network. However, it has fewer locations than some of its competitors, such as Wells Fargo and Bank of America, and its most competitive savings account isn’t accessible in all areas.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy of Citibank in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Citi: World’s Top Credit Card Issuer
In our previous article, we learned in detail about the marketing strategy of American Express Bank. In this article, we’ll look over its marketing strategy of Citi in detail.The objective is to help you gain insights on Citi and how it became the world’s largest credit card issuer and how they play a key role in the establishment of key market intermediaries like depositories, credit bureaus, clearing, and payment institutions.Marketing is a crucial part of any business as it adds heavily to the organization’s success. As users all around the world shift to the digital world, marketing soon followed. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah, is a must-attend.We will fully cover our marketing strategy of Citi in this blog. Let’s start by learning about the company’s story, target audience, and digital presence before we dive in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Circle K – Detailed Explanation
In this blog, we are going to understand the marketing strategy of Circle K. The goal of this is to understand Circle K’s journey to becoming one of the largest convenience store chains in the United States.Marketing strategy allows you to successfully convey your value to the audience. Marketing is the heart and soul of a business as it enables you to reach your customers. Thus it is very necessary to understand the marketing strategies of different companies to learn from their successes as well as failures.Today’s era is going digital, so companies must incorporate digital aspects in their marketing strategy as well. If you want to learn more about digital marketing check out our free digital marketing masterclass by the founder of IIDE Karan Shah.We are going to cover the marketing strategy of Circle K in depth in this article but first, let’s understand a little about the origins and history of Circle K.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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