Marketing Strategy of CONCOR: Overview & Detailed Analysis

In a previous article, we learned about the detailed Marketing Strategy of VRL Logistics. In this article, we are going to elaborate on the marketing strategy of CONCOR (Container Corporation Of India).

The objective is to help you gain insights into Container Corporation Of India’s transition from the marketing strategy of Container Corporation Of India to becoming one of the most recognized and respected brands in India.

Marketing is an element of a company’s DNA that can make or break it. Marketing has followed users around the world to the digital realm as they go digital. If you are interested in digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.

We will thoroughly cover the marketing strategy of CONCOR in this blog. Let us begin by learning about the company’s history, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.