Marketing Strategy of Cosmo Films: Indian Insights

In our previous article, we had done a detailed SWOT analysis of Cosmo Films. In this article, we are going to break down the marketing strategy of Cosmo Films

Cosmo Films Limited is a worldwide innovator in specialty films that are utilised for flexible packaging, lamination, labelling and industrial applications. Its film contributions incorporate biaxially situated polypropylene (BOPP) films, and cast polypropylene (CPP) movies and are destined to be offered biaxially arranged polyethylene terephthalate (BOPET) films.

Founded in 1981, the company is the largest exporter of BOPP films from India and the largest producer of thermal lamination films in the world with plant cum distribution centres in the United States, Korea & Japan and global channel partners in more than seventy countries.

Another aspect that made Cosmo Films a global leader in its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

By the end of this blog, you will learn about the entire marketing strategy of Cosmo Films. So let’s begin with the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.