SWOT Analysis of Cosmo Films: Indian Multinational Overview

In our previous article, we had done a detailed SWOT analysis of a world-famous automobile manufacturer company, Maruti Suzuki. In this article, we are going to break down the SWOT analysis of Cosmo Films

Cosmo Films Limited is a worldwide innovator in speciality films that are utilized for flexible packaging, lamination, labelling and industrial applications. Its film contributions incorporate biaxially situated polypropylene (BOPP) films, cast polypropylene (CPP) movies and are destined to be offered biaxially arranged polyethene terephthalate (BOPET) films.

Founded in 1981, the company is the largest exporter of BOPP films from India and the largest producer of thermal lamination films in the world with plant cum distribution centres in the United States, Korea & Japan and global channel partners in more than seventy countries.

Another aspect that made Cosmo Films a global leader in its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Do you want to know the secret behind the fast growth of Cosmo Films worldwide? So for the answer, here we provide you with a detailed SWOT analysis of Cosmo Films. Before the detailed SWOT analysis, let us know more about the company in-depth.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]