Marketing Strategy of Coforge : STP Analysis & Campaigns

In our previous article, we learnt about the detailed Marketing Strategy of HP, which is an American multinational information technology company. In this article, we are going to elaborate on the marketing strategy of Coforgea global digital services and solutions provider.

The objective is to give an insight into Coforge, and how it went on to be one of the fastest-growing IT services firms in the world. One of the leading companies with rapid growth in IT services firm in the world.

As the world is becoming more digital, marketing is also making swift movements in the digital and tech-savvy world. If you are interested and want to know more about the digital aspect of marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

So by the end of this blog, we will learn the entire digital marketing strategy of Coforge. But before we dive in, let’s go through the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.