
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Marketing Strategy of Dhampur Sugar Mills: Detailed Overview
Marketing is the fuel for every business’s sales, growth, brand awareness and visibility. In our previous article, we did a SWOT analysis of Dhampur sugar mills but it’s also equally important to understand the marketing strategy of Dhampur Sugar Mills – to know how serious they are about their reputation, branding and their overall growth.The objective of this article is to get a detailed overview of how this listed company is marketing itself and to understand if it can do better in this area.As a reader, it is essential that you first understand how marketing has evolved post-global covid pandemic.We are going to discuss the detailed marketing strategy of Dhampur Sugar Mills. Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.In this blog, we’ll look at the marketing strategy of Dhampur Sugar Mills, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Deutsche Telekom: STP & Campaigns
In the previous article, we learned about the detailed marketing strategy of VI. In this blog, we are going to talk about the extensive marketing strategy of Deutsche Telekom– one of the world’s largest integrated telecommunication companies. The motto is to learn and adapt the marketing strategies of Deutsche Telekom and how it became one of the world’s largest integrated telecommunication companies.As we know we are in the digital era the Numer of online users is enormous almost everyone in the world is online now and marketing is the core of every industry if you are interested to learn the basics and fundamentals of marketing do check out the Free Master class on Digital Marketing from IIDE. We will discuss the marketing strategy of Deutsche Telekom, before getting to indulge in it let’s begin with the company’s story, audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Deutsche Bank with STP Analysis
In our previous article, we learned about the Marketing strategy of the American Express Bank in depth. In this article, we are going to elaborate on the marketing strategy of Deutsche Bank – A German Multinational Investment and Financial Bank.The objective is to figure out how Deutsche Bank maintains its global market position. Deutsche Bank is one of the top 20 private banks in the world providing banking and investment services, with operations in more than 70 countries. In this blog, we will take a deep dive into the types of marketing strategies Deutsche bank does in order to be in the top 20 in the world.Marketing is the most important part of every company’s success. As more people go digital, so has marketing. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will go over the full marketing strategy of Deutsche Bank in this blog. Before we begin our deep dive, let us start by learning the company’s overview, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Deepak Nitrite: Detailed Overview
In our previous post, we learned about the marketing strategy of Sumitomo Chemicals. We shall examine the marketing strategy of Deepak Nitrite in this article.This blog’s goal is to introduce you to Deepak Nitrite through insights. Companies currently get clients through digital marketing. The marketing industry has moved online with users from all around the world.As you can see, the entire globe is now online, and marketing forms the backbone of every company. Check out our Free Masterclass on Digital Marketing by the CEO, Karan Shah if you want to learn more about marketing.We will examine the marketing strategy of Deepak Nitrite, STP’s marketing campaign, social media marketing tactics, and SEO techniques in this case study.
Aditya Shastri
Aug 9, 2025

Exclusive Marketing Strategy of DealShare – With Detailed Explanation
In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Myntra. In this article, we will elaborate on the marketing strategy of DealShare.The objective is to help you gain insights on the DealShare transition from being an online buying platform for multi-category consumer products to becoming one of the most recognised and respected brands in India.The term marketing is a plan of action that every corporation does to advertise its brand. It is a supreme part of business triumph. As the world is advancing towards being digital, every industry must reach every individual. If you are keen to have a piece of proper marketing knowledge, then you must check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan ShahNow we will fully cover the marketing strategy of DealShare in this blog. Before we begin, let us start by getting knowledge of the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of DCM Shriram – Chemical Industry Company
Are you looking for a Marketing Strategy for DCM Shriram? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of DCM Shriram.So here we have discussed various ways of marketing used by DCM Shriman which help them to grow their business in chemicals and raw materials such as Caustic soda, Chlorine, PVC compounds, PVC resin, Cement, Calcium Carbide, etc. In a previous article, we learned about the marketing strategy of JSW energy, an Indian leading power company. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of DCM Shriman in this blog. Before we begin our deep dive into the marketing strategy of DCM Shriram, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of DCB Bank With Company Overview
In this blog, we are going to see about the marketing strategy of Chase. The main goal of this blog is to gain more knowledge about the marketing strategy of DCB Bank.The world is fully online now, and marketing is the backbone of every business. If you are interested in learning more about marketing, do check out our Digital Marketing Masterclass by IIDE CEO and founder Karan Shah.We will cover all the topics about the marketing strategy of DCB Bank in this blog.Before starting to go into the in-depth marketing strategy of DCB Bank, we must know about the company’s stories, its target audiences and its digital presence of DCB Bank.
Aditya Shastri
Aug 9, 2025

In-depth Marketing Strategy of DBS Bank – With Detailed Overview
In our previous article, we learnt in detail about the marketing strategy of The Union Bank of India. In today’s marketing lessons 101, we’ll gain insights into the marketing strategy of DBS bank – widely considered “The safest bank in Asia” for 12 years consecutively. What good does a great product or idea serve without even greater marketing? Before we dive deep into the marketing strategies employed by the DBS bank (previously known as The Development Bank of Singapore Limited), do check out our Free Digital Marketing masterclasses by our CEO and founder, Karan Shah, to fuel your marketing soul. So let’s find out how DBS has marketed itself as “one of the best and safest Asian banks” by strategizing its segment, Target groups, and Position.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of DB Corp: India’s Top Newspaper Group
In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the marketing strategy of DB Corp.DB Crop i.e. Dainik Bhaskar Group is India’s largest newspaper group. The group has published 66 editions in 4 languages and the editions are read by 4.4 Crore readers across 12 states.Dainik Bhaskar Group’s marketing efforts are another factor that has helped the company grow into the behemoth it is today. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Do you want to learn how DB Group became so successful in the media industry? In this blog, we will learn about the marketing strategy of DB Corp and decode the answer. Before we begin, let us learn more about Dainik Bhaskar, the company, its founding, products, financial status and competitors.
Aditya Shastri
Aug 9, 2025

Exclusive Marketing Strategy of DaMENSCH – Full Case Study
In a previous article, we learned about the detailed Marketing Strategy of Glance -India’s leading artificial intelligence-based software company. In this blog, we are going to elaborate on the marketing strategy of Damensch – India’s premium men’s fashion D2C brand.The objective is to learn and gain insights into the marketing strategy of Damensch and how it became India’s premium brand of men’s fashion Damensch aims to become the largest premium men’s fashion D2C brand in India.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.By the end of this blog, we will learn the entire marketing strategy of Damensch. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.About DaMENSCH – Company OverviewAnurag Saboo and Gaurav Pushkar founded Damensch in 2018, it aims to introduce a new, forward-thinking standard for men’s clothing. All of their actions are a reflection of that. The design team there is always thinking of new ways to make their products better. Its product line includes ‘Deo-Soft’ odor-eliminating underwear and ‘Neo-Skin’ thermo-regulating vests made from a curated composition of sustainable bamboo fibers. The most recent packaging from Damensch is made from corn and is plastic-free.Even so, they place a premium on being earth-centered. They are committed to a sustainable future, and that commitment is reflected in everything they make. The global response to fast fashion is Damensch. Damensch Apparel Private Limited is majorly in the Business Services business and currently, company operations are active.Quick Stats About DamenschCEOAnurag Saboo and Gaurav PushkarCMODeepti KartikArea servedIndiaIndustryMen’s FashionMarket Share/revenue100+ crores per yearVisionEstablishing a premium men’s fashion industryTaglineEffortless fashion for the comfortable man.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of Dalmia Bharat – An Indian Conglomerate
In a previous article, we learned about the in-depth SWOT analysis of Dalmia Bharat. In this blog, we will have a deep insight into the marketing strategy of Dalmia Bharat.The objective is to learn and gain insights into Dalmia Bharat and how it became India’s largest cement, sugar, refractories, and power.In today’s world, the Internet is gaining more importance and marketing is the backbone of every business. So if you are a marketing professional or a business person or someone who wants to know more about marketing or online marketing, then do check out the Free Digital Marketing Masterclass by Karan Shah, the Founder of IIDE.Now let us understand the marketing strategy of Dalmia Bharat. But before we discuss the marketing strategy, let us know more about Dalmia Bharat.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of Daiwa House – Japan’s Homebuilder
In a previous article, we learned about the Complete SWOT Analysis of Daiwa House – Japan’s largest homebuilder. In this blog, today we will elaborate on the Marketing Strategy of Daiwa House – a Japanese home builder, specialising in prefabricated houses. The Daiwa house industry is one of Japan’s leading companies in the housing, construction and real estate industries. The company is also involved in the development of factories, shopping malls, and healthcare facilities, as well as the management and operation of resort hotels, golf courses and fitness clubs.In today’s modern world, as you can see we are surrounded by digital media and marketing is the main core of every industry. If you are curious to know more about digital marketing then do check out our Free Masterclass in Digital Marketing by the CEO and founder of IIDE, Karan Shah. Now, we will learn about the entire Marketing Strategy of Daiwa House by the end of this blog. Before diving deep into it, let’s begin by learning about the company, products, services, success story and many more.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











