In-Depth Marketing Strategy of Dhani Services – With Detailed Overview

We learned about the marketing approach of Puma, a truly fascinating brand, in our last post. The marketing strategy of Dhani services will be discussed in detail in this article.

The goal is to learn about Dhani services and get insight into them and its transition from being only an online pharmacy with its super app to having multiple products across different categories like household, baby care, personal care, groceries & many more.

As more people go digital, so has marketing. Marketing is an essential component of a company’s DNA that may make or break its success. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101. This course, taught by our CEO and Founder, Karan Shah, is an excellent place to begin.

We will study the entire marketing strategy of Dhani Services by the end of this blog. Before we begin, let’s have a look at the company’s story, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 24, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.