In-depth Marketing Strategy of DBS Bank – With Detailed Overview

In our previous article, we learnt in detail about the marketing strategy of The Union Bank of India. In today’s marketing lessons 101, we’ll gain insights into the marketing strategy of DBS bank – widely considered “The safest bank in Asia” for 12 years consecutively. 

What good does a great product or idea serve without even greater marketing? 

Before we dive deep into the marketing strategies employed by the DBS bank (previously known as The Development Bank of Singapore Limited), do check out our Free Digital Marketing masterclasses by our CEO and founder, Karan Shah, to fuel your marketing soul. 

So let’s find out how DBS has marketed itself as “one of the best and safest Asian banks” by strategizing its segment, Target groups, and Position.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.