In-Depth Marketing Strategy of DCB Bank With Company Overview

Updated on: Sep 15, 2022
Marketing Strategy Of DCB Bank - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In this blog, we are going to see about the marketing strategy of Chase. The main goal of this blog is to gain more knowledge about the marketing strategy of DCB Bank.

The world is fully online now, and marketing is the backbone of every business. If you are interested in learning more about marketing, do check out our Digital Marketing Masterclass by IIDE CEO and founder Karan Shah.

We will cover all the topics about the marketing strategy of DCB Bank in this blog.

Before starting to go into the in-depth marketing strategy of DCB Bank, we must know about the company’s stories, its target audiences and its digital presence of DCB Bank.

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An Indian private sector scheduled commercial bank is DCB Bank Limited.  It is one of the new generation banks that the Reserve Bank of India, the country’s bank regulator, granted a licence to operate as a scheduled commercial bank. The licence was granted to DCB Bank on May 31, 1995. 

The bank afterwards changed its name to DCB Bank Ltd. in the year 2014. In India, DCB Bank has 333 branches spread throughout 19 states and 3 union territories. Small tickets, secured loans, and typically the non-salaried section make up the majority of its books.

DCB Bank is a new generation private sector bank with 400 branches across India as of June 1st, 2022.

The Bank is administered by a qualified management group under the direction of the Board of Directors. Retail, micro-SME, SME, mid-Corporate, agriculture, commodities, government, public sector, Indian banks, cooperative banks, and non-banking finance companies are among the business segments of DCB Bank (NBFC). Approximately 1,000,000 people use it.

The Bank’s promoter, with a share of about 15%, is the Aga Khan Fund for Economic Development (AKFED). About 39.4% of the Resident Individual category’s sharing strategy of DCB Bank. 

Quick Stats on DCB Bank
CEO Murali Natrajan
CMO Bharat Laxmi Das
Area Served Worldwide
Industry Banking, Financial Services
Market Share/ Revenue ‚āĻ3,964.81 crores (US$500 million) (FY 21-22)
Vision Aspire to be the leading client-centric global universal bank.
Tagline We believe you


Marketing Strategy of DCB Bank 

Let’s examine DCB Bank’s marketing approach and how they execute the marketing programme etc.

Segmentation, Targeting & Positioning

The process of segmenting a targeted market into contactable segments is called segmentation. To better understand the target audience, market segmentation separates a market into subgroups based on demographics, needs, priorities, similar interests, and other psychographic or behavioural features.

To understand the tastes and preferences of various client groups in the market, a segmentation strategy is essential. It aids in classifying clients based on comparable demand and requirement patterns. It employs techniques for geographic and demographic segmentation.

To stay competitive and customer-focused, Deutsche Bank employs differentiated targeting techniques.

It employs a value-based positioning approach since it has established itself as a private bank with a focus on its clients and business to provide them with services that are cost-effective.

Marketing Campaigns

Earn up to 6.75% p.a. with DCB Bank Savings Account

 Marketing Strategy of DCB Bank - Campaign 1

On May 22, an advertisement was released on the youtube channel of DCB Bank. The theme was cricket which Indian families are crazy about. They announced about earning 6.75% p.a. On a DCB Bank savings account. 

DCB Bank Remit ‚Äď A warm embrace from across the seas

 Marketing Strategy of DCB Bank - Campaign 2 & 3

This advertisement depicts a daughter studying abroad and her father, who is concerned about her financial situation.

With DCB Bank make payments from India from anywhere to anywhere easily Remit up to US$ 25,000/- from any bank in India, multiple currency options available, and safe and secure remit from the comfort of your home 

Social Media Marketing

DCB Bank is active on Instagram, LinkedIn, Facebook, Twitter

With 3360 followers on Twitter, and 3612 on Instagram  

 Marketing Strategy of DCB Bank - Twitter

Twitter post: 

DCB Bank Corporate Social Responsibility #The CSR project has been awarded India’s Best Bank for CSR 2022 by AsiaMoney for the Livelihood Improvement Project at Banki. We’re Delighted for this recognition from #Asiamoney.

 Marketing Strategy of DCB Bank - Twitter Posts

Instagram: with 3612 followers 

 Marketing Strategy of DCB Bank - Instagram

Linkedin: with more than 3laksh followers and more than 5k employees on Linkedin 

 Marketing Strategy of DCB Bank - LinkedIn


 Marketing Strategy of DCB Bank - Youtube

With more than 1k subscribers to DCB Bank’s youtube channel it seems DCB Bank is inactive in this area (youtube) DCB Bank is active on all social media platforms but on a few, it is not active like youtube but this cannot be considered as low or has to be improved as they are active in other business platforms like Twitter and LinkedIn 

It is very active on Twitter and LinkedIn as they are the most featured business professional apps to explore your business 

SEO Strategies

 Marketing Strategy of DCB Bank - SEO

According to SEO ranking, the number of keywords ‚Äď below 500 is bad, above 1000 is good, and 10,000+ is amazing.

As we can see www.DCB Bank has 33,691 organic keywords and it is considered to be good. That means DCB Bank’s digital marketing is gaining a lot of insights. The organic monthly traffic is more than 100,000. Which is considered to be great. its domain authority is 39 which is considered to be good. 

Influencer Marketing

DCB Bank contracts Team Pumpkin for social media management. Team Pumpkin, which has offices in Delhi, Mumbai, and Bangalore, has lately begun offering its services to the Bank from its Mumbai office. The CBO of Team Pumpkin, Swati Nathani, commented on the victory by saying, “It’s been a pleasure working with DCB Bank and its team because of the vision and ideas they bring to the table. We are eager to add new ideas, viewpoints, and excellent execution to DCB Bank’s digital portfolio.

Ecommerce Strategies

 Marketing Strategy of DCB Bank - Ecom

DCB Bank has a website where customers can open a savings account anytime via the Internet or Mobile Banking App. DCB Bank’s website can fulfil users’ banking needs from anywhere, anytime. Through the website, one can access each and every detail of his/her account. Users can gain the benefits of ways of doing banking online. 

Mobile Apps

Download and install the DCB Bank Mobile Banking app from either Playstore or AppStore. Register on the app with your DCB Bank Debit Card or DCB Bank Internet Banking login details. Scan the QR code to download the DCB Bank Mobile Banking app.

 Marketing Strategy of DCB Bank - Mobile App

The official mobile banking app for DCB Bank is called DCB Bank Mobile Banking. Our brand-new app has a lot of new features and is safe and simple to use.

This app has a 4.3 rating in the google play store brand new experience with the new DCB Bank mobile banking.

 Marketing Strategy of DCB Bank - Mobile App Interface

Content Marketing Strategies

DCB Bank has various stories and blog posts on its website about its achievements. They usually add blogs or new feeds to their story segment to create awareness about the brand and enhance the branding span. On their website, we can see news & updates, a corporate gallery, sustainability, innovation & strategy, Credit Suisse Value and purpose etc. and many more.

This ends with an elaborative marketing strategy of DCB Bank. Let us conclude our learning below from the marketing strategy of DCB Bank.

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What is unique about DCB Bank marketing? 

To meet their financial demands, DCB Bank provides its clients with debit cards. It provides fascinating advantages, cashless shopping, and the practicality of visa ATMs. Owners of DCB Bank accounts can instantly check their balance using DCB Bank Net Banking, a toll-free number, mobile banking, passbook, missed call service, and SMS banking ATMs.

As we all know, digital marketing has taken a drastic change because of pandemics that affected every business. As per digital marketing statistics, about 75% of the population of the world uses the internet. It rose by 25% in the past two years due to the pandemic with many businesses going online. An established company’s image is everything. 

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of DCB Bank has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of DCB Bank check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of DCB Bank, and do share your thoughts on this case study marketing strategy of DCB Bank in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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