Marketing Strategy of Dhampur Sugar Mills: Detailed Overview

Marketing is the fuel for every business’s sales, growth, brand awareness and visibility. In our previous article, we did a SWOT analysis of Dhampur sugar mills but it’s also equally important to understand the marketing strategy of Dhampur Sugar Mills –  to know how serious they are about their reputation, branding and their overall growth.

The objective of this article is to get a detailed overview of how this listed company is marketing itself and to understand if it can do better in this area.

As a reader, it is essential that you first understand how marketing has evolved post-global covid pandemic.

We are going to discuss the detailed marketing strategy of Dhampur Sugar Mills. Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.

In this blog, we’ll look at the marketing strategy of Dhampur Sugar Mills, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.