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Detailed Marketing Strategy of DCM Shriram – Chemical Industry Company

Updated on: Jun 4, 2022
Marketing Strategy of DCM Shriram - Featured Image

Are you looking for a Marketing Strategy for DCM Shriram? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of DCM Shriram.

So here we have discussed various ways of marketing used by DCM Shriman which help them to grow their business in chemicals and raw materials such as Caustic soda, Chlorine, PVC compounds, PVC resin, Cement, Calcium Carbide, etc. In a previous article, we learned about the marketing strategy of JSW energy, an Indian leading power company. 

Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of DCM Shriman in this blog. Before we begin our deep dive into the marketing strategy of DCM Shriram, let us start by learning the company’s story, target audience, and digital presence.

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About DCM Shriram

DCM Shriram is a chemical industry company, which has been working in the agricultural sector with a vision to increase the productivity and profitability of the farmers through its various businesses: Farm solutions, Bioseed (Hybrid seeds), and many more things. 

DCM Shriram chemical industry company also works in the chlor-vinyl business which provides basic chemicals and raw materials such as Caustic soda, Chlorine, PVC compounds, PVC resin, Cement, Calcium Carbide, etc.

And, it has a value-added business which is called Fenesta Building Systems. Fenesta is India’s largest windows and doors company, specializing in designs, manufacture, installation, and service of precision-engineered. It is one of India’s best companies for doors and windows. 

DCM Shriram aims to achieve its vision by adding value to farmers through its large farm extension programmes and last-mile delivery activities. 

The company is in the process of scaling up these operations and believes that these businesses would be its growth drivers in the future.

 

Quick Stats on DCM Shriram
Chairman & Sr. Managing Director Mr. Ajay S. Shriram
Marketing Manager Pooja Mahndiratta
Area Served Worldwide
Industry  
Market Share/ Revenue Rs. 8,308 Crores
Vision To increase the productivity and profitability of the farmers through its businesses.
Tagline Growing with trust

 

Marketing Strategy of DCM Shriram

Segmentation, Targeting and positioning:

DCM Shriram has 3 types of business which is, Agri rural business, chlor vinyl business and one value-added business which is known as ‘Fenesta UPVC Windows’. This company targets mainly two types of people, which is agro-based and building based. It focuses on farmers and builders.

DCM Shriman positioned itself as a pioneer in India for the manufacture of Caustic soda, Chlorine, PVC compounds, PVC resin, Cement, Calcium Carbide, etc. 

DCM Shriram is a chemical industry company, which provides agro-based chemicals like Urea, Sugar, Farm solutions and Hybrid seeds. And, also chlor – vinyl business chemicals like Caustic soda, chlorine, Calcium carbide, PVC Resins, PVC Compounds and Cement.

Marketing Campaign

#MenstrualHygiene 

Marketing Strategy of DCM Shriram - Campaign 1

Menstruation is always the least topic to talk about in our country. Even tho the country is being modernized day by day the culture of the mensuration isn’t modern to talk about. DCM Shriram has started this campaign #MenstrualHygiene to normalize the talk about periods and create a safe environment to live for 5 days with dignity. Sehat says this DCM Shriram is going to different villages to be aware of this topic. This helps many women in the different villages. 

Distributing DESKITs 

Marketing Strategy of DCM Shriram - Campaign 2

At the Government Primary School, Rupapur, UP in the presence of the Block Education Officer, Ms Pooja Singh and Rupapur unit head Mr Prabhat Singh distributed 310 DESKITs by #DCMShriramFoundation DESKITs are the school bags that can be converted into a desk/study table anywhere you want for the student. This helped the teachers and students to sit anywhere they wanted and start to study. These DESKITs also helped the students to conduct group discussions and group activities focusing on their learning sessions. 

#NationVaccineDay 

Marketing Strategy of DCM Shriram - Campaign 3

#DCMFoundation has always contributed to every sector of the environment. Recently they have started to help mothers and newborn children on the occasion of national vaccine day to keep them healthy for a healthy future. For now, they have been working in 44 villages of Hardoi and Lakhimpur Kheri Districts of UP in supporting ASHA workers and ANMs for the safe delivery of life-saving vaccines under its Khushali Sehat program. Sehat Saathi is also helping DCM Foundation continuously, with them on this campaign many pregnant women and children are taking these services for a better tomorrow. 


Social Media Marketing

The company can be found on all major social media platforms like Facebook, Instagram, LinkedIn and Twitter.

Facebook: On Facebook DCM Shriram page has 28,000 followers.
Instagram: On Instagram DCM Shriram’s page has 702 followers.
LinkedIn: On LinkedIn DCM Shriram page has 49,000 followers.
Twitter: On Twitter DCM Shriram page has 1,092 followers.

In Social Media, LinkedIn has the most followers for DCM Shriram Chemical Industries. The type of content they produce on these social media is both promotional and informational. They also post the vacancy for the post. On Facebook, they mostly post about their past achievements, ongoing projects and plans.  


SEO Strategies

Marketing Strategy of DCM Shriram - SEO

SEO is still one of the most cost-effective ways to market your products in the long run. These days most businesses have started investing more in SEO. 

As per Ubersuggest data, DCM Shriram has done decently good work with SEO Strategy. DCM Shriram’s organic traffic is around 19,272 users per month, which is good. But DCM Shriram should have a look at its SEO strategy as its other competitors are way ahead in this aspect. 

SEO strategy has no other alternative and DCM Shriram seems to lose the battle with its competitors. The data shows that its SEO strategy is good but they have to do better than this to beat the competition. They must improve to keep their brand at top of the Search Engine Page Results.


Influencer Marketing

No, the DCM Shriram chemical industry is not tied up with any celebrities, sponsorships or had any social media campaigns with influencer campaigns. They didn’t do any influencer marketing. All they were doing was philanthropic and social welfare campaigns. 


Ecommerce Strategies

DCM Shriram’s chemical industry does not have any online selling portal. It is India’s leading chemical industry, so it does not need an online selling portal. India’s leading chemical industry. 


Mobile Apps

DCM Shriram Chemical industry has two apps:

  • DCM SHRIRAM e-Suvidha
  • DCM Shriram Partners

DCM SHRIRAM e-Suvidha app is used to enable farmers to access their information. There is full information on how to increase productivity and profitability in the farming industry. It also helps to strengthen their relationship with farms and factories. 

DCM Shriram Partners app is used by dealers to buy chemicals, seeds, sugar, farm solutions and more.

 

Content Marketing Strategies

DCM Shriram chemical industry website has its vision, what they are doing now and where they are trying to ahead in the future. Their social media content mostly posts about celebrations of festivals, their industry’s reputation and their industry’s newspaper coverage.

 

This ends our elaborative marketing strategy of DCM Shriram. Let us conclude our learning below from the marketing strategy of DCM Shriram.

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Conclusion – What is unique in DCM Shriram’s marketing?

DCM Shriram has a decent marketing plan in general, but there is room for development to reach more clients.

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We hope this blog on the marketing strategy of DCM Shriram has given you a good insight into the company’s marketing strategies.

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Thank you for taking the time to read the marketing strategy of DCM Shriram, and do share your thoughts on this case study of the marketing strategy of DCM Shriram in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

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