Marketing Strategy of Deutsche Telekom: STP & Campaigns

In the previous article, we learned about the detailed marketing strategy of VI. In this blog, we are going to talk about the extensive marketing strategy of Deutsche Telekom– one of the world’s largest integrated telecommunication companies. 

The motto is to learn and adapt the marketing strategies of Deutsche Telekom and how it became one of the world’s largest integrated telecommunication companies.

As we know we are in the digital era the Numer of online users is enormous almost everyone in the world is online now and marketing is the core of every industry if you are interested to learn the basics and fundamentals of marketing do check out the Free Master class on Digital Marketing from IIDE. 

We will discuss the marketing strategy of Deutsche Telekom, before getting to indulge in it let’s begin with the company’s story, audience, and digital presence. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.