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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Exclusive Marketing Strategy of DealShare – With Detailed Explanation
In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Myntra. In this article, we will elaborate on the marketing strategy of DealShare.The objective is to help you gain insights on the DealShare transition from being an online buying platform for multi-category consumer products to becoming one of the most recognised and respected brands in India.The term marketing is a plan of action that every corporation does to advertise its brand. It is a supreme part of business triumph. As the world is advancing towards being digital, every industry must reach every individual. If you are keen to have a piece of proper marketing knowledge, then you must check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan ShahNow we will fully cover the marketing strategy of DealShare in this blog. Before we begin, let us start by getting knowledge of the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of DCM Shriram – Chemical Industry Company
Are you looking for a Marketing Strategy for DCM Shriram? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of DCM Shriram.So here we have discussed various ways of marketing used by DCM Shriman which help them to grow their business in chemicals and raw materials such as Caustic soda, Chlorine, PVC compounds, PVC resin, Cement, Calcium Carbide, etc. In a previous article, we learned about the marketing strategy of JSW energy, an Indian leading power company. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of DCM Shriman in this blog. Before we begin our deep dive into the marketing strategy of DCM Shriram, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of DCB Bank With Company Overview
In this blog, we are going to see about the marketing strategy of Chase. The main goal of this blog is to gain more knowledge about the marketing strategy of DCB Bank.The world is fully online now, and marketing is the backbone of every business. If you are interested in learning more about marketing, do check out our Digital Marketing Masterclass by IIDE CEO and founder Karan Shah.We will cover all the topics about the marketing strategy of DCB Bank in this blog.Before starting to go into the in-depth marketing strategy of DCB Bank, we must know about the company’s stories, its target audiences and its digital presence of DCB Bank.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-depth Marketing Strategy of DBS Bank – With Detailed Overview
In our previous article, we learnt in detail about the marketing strategy of The Union Bank of India. In today’s marketing lessons 101, we’ll gain insights into the marketing strategy of DBS bank – widely considered “The safest bank in Asia” for 12 years consecutively. What good does a great product or idea serve without even greater marketing? Before we dive deep into the marketing strategies employed by the DBS bank (previously known as The Development Bank of Singapore Limited), do check out our Free Digital Marketing masterclasses by our CEO and founder, Karan Shah, to fuel your marketing soul. So let’s find out how DBS has marketed itself as “one of the best and safest Asian banks” by strategizing its segment, Target groups, and Position.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of DB Corp: India’s Top Newspaper Group
In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the marketing strategy of DB Corp.DB Crop i.e. Dainik Bhaskar Group is India’s largest newspaper group. The group has published 66 editions in 4 languages and the editions are read by 4.4 Crore readers across 12 states.Dainik Bhaskar Group’s marketing efforts are another factor that has helped the company grow into the behemoth it is today. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Do you want to learn how DB Group became so successful in the media industry? In this blog, we will learn about the marketing strategy of DB Corp and decode the answer. Before we begin, let us learn more about Dainik Bhaskar, the company, its founding, products, financial status and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of DaMENSCH – Full Case Study
In a previous article, we learned about the detailed Marketing Strategy of Glance -India’s leading artificial intelligence-based software company. In this blog, we are going to elaborate on the marketing strategy of Damensch – India’s premium men’s fashion D2C brand.The objective is to learn and gain insights into the marketing strategy of Damensch and how it became India’s premium brand of men’s fashion Damensch aims to become the largest premium men’s fashion D2C brand in India.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.By the end of this blog, we will learn the entire marketing strategy of Damensch. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.About DaMENSCH – Company OverviewAnurag Saboo and Gaurav Pushkar founded Damensch in 2018, it aims to introduce a new, forward-thinking standard for men’s clothing. All of their actions are a reflection of that. The design team there is always thinking of new ways to make their products better. Its product line includes ‘Deo-Soft’ odor-eliminating underwear and ‘Neo-Skin’ thermo-regulating vests made from a curated composition of sustainable bamboo fibers. The most recent packaging from Damensch is made from corn and is plastic-free.Even so, they place a premium on being earth-centered. They are committed to a sustainable future, and that commitment is reflected in everything they make. The global response to fast fashion is Damensch. Damensch Apparel Private Limited is majorly in the Business Services business and currently, company operations are active.Quick Stats About DamenschCEOAnurag Saboo and Gaurav PushkarCMODeepti KartikArea servedIndiaIndustryMen’s FashionMarket Share/revenue100+ crores per yearVisionEstablishing a premium men’s fashion industryTaglineEffortless fashion for the comfortable man.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Dalmia Bharat – An Indian Conglomerate
In a previous article, we learned about the in-depth SWOT analysis of Dalmia Bharat. In this blog, we will have a deep insight into the marketing strategy of Dalmia Bharat.The objective is to learn and gain insights into Dalmia Bharat and how it became India’s largest cement, sugar, refractories, and power.In today’s world, the Internet is gaining more importance and marketing is the backbone of every business. So if you are a marketing professional or a business person or someone who wants to know more about marketing or online marketing, then do check out the Free Digital Marketing Masterclass by Karan Shah, the Founder of IIDE.Now let us understand the marketing strategy of Dalmia Bharat. But before we discuss the marketing strategy, let us know more about Dalmia Bharat.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Daiwa House – Japan’s Homebuilder
In a previous article, we learned about the Complete SWOT Analysis of Daiwa House – Japan’s largest homebuilder. In this blog, today we will elaborate on the Marketing Strategy of Daiwa House – a Japanese home builder, specialising in prefabricated houses. The Daiwa house industry is one of Japan’s leading companies in the housing, construction and real estate industries. The company is also involved in the development of factories, shopping malls, and healthcare facilities, as well as the management and operation of resort hotels, golf courses and fitness clubs.In today’s modern world, as you can see we are surrounded by digital media and marketing is the main core of every industry. If you are curious to know more about digital marketing then do check out our Free Masterclass in Digital Marketing by the CEO and founder of IIDE, Karan Shah. Now, we will learn about the entire Marketing Strategy of Daiwa House by the end of this blog. Before diving deep into it, let’s begin by learning about the company, products, services, success story and many more. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of Dailyhunt: STP & Campaigns
In our previous blog, we did a comprehensive case study on the DB Corp analysis of India’s largest newspaper group. Here we will understand the marketing strategy of Dailyhunt.Nowadays we no need to wait for the newspapers to get the latest news and also we no need to wait to switch on the TV to know the latest news. Because with mobile phones and cheap internet services, anyone can access the news and the latest information worldwide. but getting local news in our regional languages we are still really so far in 2010. And that time Dailyhunt was founded.The marketing strategy of Dailyhunt is one of the most important factors to grow its popularity in India. And also now it’s become the largest e-news provider in regional languages in India. Digital marketing is a core priority nowadays and if you are interested to know more about marketing strategies & stay up to date with new marketing techniques check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.If you wanna know about the marketing strategy of Dailyhunt, this blog is for you. And we will discuss & learn the core marketing strategy of Dailyhunt along with various other factors. Let us begin by learning about the company story.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy Of Daikin – In-Depth Analysis
In our previous article, we learned in depth about the marketing strategy of a really interesting company, Voltas. In this article, we are going to elaborate on the marketing strategy of Daikin.The intention is to help you gain knowledge about Daikin, which is one of the best companies in air conditioning manufacturing and believes in purifying and perfecting the air.Daikin has done some interesting marketing campaigns, due to which it’s one of the best companies. So, this means that marketing is important for every company. Nowadays, as everyone is online, a company needs to adapt its digital marketing strategies as well. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE’s Free Masterclass on Digital Marketing by one and only Karan Shah, the CEO and Founder of IIDE.In this blog, we are going to discuss everything about the marketing strategy of Daikin. We are going to cover the company’s story, marketing campaigns, target audience, digital presence, etc.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Cyient: STP Analysis & Campaigns
In a previous article, we learned about the marketing strategy of Dixon Technologies. In this blog, we will take a closer look at the marketing strategy of Cyient – India’s leading global engineering and technology company. The goal is to gain insight into Cyient and how it became India’s leading global engineering and technology company.As you can see, the world is now completely online, and marketing is the be-all and end-all of any industry. If you want to know more about marketing, join our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.At the end of this blog, you will gain knowledge about the overall marketing strategy of Cyient. Before we go in-depth, let us start with the history of the company, its target audience and its digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Cummins: Multinational Corp
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated marketing strategy of Cummins.Cummins are one of the industries leading generator manufacturers and distributors on which factories and textile industries depend on. The company has a history of over 100 years and still continues to change and modify itself with time to keep its position.It has recently invested a lot in making an online platform for itself and is continuously working on its marketing. All of this is due to the shift in customer behaviour seen in recent years. Marketing changes as the world goes online,  and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Cummins has succeeded in the construction industry? In this blog, you will learn about the marketing strategy of Cummins. Before we get started, learn more about Cummins‘s company, how it was established, its products, its financial position, and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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