In our previous blog, we did a comprehensive case study on the DB Corp analysis of India’s largest newspaper group. Here we will understand the marketing strategy of Dailyhunt.
Nowadays we no need to wait for the newspapers to get the latest news and also we no need to wait to switch on the TV to know the latest news. Because with mobile phones and cheap internet services, anyone can access the news and the latest information worldwide. but getting local news in our regional languages we are still really so far in 2010. And that time Dailyhunt was founded.
The marketing strategy of Dailyhunt is one of the most important factors to grow its popularity in India. And also now it’s become the largest e-news provider in regional languages in India.
Digital marketing is a core priority nowadays and if you are interested to know more about marketing strategies & stay up to date with new marketing techniques check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.
If you wanna know about the marketing strategy of Dailyhunt, this blog is for you. And we will discuss & learn the core marketing strategy of Dailyhunt along with various other factors. Let us begin by learning about the company story.
About Dailyhunt –
Source – Google Play
Dailyhunt is India’s largest e-news provider app. It provides news from all over India in various regional languages to Indian people. Dailyhunt has a major following people. Because it provides information & entertainment also. The average time a person spends on Dailyhunt is 20-25 min. Then you can understand how user-friendly is it.
This Indian news app was founded in 2009. And it delivers local news from all around the places of the country to the Indian people in their regional languages. The headquarters of this news app is in Bengaluru. Dailyhunt presents the news in local languages and also 14+ other regional languages to the Indian people.
The first time this Dailyhunt is started as Newshunt was in 2009 by Umesh Kulkarni and Chandrashekhar Sohoni. In 2011 Virendra Gupta acquired this application. After that, he changed the name to Dailyhunt in 2015. And now Dailyhunt is providing information from more than 1000+ publishers, in many regional languages in India.
Quick stats on Dailyhunt
|Industry||News & Media Publishers|
|Market Revenue||$50.0 M – $75.0 M|
|Vision||To be the Indic platform empowering a billion Indians to discover, consume, and socialize with content that informs, enriches, and entertains.|
Marketing Strategy of Dailyhunt –
Now let us learn about the marketing strategy of Dailyhunt, their STP analysis and campaigns.
Segmentation, Targeting and Positioning
Dailyhunt segments different industries on which they write and publish blogs and articles.
Dailyhunt mainly focuses on the millennial group of people who are aged between 25-34 years old. And also in India, the company focuses on presenting content in a maximum number of regional languages & also local languages. So that it also targeted rural areas people as well by providing news in local languages as per user preference.
However, Dailyhunt is not only providing news but also provided to the people and it will target all ages of the people. And its great user-friendly interface provides the content as per user experience and this is the main reason that Dailyhunt is so close to many people in India.
Dailyhunt is positioned as The top local language content discovery tool in India, Dailyhunt, offers 1,000,000+ new content artefacts per day in 15 languages.
Dailyhunt runs many marketing campaigns to reach its targeted audience. Some of the campaigns are mentioned below for your knowledge.
- What’s Your Problem Campaign
Targeting millennials and emphasising the key advantages of the platforms among them, news aggregator Dailyhunt and its short-video app Josh released a series of 15-second hilarious, clever, irreverent, yet insightful marketing films for the IPL season.
The brand needed to communicate with a younger audience about its wide range of features in a way that they were comfortable with, thus What’s Your Problem came up with the campaign.
- Aur Kya Chal Raha Hai- This campaign was launched in October 2015. This campaign they created to as a rebranding campaign. As it NewsHunt was renamed Dailyhunt in 2015.
- News ka Daily Dose- This campaign they were started in 2017 on social media platforms. Dailyhunt’s News ka Daily Dose campaign analysis in India that how people are reacting to this Dailyhunt News. In this campaign, they targeted youth & advertise that they provide good & valuable content.
- #HarBhashaEqual- Launched in August 2018, this highly innovative digital campaign highlighted our in-built bias against our vernacular languages and aimed at promoting language equality in India.
- #KhudKiSochBanao- Published on social media in March 2019 ahead of the General Elections, this film by Dailyhunt urges people to make their own opinions and not be parroting that repeat what’s fed to them.
- #DailyhuntHaiNa- In August 2019, Dailyhunt announced its new multimedia campaign, ‘#DailyhuntHaiNa’ targeted at the millennials to get them hooked on the unique benefits of Dailyhunt.
Social Media Marketing
- Instagram – 246K
- Facebook – 1.2M
- LinkedIn – 83K
- Twitter – 35.3K
Dailyhunt has the maximum number of followers on Facebook. The content they post is similar to the blogs and articles that they publish on their website about the news all around India.
Source – UberSuggest
As per the SEO (Search Engine Optimization) ranking, it is stated that the number of keywords – which is below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that “https://www.dailyhunt.in/” has 540,645 organic keywords and this is considered amazing. This means the digital marketing of Dailyhunt has gained an amazing number of insights.
Also, the traffic per month is around 1,620,310 which is also Great Traffic. Hence, Dailyhunt is going so well in SEO as well. It has great SEO strategies.
Because Dailyhunt is itself an influencer. As we see it has amazing strategies & great content, and it’s grown so much faster than other e-news platforms.
As for E-Commerce Strategies, you can read all the articles published by Dailyhunt on its official website itself. The main offering of the company is the news and which is available on its website in multiple languages.
Dailyhunt has its own mobile which works according to your region and you can choose your own languages. There are different languages available and it still provides news all around the world from every corner of the world. Dailyhunt not only provides information but also covered entertainment. Dailyhunt also has a podcast section on its mobile app.
Dailyhunt has 4.5 ratings and 10 Cr+ downloads on Google Play Store.
Content Marketing Strategy
Publishing content about various topics and industry is the work of Dailyhunt a news site. Other than that they do not post articles about Dailyhunt but more content about the things going around in India. They do not post content only on their site but on social media and mobile apps as well. Dailyhunt publishes content in various forms such as articles, videos and podcasts.
This brings us to the end of the marketing strategy of Dailyhunt.
What’s unique about the marketing strategy of Dailyhunt?
Daily hunt receives traffic from direct 59.05% and social 2.23%. An underutilized channel is the search channel. And in today’s market daily hunt faces strong competition in this market there are a lot of applications with different features running for the first position in the market in shorts directly commits with Dailyhunt in the news acquisitions place along with the other applications of newsstand, Business insider, first post, NDTV, etc.
So we think of new social media marketing and also search engine marketing as much as possible to make more awareness and gain more traffic results.
As Virendra Gupta says for the next 10 years we are going to be all about Bharat or India that do not speak English to take a consumption in a big way with smartphones in Digital mode.
Long story short, the Marketing strategy of Dailyhunt is good.
As we see Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can also check MBA in Digital Marketing Course to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Dailyhunt has given you a good insight into the company’s marketing tactics.
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