Exclusive Marketing Strategy of Dailyhunt: STP & Campaigns

In our previous blog, we did a comprehensive case study on the DB Corp analysis of India’s largest newspaper group. Here we will understand the marketing strategy of Dailyhunt.

Nowadays we no need to wait for the newspapers to get the latest news and also we no need to wait to switch on the TV to know the latest news. Because with mobile phones and cheap internet services, anyone can access the news and the latest information worldwide. but getting local news in our regional languages we are still really so far in 2010. And that time Dailyhunt was founded.

The marketing strategy of Dailyhunt is one of the most important factors to grow its popularity in India. And also now it’s become the largest e-news provider in regional languages in India.

Digital marketing is a core priority nowadays and if you are interested to know more about marketing strategies & stay up to date with new marketing techniques check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.

If you wanna know about the marketing strategy of Dailyhunt, this blog is for you. And we will discuss & learn the core marketing strategy of Dailyhunt along with various other factors. Let us begin by learning about the company story.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.