Marketing Strategy of Cyient: STP Analysis & Campaigns

In a previous article, we learned about the marketing strategy of Dixon Technologies. In this blog, we will take a closer look at the marketing strategy of Cyient – India’s leading global engineering and technology company. 

The goal is to gain insight into Cyient and how it became India’s leading global engineering and technology company.

As you can see, the world is now completely online, and marketing is the be-all and end-all of any industry. If you want to know more about marketing, join our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

At the end of this blog, you will gain knowledge about the overall marketing strategy of Cyient. Before we go in-depth, let us start with the history of the company, its target audience and its digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.