Marketing Strategy of Dixon Technologies: Company Overview

In a recent article, we learnt about the marketing strategy of Bajaj Electricals. In this article, you will go through the marketing strategy of Dixon Technologies.

The firm with the highest ranking in the electronic manufacturing services (EWS) industry.

The goal is to discover and develop an understanding of Dixon Tech Ltd. and how it grew to be India’s largest original equipment manufacturer and electronics manufacturing service.

So, as we can all see, everything in the world is now completely online, and marketing is the weakness of any small-scale industry. Check out Karan Shah, the CEO and creator of IIDE Free Masterclass on Digital Marketing if you’re interested in learning more about marketing.

Let’s discover the whole marketing strategy of Dixon Technologies till the end of this blog. Let’s start with the business’s history, target market or audience, and online and social presence before we delve further into it.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.