In-Depth Marketing Strategy of Daiwa House – Japan’s Homebuilder

In a previous article, we learned about the Complete SWOT Analysis of Daiwa House – Japan’s largest homebuilder. In this blog, today we will elaborate on the Marketing Strategy of Daiwa House – a Japanese home builder, specialising in prefabricated houses. 

The Daiwa house industry is one of Japan’s leading companies in the housing, construction and real estate industries. The company is also involved in the development of factories, shopping malls, and healthcare facilities, as well as the management and operation of resort hotels, golf courses and fitness clubs.

In today’s modern world, as you can see we are surrounded by digital media and marketing is the main core of every industry. If you are curious to know more about digital marketing then do check out our Free Masterclass in Digital Marketing by the CEO and founder of IIDE, Karan Shah. 

Now, we will learn about the entire Marketing Strategy of Daiwa House by the end of this blog. Before diving deep into it, let’s begin by learning about the company, products, services, success story and many more. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.