
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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Exclusive Marketing Strategy of Dunzo – With STP Analysis & Campaigns
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand swiggy.In this article, we are going to elaborate on the marketing strategy of Dunzo.This article will help you understand the fascinating story of Dunzo with its various kinds of marketing tactics that it used to make an effective marketing strategy like its social media presence, SEO, E-commerce strategy and much more.As we all are digitizing our lives so it is essential for a company to digitize them for their customers. Thus, having very good marketing strategies will lead any company to the topIf you want to know more about what marketing is and its scope you can visit the IIDE website and watch Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Here we will be telling you about the marketing strategy of dunzo.So let’s go then!!
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Dunkin – Detailed Explanation
In our previous blog, we learned about the SWOT analysis of Dunkin. In this article, we are going to talk about the marketing strategy of Dunkin donuts based in the United States, and also one of the largest coffee shops and donuts shop chains in the world, as well as a quick-service restaurant.This article aims to gain insights into Dunkin Donuts and learn how it became one of the world’s largest coffee and donut shop chains.Marketing is part of our everyday life as it’s the backbone of industries and their biggest tool for reaching their prospective buyers. These days, marketing is majorly online as the world is moving towards the digital era. If you want to learn more about Digital marketing, then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.We will explain in detail the marketing strategy of Dunkin donuts by the end of this article but before that let’s begin with the company’s history, its marketing strategy, and digital presence.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Dr Vaidya – With Company Overview
In our last post, we learned about the marketing strategy of Piramal Enterprises. Here, we are going to summarise the marketing strategy of Dr Vaidya – as India’s one of the leading brands in Ayurveda.The goal is to assist you in understanding the transformation of a Travelling Vaid i.e Doctor to establish in the Ayurveda through an E-Commerce Market System. Marketing is an integral aspect of a company’s makeover that may make or break its success. As users all around the world migrate to the digital environment, marketing has followed suit. So, if you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah of IIDE.This blog will go into the marketing strategy of Dr Vaidya in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we delve into the marketing strategy of Dr Vaidya.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Dr. Reddy’s Laboratories: Review
In our previous article, we studied the complete SWOT Analysis of Dr. Reddy’s Laboratories. Today in this article we will study the Marketing Strategy of Dr. Reddy’s Laboratories Limited.Dr. Reddy’s Laboratories Limited is a global pharmaceutical company headquartered in Hyderabad, Telangana, India. Dr. Reddy’s Lab is one of the top ten national corporations in India and ranks second among multinational biotechnology and pharmaceutical companies.This makes one wonder what they do to maintain their position in an increasingly competitive and digital age. Marketing is an integral aspect of a company’s DNA that may help or hinder its future. As more people go digital, so has marketing. Check out IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah.In this blog, we will go through the marketing strategy of Dr. Reddy’s Laboratories and the campaigns that they have used over the years to assist them to stay ahead of their competitors in the market.So let’s start by understanding more about the company.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of D.R. Horton – With Detailed Explanation
In our previous article, we learned in detail about the marketing strategy of Logan Construction. In this article, we are going to painstaking on the marketing strategy of D.R. Horton– America’s largest Homebuilder.The objective is to help you gain insights into D R Horton’s transition to becoming a leading giant in building houses in America. In building a great empire there are a variety of marketing strategies. Lets’s deep dive into them.As you all know and see, from education to business all are online and marketing is the root of every industry. If you are interested to know more then do check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE I Karan ShahBefore diving deep into the crux of the marketing strategy of D.R. Horton. We should know about the company’s story, target audience, and company’s SEO.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Doubtnut: Ed-Tech Startup Insights
A marketing strategy is a plan of action that is designed specifically to sell a product or service. Marketing strategies, hence, serve as a very important aspect in not only the sales of a product or service but also the brand and reputation of the company. The concerned product must be targeted towards the right group of people, through the most efficient mediums provided.Hence, marketing strategies include target audience, marketing mix, promotional strategies, social media influence among other things.The marketing strategy of Doubtnut is considerably important to analyze since it helps start-ups and new businesses to understand how they must define their target audience and what tools and strategies would help to reach them better. Along with this, they would also introspect how to have a respectful stand against other competitors.This blog, hence, will give a detailed explanation of the marketing strategy of Doubtnut. But first, let us know more about the company itself.About DoubtnutDoubtnut is an Indian educational platform and was established in 2017 by IIT Delhi alumni Tanushree Nagori and Aditya Shankar. Its headquarters is located in Gurugram, Haryana. Doubtnut is available as an app on the Google Play Store and can also be accessed through its official website. The unique selling point (USP) of the app, the feature that it introduced, was that the application used image recognition technology to provide math and science solutions to its users. When users provide the image of the problem they are unable to solve, Doubtnut scans and matches the query with its database to find the relevant solution. If it does not possess the answer to the query, it directs the user to ask one of its experts, who then provide and explain the solution back to the user.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Dollar General: Largest US Retailer
In our previous blog, we did a detailed SWOT analysis of one of the world’s leading retailers, Walgreens. Here we will be looking into the in-depth Marketing strategy of Dollar General.Dоllаr Generаl is the lаrgest disсоunt retаilers in the United Stаtes by the number оf stоres. The соmраny runs оn а simрle business model aiming tо рrоvide а wide bаse оf сustоmers with their essentiаls, everydаy аnd hоusehоld needs, enhаnсed with а vаriety оf generаl соmmоdities, аt lоw рriсes, in eаsily ассessible lосаtiоns.Dollar General has such a large presence in the market worldwide due to the implementation of the latest marketing strategies which is essential for any business because most of the people nowadays are on online platforms and it is easy to target them. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Let’s get a quick overview of Dollar General’s, finance, products and competitors before jumping into the Marketing strategy of Dollar General.
Aditya Shastri
Aug 9, 2025

Analyzing Marketing Strategy of DMart: Is It On The Right Track?
DMart is one of India’s most successful retail chain companies offering consumer goods and related items all under one roof.DMart prioritizes affordability and a hassle-free shopping experience, making it a popular choice for families and individuals seeking quality products at great value.From its humble beginnings in Mumbai, DMart has become a retail giant known for its efficient operations and commitment to exceeding customer expectations.This case study on the marketing strategy of DMart focuses on understanding the company from a marketing point of view by going through its 4ps of the marketing mix, its marketing and strategies, and campaigns as well as its digital presence along with an overview of its competitors in the coming sections.So let us start by understanding about DMart as a company.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Dixon Technologies: Company Overview
In a recent article, we learnt about the marketing strategy of Bajaj Electricals. In this article, you will go through the marketing strategy of Dixon Technologies.The firm with the highest ranking in the electronic manufacturing services (EWS) industry.The goal is to discover and develop an understanding of Dixon Tech Ltd. and how it grew to be India’s largest original equipment manufacturer and electronics manufacturing service.So, as we can all see, everything in the world is now completely online, and marketing is the weakness of any small-scale industry. Check out Karan Shah, the CEO and creator of IIDE Free Masterclass on Digital Marketing if you’re interested in learning more about marketing.Let’s discover the whole marketing strategy of Dixon Technologies till the end of this blog. Let’s start with the business’s history, target market or audience, and online and social presence before we delve further into it.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy Of Divis Laboratories With Company Overview
In our last post, we learned about the complete Marketing Strategy of Alkem Laboratories, a government-owned insurance and investment company. In this blog, we’ll look through the marketing strategy of Divis Laboratories – India’s pharmaceutical company & the World’s largest active pharmaceutical ingredients (APIs) manufacturing facility.
The objective is to help you gain insights into the marketing of divis laboratories’ or any Pharmaceutical Marketing for that matter, and understand how an API manufacturing firm generates revenue without any marketing strategies unless it follows a B2B business model.
If it splits its strategy into another separate public company i.e D2C business model. We also look through how the transition from being a commercial process for the manufacturing of APIs and intermediates and becoming India’s second most valuable pharmaceutical company.
Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital environment, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.
This blog will go into the marketing strategy of Divis Laboratories and marketing approaches in detail. Let’s start by learning about the company’s history before we dive in.
Aditya Shastri
Aug 9, 2025

Extensive marketing strategy of Dish TV – With Detailed Explanation
In our previous article, we learned in detail about the marketing strategy of Sun Tv Network. In this section, we are going to discuss the Marketing Strategy of Dish TV which is quite interesting as they come up with some amazing campaigns which help them to be so successful.The objective is to learn and gain insights about dish tv and how it became the world’s largest direct broadcast satellite Television provider.We all know that now the world is turning digital and marketing is the heart of the business. If you are curious to know more then you can go through IIDE’s Free Masterclass on Digital Marketing by the CEO and founder of IIDE himself, Karan Shah.We will learn the entire marketing strategy of dish tv by the end of this blog. Before getting into the marketing strategy of Dish TV, let’s first know about the company, What it does and its STP Analysis.
Aditya Shastri
Aug 9, 2025

360° Marketing Strategy of Discover – 3rd Huge Credit Bank in the US
In our previous article, we learnt in detail about the Complete Marketing Strategy of AU bank with STP Analysis. In this article, we are going to elaborate on the marketing strategy of Discover Bank – the US Third largest Credit Card Brand.The Objective is to gain insight from primarily issuing a credit card to buying Pulse in 2005 (US’s electronic fund transfer network) to enhance their service by issuing debit and ATM cards.From getting your account open to paying your bills, the world is becoming digital every single day. So, why not capture some awareness about this Digital world? Get Registered yourself now for a Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Discover in this blog. Before we begin our detailed examination, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025
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