Marketing Strategy of Edeka: Germany’s Largest Supermarket

In our previous blog, we studied the dynamic SWOT analysis of Sainsbury’s, a supermarket chain in the United Kingdom. In this article, we will cover the Marketing strategy in Edeka.

Edeka stores differentiate themselves as full-service providers primarily through customer proximity, advice, and a large selection of fresh food. They are available in a variety of sizes and market types. They all have a strong emphasis on quality and service, which is consistent with the core message of the Edeka identity “We ♥ Food”. 

The pandemic led to a significant shift towards the online platform, making purchases of daily items extremely easy. Due to the vast advancement in technology and 24×7 availability of online services, customers could now order daily essentials with a few taps. 

In today’s day and age, having an online presence is extremely important, and having the right marketing strategies will help businesses succeed in this hyper-competitive world.

We recommend you to attend the Free Masterclass on Digital Marketing by Karan Shah- CEO and founder of IIDE. Learn the basics of digital marketing from the best and enhance your skills.

Before diving into the Marketing strategy in Edeka, let us first look at the company’s overall history and operations.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

Listen to this blog

Audio Wave

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

linkedin

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.