Exclusive Marketing Strategy of Dunzo – With STP Analysis & Campaigns

 In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand swiggy.In this article, we are going to elaborate on the marketing strategy of Dunzo.

This article will help you understand the fascinating story of Dunzo with its various kinds of marketing tactics that it used to make an effective marketing strategy like its social media presence, SEO, E-commerce strategy and much more.

As we all are digitizing our lives so it is essential for a company to digitize them for their customers. Thus, having very good marketing strategies will lead any company to the top

If you want to know more about what marketing is and its scope you can visit the IIDE website and watch Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Here we will be telling you about the marketing strategy of dunzo.

So let’s go then!!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: May 29, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.