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It’s 2022 and businesses are adapting to the upcoming digital age. In the midst of bringing upscaling technology, they shouldn’t forget the importance of training employees to make maximum use of the current trends. Employees are the backbone of any company. They are the ones who do the work and make sure that everything is running smoothly. Training employees will not only help them grow as individuals, but it will also increase their productivity and efficiency. It will also help them understand the company’s policies and procedures which in turn will help with employee retention rates. Planning corporate training for your employees? Then this blog will be quite helpful to you because through this blog you will get to know the importance of training employees and its benefits for your business as well. But first, let’s understand what employee training is.

The difference between SEO and SEM lies in their approach to digital marketing. SEO focuses on organic search results, optimising a website's content to improve rankings, while SEM involves paid advertising through platforms like Google Ads. SEO can take 3-6 months to show results, while SEM can generate immediate traffic. Global digital ad spending is expected to exceed INR 1.5 lakh crore by 2025, highlighting the growing role of SEM in marketing strategies.

Banking has moved from NEFTs which took more than 3 days to UPI which transferred money in just 3 seconds. Hence, digitization is one of the crucial factors that the banking sector and the government keeps in mind. In this blog, we understand digital transformation in banking sector, and what to look forward to in 2025.

Social Media Marketing is a field that has gained immense popularity recently and rightly so. With Instagram, Facebook, Twitter, and LinkedIn. Hence, how to become an expert in one of the sought-after careers today. Want to learn how social media marketing works? In this blog, we will be discussing everything you need to know about social media marketing. Right from why you need social media marketing, the advantages and disadvantages of social media marketing to some strategies and tips to get you started.  Course Recommendation – This 4-month online digital marketing course will get you started in digital marketing.

Animated videos have changed the way we consume information. In 2021, simply posting a blog will not be enough. Video content is now being prioritised by Google’s ever-changing algorithms.Until recently, blogging was the most effective technique to attract visitors, but video marketing has been shown to be more effective. The reality is that more and more people are watching animation videos on the internet. Many shoppers and potential customers are impacted by the message communicated in animation videos, according to statistics.As a result, we believed it was necessary to publish a blog about how to make animated videos and how to utilize them to boost website conversion.So how do I make an animated video for free?It’s actually rather simple; all you need is video editing software. You may use Moovly’s online animation creator, which does not require any software to be downloaded and only requires an active internet connection and browser. They provide a free version with templates that you can use to start producing animated films immediately straightaway.We’ll move on now, but first, let’s look at some of the benefits of focusing on video marketing, especially animated video marketing.Related Read: Top 10 Low Budget Video Marketing Tips You Should Start Following

Wondering how Google My Business can add your business goals? Then you’ve landed just on the right page. This article is your ultimate Google My Business guide. We will further explain what Google My Business entails, Google My Business features, its importance, and FAQs.

As an academic counsellor, I have seen a lot of students from different walks of life, upskill with IIDE and make us proud. Whether it is switching their careers, starting their own venture or using digital to change a traditional setup, every journey is inspiring and special to us. One such special success story that is very close to my heart is of Divya Tandon. Divya who pursued IIDE’s online digital marketing certification has been awarded by the Government of India. On October 12th, at the 2nd Skill Convocation Ceremony, Divya was felicitated for her upskilling journey in the digital marketing domain by Rajeev Chandrasekhar – Minister of Skill Development and Entrepreneurship in New Delhi. Divya received an award from the government of India at the 2nd Skill India Convocation 

Instagram has taken the world by storm. With more than 1 billion monthly active users, the platform isn’t just for personal use anymore. When it comes to social media marketing, Instagram is the first channel that brands look towards. Brands can create an Instagram business account that brings in quite a lot of traffic, engagement, lead generation and eventually sales. It’s a full-fledged global platform through which brands humanize their content, showcase their products, and target their audience.And when it comes to targeting potential customers, then Instagram Marketing is one of the best digital marketing strategies that your business can adopt. Quick Tip: If you’re a brand or an owner and still haven’t found out the potential use of Instagram advertising, you must register for this Online Facebook & Instagram Ads Course and get started. In this blog, we are specifically going to discuss how you can start and manage your Instagram business account. Interesting Instagram Business Account Statistics in 2022Every brand that wishes to create an online presence targets Instagram as its first social media channel for marketing. Let’s look at some statistics (source: Hootsuite) that are evidence of the profit that existing businesses on Instagram are enjoying with the correct set of marketing strategies. More than 90% of Instagrammers follow at least 1 Instagram Business Account.Every 1 in 2 people makes use of Instagram to discover new brands. Approximately 57% of Instagram users participate in polls and other such interactions on Instagram stories. Instagram’s advertising reach is more than that of Facebook in 2022.Such positive statistics encourages a brand to create an Instagram Business Account and interact with a readymade target audience. 

Instagram vs Snapchat – When Instagram and Snapchat came out in 2010 and 2011 respectively, both had established unique ways of storytelling and carried on peacefully, content with the distinction.However, with the advent of Instagram stories in mid-2016 and the regular release of competitive updates from both platforms, the lines of clear distinction between the two are becoming more and more blurry.Due to such similarities, marketers are finding it difficult to decide which platform they should target. If you’re wondering, “Which is better, Instagram or Snapchat?” or “What does Snapchat have that Instagram doesn’t?” and other questions. Don’t worry, you’ll find all of your answers in this blog.This article will answer all your questions and help marketers, like you, to make the decision between Instagram and Snapchat. Bonus Read: How to grow your business using Instagram Business Account?So, let’s get started……….

How to become a digital marketing expert is surely the question of the decade. You’re absolutely on the right track if you wish to know so. Digital marketing is the future of tomorrow. The industry has grown leaps and bounds during the pandemic. It is estimated to grow by 20% by the end of 2021 in just a year’s time. Becoming a top digital marketing expert is hard work but can also be very rewarding. Read to know more about various Digital Marketing Channels.In this blog, we’re going to tell you how you can garner your skills to become a digital marketing specialist, what your job role would be like, and what kind of salary expectations to have.Must Check Out: Scope of Digital Marketing Post Covid-19

If you’re currently looking for a career or jobs after MBA in digital marketing in Shimla, you have landed at just the right place. Here’s a list of some top roles and positions you should be training and aiming for. A brief overview of each job role is also included. For all the readers new or old who have still not wholly understood MBA or Digital Marketing. Here’s a brief explanation regarding both, along with career opportunities, colleges, and some great courses you might be looking for so stay tuned and try to stick till the end to know about it.

Scope of Digital Marketing in Banjaran Digital Marketing, or simply, internet marketing, is the marketing strategy that is used over traditional marketing through the means of the internet.Scope of Digital Marketing in Banjaran The possibilities to promote a company’s product or service is the internet world are ever-increasing and it is the reason why businesses are taking digital marketing as a priority – over any other traditional marketing medium. Scope of Digital Marketing in Banjaran When it comes to the internet and wi-fi, we are quite familiar with social media like facebook, TikTok, Instagram, youtube, google and LinkedIn and so on. Digital marketing is all about using the best and most popular mediums in the present-day internet system to promote one’s product, service, campaign or idea. Scope of Digital Marketing in Banjaran Digital Marketing has brought a new norm for business of every kind. As almost everyone of us is connected in the whole world with a small device that can be carried in our pocket, digital marketing can provide huge opportunities as well as growth to business in short amount of time. The scope of digital Marketing in banjaran has been in increasing trend as it provides the following benefits:  Scope of Digital Marketing in Banjaran Now, if you already know the benefits of digital marketing for business, you have an opportunity to attend to a Free Live Masterclass by the Founder and CEO of IIDE, Karan Shah. This free course will guide you to learn advanced techniques, while upgrading your skills, which are adopted by highly successful businesses in 2022.Scope of Digital Marketing in Banjaran