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In this blog, we’ll discuss digital marketing vs traditional marketing in Nepal. Choosing between digital and traditional marketing strategies might be difficult for many companies operating in the Nepali market. The financial section will typically advise choosing one marketing channel over the other. Who, though? The comparison then becomes relevant. (Source: Designyourway) Businesses in Nepal have undoubtedly come to realise the importance of efficiency. What makes digital marketing so popular among Nepali enterprises is the lack of travel required to advertise your brand or products. Do you remember when the only options available in the Nepali advertising market were hoarding boards, newspaper adverts, radio announcements, and other conventional marketing techniques? Those times are over. You can now complete it online using the web. Local start-ups and enterprises in Nepal have chosen to abandon traditional marketing and switch to what is digital, joining international chains and franchises of well-known brands. Let us understand the terms traditional marketing and digital marketing separately.

In this article, we will read about email marketing automation benefits, email automation examples, email marketing automation flow, and the best email marketing automation practices available.  Email marketing has been used since the time the internet has surfaced. It is here to stay with its tremendous marketing benefits and impact. Over 50% of digital marketers agree that email marketing has helped increase their sales and revenue. It is the act of sending out emails for business, to increase sales, raise awareness, or even for a social cause. Email marketing is here to stay and email marketing automation has made it easier for marketers. It enables them to send out segmented emails with absolute ease. Let’s get started and learn more about email marketing automation in-depth. 

In this blog, we’ll cover what Facebook pixel code is, how to set it up and how you can use it to remarket and target your potential customers.What is Facebook Pixel Code?The Facebook pixel is a piece of code that you can place on your website to report conversions, build audiences and get rich insights into how people are using your website – FacebookTo put it simply, you can follow your visitors till they come back to your site.The pixel keeps track of different actions users perform on your website, such as purchasing something or adding something to their wishlist. These actions are referred to as “events” on Facebook.Now, how does Facebook Pixel Code work?The Facebook pixel tracks user’s interactions with your brand on and off Facebook and Instagram by installing and activating cookies.For example, Let’s assume you went to the IIDE website and started looking at the courses they have to offer. You found an interesting course but you had to leave without making a decision and later you forgot about it.Now, the next time you begin to explore the web, you’ll discover that you’re being aimed at with our ads. This sort of acts as a reminder that you had visited the site and it encourages you to check out the courses where you left off. A famous research work by Retargeter.com says:For most websites, only 2% of web traffic converts on the first visit. Remarketing is a tool designed to help companies reach 98% of users who don’t convert right away.This is how Facebook Pixel Code works. So if you haven’t set this up for your website yet, here’s a step-by-step process on how to set up your very own Facebook pixel code for remarketing.Interesting Read: Facebook Advertising Guide 101: All Things You Need To Know

It’s 2022 and businesses are adapting to the upcoming digital age. In the midst of bringing upscaling technology, they shouldn’t forget the importance of training employees to make maximum use of the current trends. Employees are the backbone of any company. They are the ones who do the work and make sure that everything is running smoothly. Training employees will not only help them grow as individuals, but it will also increase their productivity and efficiency. It will also help them understand the company’s policies and procedures which in turn will help with employee retention rates. Planning corporate training for your employees? Then this blog will be quite helpful to you because through this blog you will get to know the importance of training employees and its benefits for your business as well. But first, let’s understand what employee training is.

The difference between SEO and SEM lies in their approach to digital marketing. SEO focuses on organic search results, optimising a website's content to improve rankings, while SEM involves paid advertising through platforms like Google Ads. SEO can take 3-6 months to show results, while SEM can generate immediate traffic. Global digital ad spending is expected to exceed INR 1.5 lakh crore by 2025, highlighting the growing role of SEM in marketing strategies.

Banking has moved from NEFTs which took more than 3 days to UPI which transferred money in just 3 seconds. Hence, digitization is one of the crucial factors that the banking sector and the government keeps in mind. In this blog, we understand digital transformation in banking sector, and what to look forward to in 2025.

Social Media Marketing is a field that has gained immense popularity recently and rightly so. With Instagram, Facebook, Twitter, and LinkedIn. Hence, how to become an expert in one of the sought-after careers today. Want to learn how social media marketing works? In this blog, we will be discussing everything you need to know about social media marketing. Right from why you need social media marketing, the advantages and disadvantages of social media marketing to some strategies and tips to get you started.  Course Recommendation – This 4-month online digital marketing course will get you started in digital marketing.

Animated videos have changed the way we consume information. In 2021, simply posting a blog will not be enough. Video content is now being prioritised by Google’s ever-changing algorithms.Until recently, blogging was the most effective technique to attract visitors, but video marketing has been shown to be more effective. The reality is that more and more people are watching animation videos on the internet. Many shoppers and potential customers are impacted by the message communicated in animation videos, according to statistics.As a result, we believed it was necessary to publish a blog about how to make animated videos and how to utilize them to boost website conversion.So how do I make an animated video for free?It’s actually rather simple; all you need is video editing software. You may use Moovly’s online animation creator, which does not require any software to be downloaded and only requires an active internet connection and browser. They provide a free version with templates that you can use to start producing animated films immediately straightaway.We’ll move on now, but first, let’s look at some of the benefits of focusing on video marketing, especially animated video marketing.Related Read: Top 10 Low Budget Video Marketing Tips You Should Start Following

Wondering how Google My Business can add your business goals? Then you’ve landed just on the right page. This article is your ultimate Google My Business guide. We will further explain what Google My Business entails, Google My Business features, its importance, and FAQs.

As an academic counsellor, I have seen a lot of students from different walks of life, upskill with IIDE and make us proud. Whether it is switching their careers, starting their own venture or using digital to change a traditional setup, every journey is inspiring and special to us. One such special success story that is very close to my heart is of Divya Tandon. Divya who pursued IIDE’s online digital marketing certification has been awarded by the Government of India. On October 12th, at the 2nd Skill Convocation Ceremony, Divya was felicitated for her upskilling journey in the digital marketing domain by Rajeev Chandrasekhar – Minister of Skill Development and Entrepreneurship in New Delhi. Divya received an award from the government of India at the 2nd Skill India Convocation 

Instagram has taken the world by storm. With more than 1 billion monthly active users, the platform isn’t just for personal use anymore. When it comes to social media marketing, Instagram is the first channel that brands look towards. Brands can create an Instagram business account that brings in quite a lot of traffic, engagement, lead generation and eventually sales. It’s a full-fledged global platform through which brands humanize their content, showcase their products, and target their audience.And when it comes to targeting potential customers, then Instagram Marketing is one of the best digital marketing strategies that your business can adopt. Quick Tip: If you’re a brand or an owner and still haven’t found out the potential use of Instagram advertising, you must register for this Online Facebook & Instagram Ads Course and get started. In this blog, we are specifically going to discuss how you can start and manage your Instagram business account. Interesting Instagram Business Account Statistics in 2022Every brand that wishes to create an online presence targets Instagram as its first social media channel for marketing. Let’s look at some statistics (source: Hootsuite) that are evidence of the profit that existing businesses on Instagram are enjoying with the correct set of marketing strategies. More than 90% of Instagrammers follow at least 1 Instagram Business Account.Every 1 in 2 people makes use of Instagram to discover new brands. Approximately 57% of Instagram users participate in polls and other such interactions on Instagram stories. Instagram’s advertising reach is more than that of Facebook in 2022.Such positive statistics encourages a brand to create an Instagram Business Account and interact with a readymade target audience. 

Instagram vs Snapchat – When Instagram and Snapchat came out in 2010 and 2011 respectively, both had established unique ways of storytelling and carried on peacefully, content with the distinction.However, with the advent of Instagram stories in mid-2016 and the regular release of competitive updates from both platforms, the lines of clear distinction between the two are becoming more and more blurry.Due to such similarities, marketers are finding it difficult to decide which platform they should target. If you’re wondering, “Which is better, Instagram or Snapchat?” or “What does Snapchat have that Instagram doesn’t?” and other questions. Don’t worry, you’ll find all of your answers in this blog.This article will answer all your questions and help marketers, like you, to make the decision between Instagram and Snapchat. Bonus Read: How to grow your business using Instagram Business Account?So, let’s get started……….