In this blog, we’ll discuss digital marketing vs traditional marketing in Nepal. Choosing between digital and traditional marketing strategies might be difficult for many companies operating in the Nepali market. The financial section will typically advise choosing one marketing channel over the other. Who, though? The comparison then becomes relevant.
Businesses in Nepal have undoubtedly come to realise the importance of efficiency. What makes digital marketing so popular among Nepali enterprises is the lack of travel required to advertise your brand or products.
Do you remember when the only options available in the Nepali advertising market were hoarding boards, newspaper adverts, radio announcements, and other conventional marketing techniques? Those times are over. You can now complete it online using the web.
Local start-ups and enterprises in Nepal have chosen to abandon traditional marketing and switch to what is digital, joining international chains and franchises of well-known brands.
Let us understand the terms traditional marketing and digital marketing separately.
Digital Marketing vs Traditional Marketing In Nepal:
Let us discuss in detail the difference between traditional and digital marketing in Nepal.
Traditional Marketing In Nepal:
Billboards and print media are examples of conventional marketing platforms for businesses and brands. Traditional marketing was the only option for marketing before the internet emerged as a lifesaver in the 1990s.
(Source: APAC Entrepreneur)
What comes under traditional marketing?
- Outdoor (Billboards, posters, etc)
- Broadcasting (TV, Radio)
- Print (Magazines, newspapers)
- Direct Mail (catalogues)
- Telemarketing (Phone, text message)
- Window display and signs
Of course, using traditional marketing does not equate to being out of date. When consumers sense the increasing desire to leave the digital realm, traditional marketing is still important. This fact, however, doesn’t negate all the negative aspects of traditional marketing:
1. Difficulty in measuring campaigns
There are tools for measuring conventional marketing campaigns, such as brand trackers, but they are not even close to the sophistication or depth of the tools for digital marketing.
2. Quite expensive
Ads are printed at a cost. You post your advertisement; there is a fee associated with it. Traditional marketing strategies cost a lot of money in many cases.
3. Lack of direct interaction with the consumer
Traditional marketing is a one-way strategy that only concentrates on informing consumers. In contrast to social media, you are largely unaware of how your audience will respond or whether your marketing strategies are successful. For instance, social media platforms are where you’ll see a higher level of participation from people with diverse backgrounds. Additionally, a proper social media presence for your company will enhance customer involvement. For this reason, digital marketing is preferred to conventional marketing.
4. Limited customization options
When it comes to adjusting for company customization, traditional marketing is not adaptable at all. Whatever the necessity or business need, the approaches stay the same.
Digital Marketing In Nepal:
Simply put, digital marketing is the process through which any company uses social media sites like Facebook, Twitter, and YouTube to promote its brand, products, and campaigns.
(Source: Marketing In Nepal)
More means of digital marketing include:
- Social media (Facebook, Instagram etc)
- Content marketing
- Affiliate marketing
- Inbound Marketing
- Email marketing
- PPC (pay per click)
- SEM (Search engine marketing)
Internet users now make up 57% of the world’s population. People log on to the internet for 6 hours and 42 minutes on average each day. According to predictions, smartphones will account for 73% of all eCommerce sales in the future. We now understand the power that internet platforms have!
Let us have a look at the top 6 advantages of digital marketing in Nepal:
1. Higher conversion rate
Digital marketing ensures that inbound traffic converts to leads, subscriptions, and sales. When compared to a traditional marketing strategy, digital marketing has a wider customer reach.
2. Customer-relationship management
You can see what your audience thinks of your brand and marketing activities through digital platforms. When customers share, like, and leave numerous favourable comments, you know your marketing strategies are effective.
3. User Engagement
Businesses can communicate with a focused audience through digital marketing. Customers receive a tailored experience when brands and enterprises can keep audiences engaged.
4. Easy to measure your campaigns
With the help of digital marketing, you can now track and measure campaign results. Amazing, isn’t it? With the use of digital marketing tools, one may track and evaluate the conversion rate, the average time a person spends on your website, etc. One of the advantages of digital marketing in Nepal is that it has become a powerful platform for promoting brands there.
You can access a wealth of data on your clients to better determine the direction your campaign is taking. In a similar vein, how many individuals visited your campaign and what proportion of them become customers? One thing we’d like to point out is that every visitor has the potential to become a customer. And the most effective approach to contacting potential customers is always through digital marketing.
5. Less expensive, more effective
Digital marketing platforms give firms various options to spend less money and get more value (beginning at $1). Digital marketing is effective even for small and medium-sized enterprises in Nepal that have a tight marketing budget.
Your marketing campaign’s ROI (Return on Investment) determines its success or failure. You will unquestionably get better results from digital marketing. It is less expensive than any conventional method.
For instance, how much would a newspaper advertisement cost if it did not promise you a date? Now, just consider the price. However, using a digital marketing strategy will quadruple your interaction rate for less money than it would cost to run newspaper advertisements. For this reason, digital marketing is preferable to traditional marketing.
6. Time management
Timing is everything in digital marketing. The key components of digital marketing are what to do, where to do it, and when to do it. Everything may be completed on schedule. We can perform it from any location. In digital marketing, we can regulate timing in this way.
Is Digital Marketing Leaving Traditional Marketing Behind In Nepal?
We have discussed the advantages of digital marketing in Nepal.
Nepali firms are looking forward to doing everything they can to solidify their position in the market as technology and innovation advance almost daily. Traditional marketing is lagging behind as social media platforms and digital marketing techniques are increasingly used to promote products and services.
Digital marketing strategies are already replacing Nepal’s traditional marketing techniques. If you want your company to thrive in the Nepali market, there are plenty of reasons for us to recommend switching to digital marketing. To do this, you must abandon conventional marketing strategies.
FAQs – Frequently Asked Questions
Q. Which is better digital marketing or traditional marketing?
Ans: While traditional marketing may be better at reaching a wider audience, digital marketing is typically more affordable and can be more targeted. When choosing which sort of marketing to employ, it’s crucial to take your budget and target audience into account.
Q. What is digital marketing in Nepal?
Ans: Digital marketing in Nepal integrates many marketing strategies to help you achieve your business objectives, including bringing customers to your website, fostering relationships, increasing sales, and more.
Q. Why digital media is better than traditional media?
Ans: Digital media provides a higher level of flexibility and a lower amount of risk compared to traditional media. Due to better internet access, digital media provides a speedier way to fix a mistake.
Q. Why is digital marketing important in Nepal?
Ans: Digital marketing is important in Nepal because it connects a firm with its clients when they are online and works in all industries. When companies appear on Google through SEO and PPC, on social media through social media marketing, and via email through email marketing, it connects them with ideal customers.
Q. What is unique about digital marketing?
Ans: The capacity to communicate with anybody, anyplace, because digital technology has no physical limitations. Personalization is easier with digital marketing since it allows you to target the correct audience at the right moment. At each step of the purchasing process, communicate with your prospects. Spend less and reach out to more customers.
Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understand the difference between digital marketing and traditional marketing in Nepal.
Digital marketing is unquestionably the way of the future (and the present). Nepali firms are looking for digital marketing as the demand for personalised touches and twists in brand promotions grows. The traditional style of marketing is less flexible when it comes to customisation, which makes it less friendly. It’s time to make a decision, and you should choose digital marketing.
If you want a detailed course on digital marketing, then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Nepal.
If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.
We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!