Are you eager to know the scope and future of digital marketing in Kathmandu? Want to know how digital marketing is going to expand in the near future? You are, indeed, in the proper place. In this blog, we will discuss everything related to the scope of digital marketing in Kathmandu.
But before that, let us talk a bit about digital marketing, its importance, and how digital marketing flourished during COVID-19 and after it.
Digital marketing is nothing but promoting products and services online, either through social media applications or online websites. From building an online website to promoting products and services over social media platforms, all of this is a part of new-age digital marketing.
With the help of digital marketing, small businesses can target customers worldwide, have a higher chance of conversion, get a higher return on investment at a low cost, and improve brand awareness. With this, it can also win customers’ loyalty, which will eventually help to improve the company’s goodwill.
During Covid-19, almost all the shops were shut down. A lot of small businesses were suffering losses. That’s when digital marketing started getting recognised by people. People have started using social media platforms to promote and sell their products. Everyone is slowly starting to accept this new concept of digital marketing.
After Covid, everyone got so used to promoting, selling, and purchasing online that now there is no going back. Digital marketing is all set to grow and only grow. If you wish to know more about the benefits of digital marketing, check out this blog.
Growth Of Digital Marketing In Kathmandu Post Covid-19:
When everything came to a halt, was when digital marketing rose to prominence. The awareness of online marketing increased rapidly during and after the pandemic. Everyone started promoting their products and services on websites and social media applications like Facebook, Instagram, etc.
(Source: Web House Nepal)
- E-commerce users:
As per the Kathmandu Post, the number of Nepali e-commerce users increased after the first lockdown. As almost everyone was sitting at home, people started shopping online for all the necessary items. And slowly, this became a habit and people started enjoying online shopping and never went back. After the lockdown, people continued with their online shopping, and hence e-retailers continued earning profits as their business did not decline post-COVID.
- Digital Payments:
People also started making digital payments during the pandemic. Online transactions reached Rs 4.93 trillion between mid-October and mid-November 2021, up from Rs 2 trillion during the same period in 2020, according to Nepal Rastra Bank. Additionally, the volume of transactions increased, from 34 million to 48.66 million during the evaluation period.
- Internet Usage:
As of mid-November this year, internet usage had reached 116.91 per cent, up from 80 per cent at the same time in 2020. The primary industries driving the expansion of e-commerce are fast-moving consumer goods, personal care products, and supermarket items. These industries are followed by consumer electronics, fashion and accessories, and wellness.
- E-commerce companies:
As per the Kathmandu post, during the second wave of the epidemic, e-commerce businesses like Doormeet were launched. Doormeet.com co-founder Nischal Niroula claimed that the pandemic was the motivation for the company’s launch because they noticed that clients sought cheaper and quicker delivery.
- Online Shopping:
Many people in Kathmandu started shopping online. Initially, necessary items like groceries were being purchased online and then slowly people started to buy everything from e-commerce websites.
Scope Of Digital Marketing In Kathmandu For Small Businesses:
(Source: Digital Hive)
- Content Marketing
Content is the king of digital marketing. People love to read engaging content. In order to attract customers’ attention, it is important to have some really interesting content on websites and social media apps like Instagram and Facebook. Engaging content will help to improve the brand awareness of the company.
- Organic Search
Also known as natural search refers to the results that appear on the first page of Google without actually paying google. This cost-effective method is known as Search Engine Optimization. On-Page SEO and Off-Page SEO are the two categories. With the help of SEO, a company can generate a good number of leads which will eventually lead to higher conversions. If you are interested in knowing more about the tricks of SEO, then check out this blog.
Audio marketing is also a good way to attract customers. Podcasts can be used for marketing campaigns as well.
- Influencer Marketing
Connecting with the right influencers at the right time can be beneficial for the company in terms of revenue generation. Today, influencers form an important part of digital marketing. For example, if a social media influencer with many followers is promoting your product on his/her channel, then all his/her followers are likely to purchase the product. Cool, isn’t it? Check out this blog to learn more about the benefits of influencer marketing.
- Video Content
Who doesn’t like to watch a video? Videos are super attractive, right? So why not include video content on your website or social media apps to promote your product and services? Short videos like reels on Instagram or shorts on Youtube are likely to catch the attention of the consumers towards your product or service.
Scope Of Digital Marketing For Students In Kathmandu:
- Careers In Digital Marketing
In Kathmandu, there is a lot of demand for digital marketing professionals. A few of the most sought-after positions are:
- Digital Marketing Executive
- SEO Specialist
- Social media manager
- Copywriter/Content writer
- Online marketing manager, and many more
These jobs are going to increase by 2023. Also, the demand for digital marketing skills and experts will double and triple in the near future. So be ready with your digital marketing skills to shine in the future.
There is no such limit to your salary count. If you start gaining knowledge in this field, you will definitely earn larger amounts. The sky is the limit. However, according to glassdoor, the average salary for a digital marketing manager is USD 188 in Kathmandu, Nepal, which is estimated to increase by 2023.
Scope Of Digital Marketing In Kathmandu In The Future:
The future of digital marketing is definitely very bright. Digital marketing in Kathmandu is going to reach huge heights. Online marketing has huge potential and a long way to go.
According to statistics, in Nepal, the number of digital marketers increased by 35% in 2021 compared to 2020. And as time passes, this number will rise. In Nepal, there seems to be a lot of potential for digital marketing. Due to the potential of digital marketing, more than 80% of business entities are currently engaged in it.
(Source: Prajwal Karki.com)
From the above picture, it is clear that there is a lot of scope for digital marketing in Kathmandu, Nepal in the near future. In order to grab this amazing opportunity, start learning every aspect of digital marketing today.
FAQs – Frequently Asked Questions
Q. How much does digital marketing pay in Nepal?
Ans: According to salary explorer, in Nepal, the average monthly salary for a digital marketing strategist is roughly 109,000 NPR. The lowest salary is 54,500 NPR, and the highest is 169,000 NPR.
Q. What is the scope of jobs in digital marketing?
Ans: There is a lot of demand for digital marketing skills in Nepal. Some of the jobs are SEO manager, content writer, social media manager, graphic designer, etc.
Q. How can I do digital marketing in Kathmandu?
Ans: First, you must be clear with digital marketing concepts. For this, you can take up the best course available out there. Once you are clear with the concepts and the process, you can start your digital marketing agency.
Q. Is digital marketing a good career in Kathmandu?
Ans: Yes, digital marketing is a very good career in Kathmandu. Today, many jobs are available in this field. The demand for digital marketing experts in Kathmandu is increasing day by day.
Q. Is digital marketing difficult?
Ans: Nothing is easy in the beginning. Once you start learning, everything will become easy. Digital marketing includes a lot of concepts, but once you start learning you can master it.
Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood how important digital marketing is in today’s world.
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We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!