Digital Marketing Salary in Kathmandu: Fresher to Experienced

Do you want to make a career in the field of digital marketing but wondering what is the average entry level digital marketing salary in Kathmandu for freshers? If yes, then this is the article just for you. 

In this article, we’ll explore what are the different factors that affect digital marketing salary, and most importantly what are the digital marketing jobs that come with a high-paying salary in Kathmandu. But before that, let us take a close look at what digital marketing exactly is, why it is so important these days, and why you should learn this most sought-after skill as soon as possible.

What Is Digital Marketing?

Digital marketing is considered one of the main key factors in today’s business world. But what exactly is digital marketing? It is a term used to describe any marketing efforts that a digital marketer makes on the internet or on any digital device in order to identify, build, and target an audience and turn them into paying customers for a product or service. In simpler words, it is a form of marketing in which a marketer promotes and sells products or services using the internet and other forms of digital communication.

Why Is Digital Marketing So Important These Days?

The importance of digital marketing is increasing day by day and one of the main reasons behind this is we all are totally surrounded by digital media. Every gadget or device we use, such as our smartphones, computers, TVs, smartwatches, and tablets all have access to the internet for all sorts of reasons. This constant connection between us and the internet is a gold mine for online or digital marketers. 

There are approximately 4.5 billion internet users all over the world and digital marketing gives businesses a chance to reach these people on platforms or websites where they spend a lot of their time and money. Digital marketing can provide businesses with data and insights that they can use to target their potential customers. It also gives businesses an opportunity to compete with their competitors online. 

Why Choose Digital Marketing As A Career?

Source: https://www.ciim.in

The need for digital marketing has increased even more after the Covid-19 pandemic as it has truly transformed how businesses carry out their daily operations. Every business now wants to virtually market its brands as well as interact with its customers online. To do this every business needs a digital marketing expert who can promote their business online while interacting with their current as well as potential customers. 

So, if you want to be a part of this fast-paced and challenging industry then you should start learning digital marketing as soon as possible. There are lots of reasons to learn and make a career in digital marketing. It is a high-demand job that offers great growth prospects. It is a technical and creative field that is full of variety. By learning digital marketing you can get a high-paying job or you can even start your own business.

And if you’re someone who wants to learn digital marketing and make a career in it then you should check out IIDE’s Online Digital Marketing Course. It is just the right place for anyone who wants to start a career in the field of digital marketing. At IIDE we offer top-notch learning material with amazing placement opportunities and the skills you’ll learn from this course can act as a building block for your career.

Bonus tip: If want to learn about the top digital marketing courses in Kathmandu then you should check out our blog on 5 Best Digital Marketing Courses in Kathmandu To Upskill Yourself.

Let us now explore the different factors that affect digital marketing salary:

Factors That Affect Your Digital Marketing Salary in Kathmandu:

How much you’ll earn from a digital marketing job depends on various factors and some of these factors are as follows:

1. Work Experience

Experience plays a very important role in how much you’ll earn from a job. The more years of experience you’ll have in this industry, the more salary you will earn from a digital marketing job. The longer you have worked at a job, the more productive you will become and this is the reason why experienced employees usually earn more than freshers. However, in the digital marketing industry, it’s not just about experience in one particular field. There are various fields in digital marketing and if you’ll have experience in more than one field of digital marketing then you’ll easily earn more in this ever-growing industry.

2. Credibility

Credibility is also an important factor in the digital marketing industry. The more reputed you are the more salary you will earn as a digital marketing employee. If you are a respected and well-known digital marketer then you can demand a higher salary while working as an employee or if you are a freelancer you can provide your services at a higher rate. In order to increase your credibility, you can start writing blogs or creating websites. You can also increase your credibility by connecting with industry leaders or influencers who specialize in your desired field.

3. Job Title

The bigger position or title you have in an organization the more responsibility you will have as an employee. And the more responsibilities you have the more salary you will earn. If you are in a senior position in an organization then you will definitely earn more salary than someone who is in a junior position in the same organization. For example, a digital marketing manager’s salary will always be higher than that of a digital marketing executive as a digital marketing manager will have more responsibility than a digital marketing executive.

4. Region

Although, a large part of the work in a digital marketing job can be done remotely. But the salary you will earn from that job can totally depend on the country of residence of your employer. The salary you will earn from a digital marketing job can differ from country to country. Even within a single country, the salaries can differ depending on the city. For example, a digital marketing job in Kathmandu will earn you more salary than a digital marketing job in Pokhara or Lalitpur.

5. Size of the Company

The bigger the company you work in, the better salary you’ll get paid. This is due to the fact that corporations with a lot of employees often have larger returns on their income and they can easily afford to pay more salaries to their employees.

6. Your Level of Education

Your education can have a significant impact on your salary especially if you are in an earlier phase of your career. However, later in your career, your salary will depend upon your work experience as well as your performance in the digital marketing industry.

7. Certification

Certification also plays an important role in deciding the salary of a digital marketing employee. An employee who has a certification from a reputed digital marketing institute will definitely get paid more than an employee who doesn’t have one.

8. Your Skills

Your skills can easily affect how much salary you’ll get paid as your skills make you unique and enable you to perform tasks that other employees can’t. In the field of digital marketing having skills in various fields can easily land you a high salary. 

You can also check out this video in which Karan Shah, the founder, and CEO of IIDE will walk you through the top 6 most in-demand digital marketing skills that you need to master in order to future-proof your career in today’s digital world.

 

Jobs with High -Paying Digital Marketing Salary in Kathmandu Per Month:

Some of the digital marketing jobs in Nepal(Kathmandu) that come with a high-paying salary in Kathmandu are as follows:

1. Search Engine Optimization (SEO) Specialist

SEO is one of the top as well as most sought-after careers in digital marketing. An SEO specialist’s job is to identify various strategies, techniques, and tactics that can increase the number of visitors to a website and rank it high on the results page of search engines. They also help businesses in generating more leads while opening up new opportunities for them to drive growth and profit.

Salary of an SEO Specialist 

According to Glassdoor the average digital marketing salary of a Search Engine Optimization (SEO) Specialist in Kathmandu can be around NPR 45,000 per month.

Key Responsibility of an SEO specialist

• Write and proofread original and SEO-friendly content for the website that is tailored for the target audience
• Conduct on-page and off-page analysis and optimization
• Develop and integrate various content marketing strategies
• Monitor the algorithms of major search engines in order to keep up with the latest changes

2. Social Media Specialist

Source: ciccc.ca

A Social Media Specialist’s job is to create and publish quality content for various social media platforms such as Facebook, Twitter, and Instagram in order to grow an audience while building brand awareness. Their main goal is to design and execute a complete social media strategy to boost the sales of a company.

Salary of a Social Media Specialist 

According to Salary Explorer, an average Social Media Specialist in Kathmandu typically earns around NPR 83,200 per month and in other parts of Nepal, a Social Media Specialist’s salary can range between NPR 40,300 to NPR 1,19,000.

Key Responsibility of a Social Media Specialist

• Plan, create, publish, and share new and quality content on a daily basis
• Develop, implement, as well as manage a social media strategy 
• Conduct competitive research, determine a platform, and identify the target audience for social media campaigns
• Stay up to date with all the latest social media trends and technologies
• Monitor activities on various social media accounts 
• Identify opportunities to influence and engage the audience

If you are interested in learning more about social media marketing then you should opt for IIDE’s Online Social Media Marketing Course. In this course, you’ll learn how to run targeted organic and paid social media marketing campaigns in order to boost brand awareness.

3. Pay-Per-Click (PPC) Analyst

Pay-Per-Click (PPC) Analyst’s job is to manage and optimize paid search campaigns which involves conducting keyword research, setting up ad groups and campaigns, bid management, as well as creating landing pages. This job requires you to have an in-depth understanding of campaign creation as well as the knowledge and ability to obtain a profit that is greater than or equal to the investment made by the company.

Salary of a Pay-Per-Click (PPC) Analyst 

According to Glassdoor the average digital marketing salary of a Pay Per Click (PPC) Analyst in Kathmandu can be around NPR 47,500 per month and in other parts of Nepal, the digital marketing salary of a Pay Per Click (PPC) Analyst can range between NPR 5,000 to NPR 1,00,000.

Key Responsibility of a Pay-Per-Click (PPC) Analyst

• Monitoring campaign performance
• Analyzing data
• Making recommendations for improvements
• Managing Paid Ad Campaigns 
• Managing advertisement campaigns on various social media networks
• Understand Google Analytics
• Correct the keyword bids

4. Content Strategist

Nowadays, there is a huge and growing demand for Content Strategists and companies are constantly on the lookout for professionals who can properly develop and manage content. The job of Content Strategists is to plan, create, design, edit, and publish content that is based on the company’s objectives and user’s needs. Content strategists also manage teams of writers, develop editorial calendars, and contribute to the online campaigns of the company. 

Salary of a Content Strategist 

According to Salary Explorer, an average Content Strategist in Kathmandu typically earns around NPR 93,700 per month and in other parts of Nepal, the salary of a Content Strategist can range between NPR 43,300 to NPR 1,31,000.

Key Responsibility of a Content Strategist

• Analyzing content marketing strategy in order to evaluate if it’s working or not
• Developing an editorial strategy
• Keeping an eye on all the content
• Tracking and calculating content ROI
• Performing research on consumer thoughts and trends
• Performing research in order to gain in-depth knowledge of various customer personas

5. CopyWriter

Copywriting is one of the most in-demand digital marketing skills to have in today’s digital world. CopyWriter’s job is to write clear and concise copy for ads, publications, and websites that can inform as well as engage the target audiences. They write clear and compelling copies for various marketing mediums such as ads, social media posts, blog posts, and newsletters. They are responsible for producing engaging as well as straightforward content that can be adapted into various advertising channels such as websites or print ads.

Salary of a CopyWriter 

According to Salary Explorer, an average CopyWriter in Kathmandu typically earns around NPR 58,800 per month and in other parts of Nepal, the salary of a CopyWriter can range between NPR 28,000 to NPR 82,500.

Key Responsibility of a CopyWriter

• Conducting thorough research 
• Working with creative professionals
• Building marketing projects and campaigns
• Writing a clear and attractive copy that has a distinct voice
• Editing and proofreading copy as needed
• Using various SEO principles to maximize copy’s reach

6. Web Developer

Web Developers are responsible for designing, developing, testing, monitoring, and maintaining a company’s website. They are in charge of a website’s overall look and performance. Their goal is to provide a great user experience while generating lots of leads. They oversee the content, graphics, and navigation of a website in order to provide a positive user experience to the website users.

Salary of a Web Developer 

According to Salary Explorer, an average Web Developer in Kathmandu typically earns around NPR 73,600 per month and in other parts of Nepal, the salary of a Web Developer can range between NPR 32,500 to NPR 1,12,000.

Key Responsibility of a Web Developer

• A better understanding of relevant web design coding languages such as HTML, JavaScript, PHP, CSS, and others
• Develop well-designed and content-related web pages for lead generation 
• Analyzes performance of websites
• Create and maintain software documentation
• Cooperate with web designers in order to match visual design intent
• Monitor website traffic

 

7. Digital Marketing Strategist

Digital Marketing Strategist’s job is to plan, develop, implement, and manage the overall digital marketing strategies in order to increase lead generation while also improving brand presence. They are also responsible for managing, guiding, and training digital new marketers in the team. They combine every relevant marketing channel and platform into one actionable plan and then used it to launch the marketing of a product or service. They are also responsible for preparing and managing digital marketing budgets.

Salary of a Digital Marketing Strategist 

According to Salary Explorer, an average Digital Marketing Strategist in Kathmandu typically earns around NPR 1,20,000 per month and in other parts of Nepal, the salary of a Digital Marketing Strategist can range between NPR 54,500 to NPR 1,69,000.

Key Responsibility of a Digital Marketing Strategist

• Set targets and build strategies in order to achieve them
• Perform data analysis on web traffic as well as around various other key metrics
• Draw meaningful conclusions from campaign data 
• Identify potential opportunities for improvement
• Communicate with team members 
• Stay up to date with the latest technology as well as best practices
• Manage all digital marketing channels and platforms
• Prepare and manage digital marketing budget

8. Web Analyst

Web Analysts are known for spending plenty of time with data. Their job is to gather and interpret data in order to identify key insights that can help in solving specific problems. They gather, clean, model, interpret, and present data in the form of charts, graphs, and written reports to interested parties. They design and maintain data systems and databases which includes fixing coding errors as well as other data-related problems. They use data in order to identify trends and patterns and recommendations based on their findings.

Salary of a Web Analyst 

According to Salary Explorer, an average Web Analyst in Kathmandu typically earns around NPR 80,300 per month and in other parts of Nepal, the salary of a Data Analyst can range between NPR 39,600 to NPR 1,11,000.

Key Responsibility of a Web Analyst

• Analyze data using statistical techniques as well as provide reports on their finding
• Identity, analyze, as well as interpret patterns in complex data sets
• Filter and clean data
• Produce useful insights from data
• Work with management in order to prioritize the needs of business

 

9. Market Research Analyst

A Market Research Analyst’s job is to monitor and forecast marketing and sales trends. They assist in the development of marketing plans as well as conduct research on specific market conditions. They collect data from multiple sources and then use it to forecast upcoming marketing trends. They are responsible for predicting where the market will go in the near future. They use current trends and then compare them with future expectations in order to make strategic decisions about where the company should use its resources next.

Salary of a Market Research Analyst 

According to Salary Explorer, an average Market Research Analyst in Kathmandu typically earns around NPR 1,01,000 per month and in other parts of Nepal, the salary of a Market Research Analyst can range between NPR 44,600 to NPR 1,42,000.

Key Responsibility of a Market Research Analyst

• Monitor and forecast marketing and sales trends
• Conduct research on specific market conditions
• Analyze consumer preferences
• Measure the effectiveness of various marketing programs and strategies
• Gathering data on consumers, competitors, as well as market conditions
• Using statistical software for analyzing and interpreting data
• Simplify complex data into user-friendly formats

10. Digital Marketing Manager

Digital Marketing Manager’s job is to implement, oversee, and manage various digital marketing strategies for promoting a company’s products or services. They are the head of the digital marketing department and they oversee other experts working in the digital marketing team. They are also considered the jack of all trades as they have the knowledge and skills related to every field that makes up digital marketing such as social media marketing, mobile marketing, content marketing, email marketing, and more. They are responsible for making sure that all departments work towards the same goals. They are also responsible for identifying the latest digital marketing trends in the market.

Salary of a Digital Marketing Manager 

According to Salary Explorer, an average Digital Marketing Manager in Kathmandu typically earns around NPR 1,15,000 per month and in other parts of Nepal, the salary of a Digital Marketing Manager can range between NPR 51,700 to NPR 1,74,000.

Key Responsibility of a Digital Marketing Manager

• Plan digital marketing campaigns
• Maintain the social media presence of a company across various digital channels
• Measure and report on the performance of all the digital marketing campaigns
• Monitor the company’s online presence
• Identify the latest trends and insights
• Develop new and creative growth strategies
• Evaluate emerging technologies
• Monitoring the competition
• Identity short-term and long-range issues as well as address them

If you want to secure a job in the above roles with high pay, then you should consider investing in digital marketing courses. Check out what our students have to say and make the right decision for yourself.

Come and check out our Nepal Campus where you will be able to experience the IIDE student life and clear queries with our expert counselors if any.

FAQ – Frequently Asked Questions

Q. What is the future of digital marketing?

The future of digital marketing is bright because there is now more awareness about markets and consumers. Businesses can also use a variety of clever tools to collect a set of ​​data and perform an in-depth analysis of their target audience. It is a completely new way of communicating with the audience.

Q. How long does digital marketing take to start working?

You need to stick to a digital marketing strategy for about six to twelve months before you start to see positive results. It can take longer if you do not adjust every aspect of your site (from backlinks to content to the user experience), post regularly, or provide high-quality content.

Q. Is a certificate in digital marketing useful?

Certification does not replace digital marketing experience in the real world but is a great way to enhance your digital marketing knowledge, skills, and understanding. A certificate can help you become a leading candidate for a new job if you truly reflect on the results you have achieved since obtaining a certificate.

Q. Can anyone do digital marketing?

Anyone can enter digital marketing without a university degree, but the candidates who get the best positions are those with digital marketing certifications.

Q. Can Digital Marketers work from home?

Like other technical fields, many digital marketing activities allow you to work from home and earn higher wages than you might otherwise have in other small positions.

Q. What are the latest trends in digital marketing?

Some of the latest digital marketing trends that are popular in Kathmandu are AR(Augmented Reality) and VR(Virtual Reality), content marketing, social media marketing, email marketing, and much more.

To Conclude

We hope enjoyed reading this blog and found it helpful in gaining different a perspective on digital marketing.

In the vast pool of career paths, it can be a difficult decision to choose digital marketing as a career path, and at the same time, it can be very confusing. At first digital marketing may seem tricky and confusing but with the right direction, it can be made much easier and more fun to learn, and that’s what we do at IIDE.

So, if you are someone who wants to become a job-ready digital marketer then we’ll suggest you opt for IIDE’s MBA-Level Post Graduation Program in Digital Marketing. It is the perfect place for anyone who wants to start their digital marketing career. In this post-graduate program, you’ll get high-quality learning materials with amazing placement opportunities. The skills and knowledge you will gain through this program can serve as a building block for your career.

If you are a working professional or a college student, then you should consider pursuing our Professional Certification in Digital Marketing and Strategy or Advanced Certification in Digital Marketing.

Well, that’s it, folks! We hope our blog on digital marketing salary in Kathmandu helps you in making the right choices. If you have any queries regarding digital marketing then let us know in the comment section down below. Happy Reading!