Digital Marketing Strategy in Kathmandu – Latest Updates

Updated on: Sep 18, 2023
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Are you curious to know the digital marketing strategy in Kathmandu? Want to know the need for an effective digital marketing strategy? You are, indeed, in the proper place. In this blog, we will discuss everything related to digital marketing strategy in Kathmandu.

But before that, let us talk a bit about digital marketing and its importance. Digital marketing refers to the online promotion of goods and services, whether through social media platforms or websites. Modern digital marketing includes everything from creating an internet website to promoting goods and services on social media channels.

Small businesses may target customers globally, increase conversion rates, receive a higher return on investment at a lower cost, and raise brand awareness with the aid of digital marketing. This can assist the business gain the loyalty of clients, which will eventually help to boost its reputation.

After Covid, everyone got so used to promoting, selling, and purchasing online that now there is no going back. Digital marketing is all set to grow and only grow. If you wish to know more about the need and importance of digital marketing, check out this blog.

What exactly is a digital marketing strategy? 

Well, a digital marketing strategy is a set of planned actions carried out online to meet predetermined corporate objectives. Basically, this means boosting sales and strengthening bonds with your audience through continuous activities at the appropriate times through the most effective online platforms.


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Need For A Digital Marketing Strategy In Kathmandu:

  • Right strategy – Right Direction

It is always essential to have a planned strategy before executing anything. The right digital marketing strategy will take your business in the right direction. A digital marketing strategy has to be SMART – Specific, Measurable, Achievable, Realistic and Time-Bound. With a smart marketing strategy, a company can reach out to a wider range of target audiences and generate many leads.

  • Utilize resources to their maximum potential

With a planned digital marketing strategy, none of the resources will be wasted. All the physical, capital and human resources can be fully utilized with the right strategy. 

  • To understand the market share

It is necessary to be aware of the market share. A company has to be aware of the consumers, target audience, competitors, etc. So a proper marketing strategy will help to understand these aspects.

  • To understand the target audience/customers

It is said that the consumer is the king of the market. A strategy is required to understand consumer behaviour, their buying patterns, the needs of the consumers etc. Only then all their needs can be fulfilled and this will help to generate leads and ultimately conversions.

  • To avoid risks

Risk is a part of every business. Where there is profit, there is risk involved. One cannot completely avoid risks. But yes, we can try to avoid unnecessary risks with the help of a planned marketing strategy.

The Structure Of A Digital Marketing Strategy in Kathmandu:

Well, we discussed the need for a proper and planned digital marketing strategy. It’s now time to talk about what exactly a digital marketing strategy looks like.

Digital Marketing Strategy in Kathmandu - Structure of a digital marketing strategy(Source:

  • Plan 

It is essential to plan in advance what is to be done, and how it is to be done. Defining all your goals is an important step. For example, if your goal is to earn a profit, then your digital marketing strategy will be different from the strategy if the goal is to increase awareness of your product. 

  • Reach

In this step, awareness of the product, service or company is to be created. Necessary marketing strategies have to be implemented in order to make more and more people aware of your business. 

  • Action

In this step, digital marketing strategies should be able to generate a good number of leads. Here, consumers are just about to buy from you. So the strategies should be such that you do not miss out on this golden opportunity. 

  • Convert

This is the time to play smart with your marketing strategies. This is the step where you have to convert the leads into sales with the help of effective digital marketing strategies.

  • Engage

Once you get leads and conversions, it’s important to engage with the audience so that you do not miss out on them and also to increase your awareness through word-of-mouth. So it is important to maintain good customer relationship management. 

Difference between Marketing Tactics, Marketing Campaigns and Marketing Strategies:

Marketing strategies are the particular procedures or actions required to attain those goals, as opposed to marketing strategy, which involves setting goals. To define the plan and the schedule while developing a marketing strategy, techniques must also be developed. 

Digital marketing campaigns include the application of marketing plans over every digital medium used by a firm. These campaigns’ marketing strategies frequently change depending on the channel, target market, and other components. However, the best digital marketing campaign will convey a message that is essentially the same across all mediums.

Examples Of Digital Marketing Strategy in Kathmandu:

Adopting the following digital marketing strategies can be very beneficial for the performance of marketing campaigns run by the companies.

Digital Marketing Strategy in Kathmandu - Examples of digital marketing tactics


  • Search Engine Optimization (SEO)

The term SEO refers to the process of content optimization for better search engine placement. Organizations can more effectively reach potential clients through the main search engines by adhering to standard SEO guidelines with all digital material. Your business will be valued only if your website ranks on the first page of Google.

  • Social Media Marketing

SMM is the technique of using social media networks to communicate company messaging and contact customers. Businesses that successfully employ social media marketing strategies can interact with clients directly on their chosen social media platform.

  • Content Marketing

Content is the king of digital marketing. People love to read engaging content. To attract customers’ attention, it is important to have some really interesting content on websites and social media apps like Instagram and Facebook. Engaging content will help to improve the brand awareness of the company.

  • Website Marketing

A company’s website is a very effective strategy in the field of content marketing. An organization may establish itself as a thought leader in its field and attract potential customers with attractive call-to-action messages by developing geo-targeted and optimized landing pages.

  • Influencer Marketing

Connecting with the right influencers at the right time can be beneficial for the company in terms of revenue generation. Today, influencers form an essential part of digital marketing. For example, if a social media influencer with many followers is promoting your product on his/her channel, then all his/her followers are likely to purchase the product.

These are some of the digital marketing strategies or trends that are currently prevailing in the industry. Following these trend can make you the most demanded digital marketer in Kathmandu.

If you want to be one of them, then you should consider investing in our digital marketing courses. Still confused? Here is a glimpse of how students prosper after completing our courses.

Feel free to come and visit our Nepal campus. We would love to give you a tour, make you experience the IIDE vibe, and help you find the perfect course for you.

Tips To Frame an Effective Digital Marketing Strategy in Kathmandu:

It’s now the time to discuss some essential tips and tricks on how to set up an effective digital marketing strategy.

Digital Marketing Strategy in Kathmandu - Tips for effective digital marketing strategy


  • SWOT Analysis

Before implementing any strategy it is essential to conduct a SWOT analysis. This analysis will help you to know about the strengths, weaknesses, opportunities and threats. For example, if there is any competitor in the market who is offering the same product as yours, then this is a threat to your company. Accordingly, you have to plan your digital marketing strategy and implement it.

  • SMART goals

As discussed in the need for a digital marketing strategy, a company has to make specific, measurable, achievable, realistic and time-bound goals.

  • Market Segmentation

It is essential to divide the market into smaller groups to understand the target audience. The market can be categorised into three segments:

Demographic – Here the audience is divided on the basis of personal characteristics such as age, gender etc. This segmentation occurs in the Business-to-Consumer (B2C) context.

Psychographic – This segmentation occurs in the Business-to-Consumer (B2C) and Business-to-Business (B2B) contexts. Here the audience is divided on the basis of some factors such as goals, personality, lifestyle, etc. 

Behavioural – Here the audience is divided on the basis of some factors such as buying patterns, brand loyalty, etc. This can occur in both B2B and B2C.

  • Customer-Relationship Management

To get repeat purchases from customers it’s essential to maintain good relationships with customers. This can be done by providing good after-sales service, discounts on special occasions, etc. This will not only help to increase brand loyalty but also improve the goodwill of the company. 


FAQs – Frequently Asked Questions

Q. How can I do digital marketing in Kathmandu?

Ans: First, you must be clear with digital marketing concepts. For this, you can take up the best digital marketing course in Kathmandu. Once you are clear with the concepts and the process, you can start your digital marketing agency.

Q. What is the best strategy for digital marketing?

Ans: There are many strategies for digital marketing like paid advertising, SEO, social media marketing, email marketing, etc. You can choose the best strategy according to the needs of your business.

Q. What is a digital strategy plan?

Ans: A digital marketing strategy is a set of planned actions carried out online to meet predetermined corporate objectives.

Q. What are the 4 phases of digital marketing?

Ans: The 4 phases of digital marketing are reaching your audience, interacting with your audience, converting your audience, and engaging your audience.

Q. Why do you need a digital strategy?

Ans: A digital marketing strategy is required to take your business in the right direction, for optimum utilization of time and resources, and to avoid any unwanted risks.

Q. How much can a digital marketer earn in Kathmandu?

Ans: A digital marketing manager can earn an average salary ranging from NPR 51,700 to NPR 1,74,000 per month.


Alas! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understand how important a digital marketing strategy is for your business.

If you are a working professional or a college student who wants to pursue a detailed course on digital marketing, then do check out our Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. These courses will shape you in a way that will make you industry-ready.

So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Jyot Dhami

    The blog is very helpful, digital marketing strategies mentioned in the blog were very details and descriptive along with easy to understand. Amazing Blog overall!

  2. Sumedha

    Thanks for this wonderful article. Can’t wait to use these amazing tips in my future projects! Waiting for more such posts.

  3. Shaizan Shaikh

    This blog was so informative for me as I was curious to know the strategies which can be used in Digital Marketing. I have gained knowledge in depth from this blog about the Structure of digital marketing and tips to frame an effective digital marketing strategy. Thanks for sharing such an informative blog.

  4. Abi Craig

    This is so detailed and insightful. It brings to light the importance of having a Digital Marketing Strategy.


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