Have you ever wondered what are the latest Digital Marketing trends in Kathmandu this year? If you did then you’ll know it can be really tricky to keep up with all these digital marketing trends as the industry changes at a very fast pace. That is why we have made a list of the top 10 digital marketing trends in Kathmandu that you should start taking advantage of right now.
But before diving into our list of top 10 digital marketing trends in Kathmandu let us first understand what exactly digital marketing trends are.
Digital marketing trends are nothing but crucial changes in the strategic direction of the digital marketing landscape that impacts the marketer’s way of interacting with their target customers. In simpler words, they are nothing but the identification of new techniques, strategies, trends, and platforms that a digital marketer can use in order to promote their products and services to their target customers.
Digital evolution has become an important part of our lives and with today’s rapidly evolving technology, every aspect of digital marketing is changing as well. Each new trend in the field of digital marketing comes with the possibility of connecting with new and potential customers. That is why identifying and analyzing new digital marketing trends is a great way for someone who wants to make a future in digital marketing.
Check out our video below to learn some of the trends that are prevailing in the industry.
Let us now dive into the list of the top 10 digital marketing trends in Kathmandu:
Advantages of Keeping up with the Latest Digital Marketing Trends
1. Wider Reach
Digital marketing helps you to advertise and promote your product and services in almost every part of the world. Whether it’s local or global, digital marketing will help you to target anyone from anywhere.
By building a website and social media accounts for your business you can connect and engage with your potential audience from all over the world. The posts you make will reach faster to your audience when as compared to an offline advertisement such as a flyer.
2. Specific Targeting
One of the amazing qualities of digital marketing is that it helps you to target your target audience which is not possible in the case of traditional advertising such as newspaper or a magazine. You can use the customer database by extracting the data you need from social media platforms like Facebook, Instagram or even Google Analytics
This database will help you to effectively target your potential buyers. This also assists in understanding the changes in the pattern of customer behavior, their tastes and preferences, etc. You can keep up with these changing trends and target accordingly.
Even a small business can indulge in digital marketing practices as they do not require any heavy investment, unlike traditional marketing. You no longer need to spend on flyers and magazines. Instead you can invest in the right direction and achieve your desired goals.
There are many metrics such as the CPC, ROI, etc., that can help you to understand which ads are getting clicks and impressions. Data analytics platforms such as Google Analytics can help you find this data through which you can target national as well as international customers at the same price.
It is always very important to retain your old customers because engaging with them can increase their brand loyalty. Also, these old customers can help bring new customers to your business.
This retention is possible by sending personalized emails to your customers. All you have to do is upload your customer database with their name and email and just in a flash your work is done. Personalized messages can also be sent to your users by using various other social media platforms
Top 10 Digital Marketing Trends In Kathmandu That Every Digital Marketer must Know
1. Artificial Intelligence (AI) in Marketing
Artificial Intelligence (AI) is among the #1 digital marketing trends nowadays as many companies are rapidly adopting it in order to encourage their operational efficiency as well as improve their customer experience. With the help of AI, marketers can now gain a comprehensive understanding of their target audiences. Nowadays, numerous apps and websites use AI in the form of chatbots in order to resolve queries of their customers and because of this 60% of internet users have already interacted with AI.
AI has already taken over various aspects of your lives and it will continue to be a part of it in the future. Most of the content we consume via various social media platforms nowadays is customized by AI in order to keep us engaged for a long period of time. In fact, by 2025 AI is predicted to be worth 190 billion dollars which is why digital marketers have an amazing opportunity to take advantage of this hi-tech tool.
Benefits of AI in Digital Marketing:
- You can understand your audience better with the help of AI as it can predict buying behavior and decisions of your customers by helping you analyze large amounts of Data.
- AI can increase productivity by easily automating several repetitive tasks which in turn will save a lot of time and resources.
- AI can also boost your decision-making
- You can make effective digital marketing strategies with the help of AI by using various AI-driven data analysis software and services.
- It can help you in creating high-quality and better-performing content.
The popularity of Podcasts has increased greatly in the last couple of years. Nowadays, many celebrities and influencers have started doing their own Podcasts on various topics. Lots of people love to listen to these Podcasts on a daily basis, and with Google now displaying them directly in its SERPs it has become essential for digital marketers to consider it as a marketing channel.
In the field of digital marketing, Podcasts can be a great tool that you can add to your marketing strategy. They have major SEO benefits and usually, you can even link them back to your website. You can use keywords in the titles and descriptions of your podcast episodes. You can even create a specific page for every episode of your Podcast. Another great way to increase good SEO is to create a blog post that contains the transcript of your podcast episodes.
A podcast can also help you with your social media efforts. Sharing your Podcast episodes on your various social media platforms can easily direct more traffic to your website. You can also create a social media post for each episode when they are released in order to build your brand and reach.
Benefits of Podcasts in Digital Marketing:
- Podcasts can help you in reaching new audiences.
- It allows brands to communicate with their audience.
- Podcasts are a lot easier than videos.
- Podcasts also allow you to partner with a reputable podcast producer.
- You can also be a guest on a reputable podcast in order to promote your products or services.
3. Influencer Marketing
Influencers are becoming a more and more important part of digital marketing strategies than ever before and this is because of the rise in social media usage since the Covid pandemic. Nowadays, consumers are increasingly using social channels in order to discover as well as buy new products and this is where Influencer Marketing comes in.
Influencer Marketing is a type of social media marketing in which brands rely on influencers or public figures for promoting their products and services. Influencer Marketing allows you to better target your customers which is why there is a greater chance of getting conversions and leads. Influencer Marketing also allows you to influence the purchase behavior of your customers as it doesn’t come across as forceful advertising.
Influencer Marketing also helps you in improving your SEO. When an influencer promotes your product or brand on social platforms, it helps you in generating better backlinks to your website and backlinks from another website have a high level of impact when it comes to your website’s ranking. Apart from social media most influencers now also have their own platform which gives you another chance for getting traffic or a referral link to your website.
(Kylie Jenner promoting a giveaway for Scott Disick)
Benefits of Influencer Marketing in Digital Marketing:
- It helps in increasing brand awareness.
- It builds credibility and trust between brands and customers.
- It is a win-win partnership for both brands and influencers.
- It helps brands in boosting their SEO and ROI.
- It helps brands in influencing the purchase behavior of their customers.
4. YouTube Shorts
YouTube shorts are the new way of presenting your video content in short form. YouTube Shorts is Google’s way to compete with short video platforms like TikTok and Instagram Reels. The maximum duration of YouTube Shorts videos is 1 minute which allows creators to create quick, everyday videos that can connect with their audience on a personal level.
With its increasing popularity, YouTube Shorts is a great tool that offers a convenient and easy way to connect with your audience by consistently creating and publishing bite-sized videos. Any business can create brand awareness by making attractive and engaging content on YouTube Shorts. YouTube shorts can also be an alternative source of income for a business as you can earn some revenue by making engaging content on it.
Benefits of YouTube Shorts in Digital Marketing:
- You don’t need to have lots of equipment for creating YouTube Shorts
- You don’t have to make lengthy intros on YouTube Shorts.
- On YouTube Shorts, you can post about topics that your audience cares about
- YouTube Shorts allows you to tap into the huge base that uses YouTube through their mobile phones.
- YouTube Shorts allows you to schedule your shorts which can be helpful to you in maximizing views if you align your publishing strategy according to your target audience’s behavior.
5. Mobile Marketing
Mobile Marketing relates to any promotional activity that is done in order to appeal to mobile device users. The most common marketing channel for mobile marketing is SMS messaging. SEO is the second-most common channel for mobile marketing followed by display-based campaigns. The main goal behind mobile marketing is to reach mobile users through various mobile marketing methods such as push notifications, mobile-optimized ads, mobile applications, and more.
Nowadays, every business needs to put mobile marketing in their digital marketing strategies as the era of mobile marketing has already arrived and you are already trailing behind if you are not putting mobile marketing in your digital marketing strategy. Even Google is moving towards mobile-first indexing as more and more internet users use mobile to surf the internet or do their online shopping. If you want your business to be more visible to your potential customers and create brand awareness around it then you’ll definitely need to optimize your website according to mobile devices.
Benefits of Mobile Marketing in Digital Marketing:
- Mobile marketing allows you to reach a global audience as well as segment it.
- There are multiple marketing channels available in mobile marketing.
- With the help of mobile marketing, you can target customers based on their location.
- When compared to traditional marketing, mobile marketing is relatively cheaper.
- Mobile marketing offers you various ad formats to choose from.
6. WhatsApp Marketing
WhatsApp Marketing refers to any marketing or advertising activities that take place on WhatsApp messenger. If you want to promote your products and services to your customers or increase visibility then WhatsApp is a perfect tool for you. Currently, there are more than 2.78 billion active WhatsApp users worldwide and that’s a lot of potential customers for any brand or business, regardless of their niche. By sensing this huge market opportunity Meta, previously known as Facebook launched WhatsApp Business in 2018.
Using WhatsApp Business for contacting your customers can help you in increasing their confidence in you as well as your company’s legitimacy. With the help of WhatsApp Business, you can offer personalized customer support to your customers by using automated messages and chatbot-like capabilities. If you are launching a new product, you can automatically send the promotional messages you’ve created to your customers with the help of WhatsApp. Apart from these, the best thing about using WhatsApp as a marketing tool is that it doesn’t charge a fee for international communication. This means you can easily reach and connect with your global audience or customer base.
Benefits of WhatsApp Marketing in Digital Marketing:
- It is a fast, secure, and cost-effective marketing tool.
- It offers a wider demographic reach.
- With the help of WhatsApp, you can engage in personalized interactions with your customers.
- It helps you in gaining valuable insights about customers.
- With the help of the WhatsApp Business app, you can automate all your conversations and messages.
7. Pop-Up Ads
Pop-up Ads are multifunctional tools that appear while browsing a website. They are mainly used for advertising and lead-generating purposes. Marketers like using Pop-up Ads because they can immediately grab the user’s attention as well as enforce them to take immediate action. Pop-up Ads also allow you to trigger different pop-ups on different pages based on consumer behavior. Although, it is important to remember that excessive use of pop-ups can easily annoy your website visitors.
Benefits of Pop-up Ads in Digital Marketing:
- Pop-up Ads can’t be ignored.
- They can deliver a valuable massage.
- They are customizable.
- You can use Pop-ups to ask for feedback.
- They can increase your website traffic.
8. Push Notifications Marketing
Push notification marketing is an advertising strategy used by marketers in order to inform their target audience about their products and services through browser notifications on various devices. It is a great tool to inform users about the latest news as well as communicate with them. Marketers use it to provide customers with useful information regarding the brand, apps, new features, and more.
Push Notifications Marketing is a powerful digital marketing strategy for driving engagement with your audience. You can use it to encourage your current as well as potential customers to visit your website or app. Push notifications also have a dramatically higher open rate than as compared to email marketing which makes it even more important to have them in your digital marketing strategy.
You can also check out our video on 3 tips to improve your push notification marketing strategy.
Benefits of Push Notification in Digital Marketing:
- It can provide you with higher engagement.
- It can increase your conversion rate.
- With web push notifications, you do not need to have a mobile app in order to reach out to your subscribers.
- Its open rate is higher than SMS and Email.
- It can increase your website traffic.
9. SMS Marketing
SMS Marketing is a form of marketing in which businesses send promotional messages regarding their products or services to their customers via text messages. SMS Marketing plays a very crucial role in any digital marketing strategy. In fact, it is important, now more than ever, for getting in front of the right customer at the right time with the right products or services.
Here is an example of SMS Marketing:
Benefits of SMS Marketing in Digital Marketing:
- It is a direct and immediate channel.
- You can increase customer engagement with the help of SMS Marketing.
- It has higher open rates than emails.
- It is cost-effective as well as mobile-friendly.
- It can help you in reaching a wide demographic.
10. Voice Search Optimization
The use of voice search has increased tremendously in the last few years as it lets you make your searches conveniently. Voice search is rapidly becoming an essential part of our lives which means it has become very important for businesses to develop a voice search digital marketing strategy. Voice search is not only changing the way people search but also the way people find products and interact with brands. Voice search has also become an important part of SEO. So if you want to increase your brand visibility in the voice search results, you need to start optimizing your content to be voice search friendly.
Benefits of Voice Search in Digital Marketing:
- It helps you in providing quick responses to your customer’s queries.
- It is highly beneficial for an SEO campaign.
- It offers users a hands-off facility.
- It helps you in driving traffic.
- It helps you reach multiple clients at once.
To learn more about voice search you can check out our video on how to optimize your content for voice search.
If you find yourself interested in making a career in digital marketing then you should consider investing in our digital marketing courses where we will equip you with the skills that make you industry-ready.
Still confused? Check out what our students have in store for you.
Feel free to come and visit our Nepal Campus. We would love to give you a tour around our campus and help you find the best course based on your interests.
FAQ – Frequently Asked Questions
Q. What is the main difference between digital marketing and traditional marketing?
The main difference between digital marketing and traditional marketing is the mediums through which audiences encounter marketing messages. Traditional marketing uses traditional media like magazines, newspapers, radio, billboards, etc for marketing purposes whereas digital marketing uses digital media, such as social media, websites, search engines, etc.
Q. Why AI is important in digital marketing?
Nowadays, AI has become extremely important in digital marketing as it helps marketers in analyzing massive amounts of data and it can also predict every customer’s purchasing behaviors and decisions. This enables marketers to effectively conduct targeted marketing efforts toward specific audiences. AI also helps in increasing consumer satisfaction levels.
Q. Are digital marketing certificates worth it?
Every certification you list on your resume strengthens your ability to demand a higher salary and gives you the confidence that you deserve it. These certificates serve as the testament of the knowledge that you have gained through the course and hence helps you to stand out from the crowd.
Q. Why are trends important to marketers?
Trends are important for marketers as they allow businesses to break the boundaries of today’s competitive market and bring new ideas and opportunities.
Q. What is the scope of digital marketing in Kathmandu(Nepal)?
The scope of digital marketing is growing day by day in Nepal. It grew by 40% last year, which was way ahead of the growth in other areas of marketing, which were around only 3-5%. So if you want to make a career in digital marketing then this is the right time for you to start learning it.
Q. What are the latest digital strategies adopted in Kathmandu?
Some of the digital marketing strategies that are becoming increasingly popular in Kathmandu are content marketing, social media marketing, Google Ads, email marketing, etc.
We hope you enjoyed reading our blog on digital marketing trends in Kathmandu and learned something new from it.
Nowadays, staying on top of trends is highly important as it can help you build credibility and add value to your work. You can’t advance your career if you don’t have your industry is headed. One of the best ways to keep up with all the digital marketing trends is to sign up for IIDE’s MBA-Level Post Graduation Program in Digital Marketing which will equip you with all the current and industry-relevant digital marketing knowledge and skills.
If you are someone who doesn’t have enough time to do a fully integrated Digital Marketing course, then you should check out IIDE’s Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing which will help you in becoming a digital marketing expert from the comfort of your home.
That’s it, folks! If you have any questions regarding the various digital marketing trends then let us know in the comment section down below. Happy Reading!