The difference between SEO and SEM lies in their approach to digital marketing. SEO focuses on organic search results, optimising a website's content to improve rankings, while SEM involves paid advertising through platforms like Google Ads. SEO can take 3-6 months to show results, while SEM can generate immediate traffic. Global digital ad spending is expected to exceed INR 1.5 lakh crore by 2025, highlighting the growing role of SEM in marketing strategies.

Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Sep 8, 2024

Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.