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<p>Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.</p>

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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">What is Google My Business</span></h2><p><span style="font-weight: 400;">Google My Business is a Google tool that helps you manage and also enhance your business profile on Google. Wondering what a Business Profile is? This listing appears on Google Maps and local search results on Google. In this Google My Business 2021 Guide, we will further look into the importance of this tool that Google has to offer.</span><span style="font-weight: 400;"><br></span></p><h2><span style="font-weight: 400;">Importance &amp; Advantages of Google My Business</span></h2><p><span style="font-weight: 400;">Listed below are a few advantages of Google My Business-&nbsp;</span></p><ul><li aria-level="1"><h3><b>Increased Visibility</b></h3></li></ul><p><span style="font-weight: 400;">GMB is a tool for listing your brand on search engines. It gives your brand increased visibility and helps with SEO as well.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Cost-effective</b></h3></li></ul><p><span style="font-weight: 400;">A Google My Business is cost-effective and can show your profile in the Google local 3-pack.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Increases credibility</b></h3></li></ul><p><span style="font-weight: 400;">When you show up on a search engine, people feel it is a credible brand. More than 90% of search engine users look for a brand online before making any kind of purchase.&nbsp;</span></p><ul><li aria-level="1"><h3><b>A way of networking</b></h3></li></ul><p><span style="font-weight: 400;">Many businesses can reach out to you through your company profile. In this way, you can reach out to a larger audience through your online presence.&nbsp;</span><span style="font-weight: 400;"><br></span></p><ul><li aria-level="1"><h3><b>Local Sales</b></h3></li></ul><p><span style="font-weight: 400;">More than 60% of consumers have said they have used GMB to finalize local businesses online.</span></p><ul><li aria-level="1"><h3><b>Boost in business</b></h3></li></ul><p><span style="font-weight: 400;">Many businesses have reported a significant increase in business with the help of GMB.</span></p><ul><li aria-level="1"><h3><b>3-pack Format</b></h3></li></ul><p><span style="font-weight: 400;">You can become part of Google’s organic results on the first page in the 3-pack format. You can boost your local rankings through this.</span><span style="font-weight: 400;"><br></span></p><ul><li aria-level="1"><h3><b>Know your Target audience</b></h3></li></ul><p><span style="font-weight: 400;">You will be able to understand your target audience better with GMB. The search intent is something you will get to understand and bridge the gap with the help of GMB.</span></p><h2><span style="font-weight: 400;">How to Set up an Account on Google My Business</span></h2><p><span style="font-weight: 400;">We have a Google My Business setup guide just for you.&nbsp;</span></p><h3><b>1. Create a Google account</b></h3><p><span style="font-weight: 400;">Set up a Google account related to your business. Ideally, you need to include your domain name but a Google account is also okay. Create your Google My business login.</span></p><h3><b>2. Go to www.business.google.com&nbsp;</b></h3><p><span style="font-weight: 400;">You can manage, evaluate and monitor your account with the help of www.business.google.com. You can publish online updates, reviews, photos, etc.&nbsp;</span></p><h3><b>3. Feed in your business name</b></h3><p><span style="font-weight: 400;">Enter your business name.&nbsp;</span></p><h3><b>4. Add location and delivery</b></h3><p><span style="font-weight: 400;">Type in your physical business address.</span></p><h3><b>5. Select areas of service</b></h3><p><span style="font-weight: 400;">If you are in the service industry and do not have a location as such, then select ‘specific areas’ and choose the areas that you are open to. If you serve people only within a certain radius, then click on ‘distance around your business location’ and select the distance.&nbsp;</span></p><h3><b>6. Choose a category for your business</b></h3><p><span style="font-weight: 400;">You need to tell Google about the nature of your business. Choose a category from the multiple pop-up options.&nbsp;</span></p><h3><b>7. Add contact details</b></h3><p><span style="font-weight: 400;">Fill in your primary number, email address, and also physical location.&nbsp;</span></p><h3><b>8. Verify</b></h3><p><span style="font-weight: 400;">Finish and verify your account and voila! You are ready. We hope that this GMB training guide was of good use to you.</span></p><h2><span style="font-weight: 400;">List of Important Google My Business Guidelines&nbsp;</span></h2><p><span style="font-weight: 400;">Here’s a list of Google My Business Guidelines that you should follow –&nbsp;</span></p><p><b>Google My Business Brand Guidelines and Local Google My Business Guidelines</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ensure that your address is correct.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">One business should have only one profile</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your business name and identity need to be similar across stationery, signage, and branding.&nbsp;</span></li></ul><p><b>Google My Business Video Guidelines</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use relevant video content</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Video content needs to be clear</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can use videos of the location to build brand credibility</span></li></ul><p><span style="font-weight: 400;">These were a few Google My Business Review Guidelines that you must follow to the T. Continue reading to find a checklist.&nbsp;</span></p><h2><span style="font-weight: 400;">Google My Business Optimization Checklist&nbsp;</span></h2><p><span style="font-weight: 400;">Here’s a Google My Business Optimization Checklist for you-</span></p><ul><li aria-level="1"><h3><b>Fill out every section</b></h3></li></ul><p><span style="font-weight: 400;">Make sure that you have included all the information necessary such as the company name, address, phone numbers, website, and working hours.</span></p><ul><li aria-level="1"><h3><b>Re-check contact information</b></h3></li></ul><p><span style="font-weight: 400;">Make sure the contact information is correct. The name should be the same as your business name and used elsewhere. There needs to be consistency. Mention your hours of work as well and holidays.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Fill out your business description</b></h3></li></ul><p><span style="font-weight: 400;">What is your business about? Summarize it in 2 lines. The customer needs to understand from those 2 lines what your business stands for.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Choose your category</b></h3></li></ul><p><span style="font-weight: 400;">Choose a relevant business category. This will help you use the discovery search feature on Google. This needs to be done especially if your business name does not have much to do with the type of business you have to offer.</span></p><ul><li aria-level="1"><h3><b>Select your offerings</b></h3></li></ul><p><span style="font-weight: 400;">Choose what services you offer. For example, check dine-in if you offer it, valet parking, air-conditioning, etc.&nbsp;</span><br></p><ul><li aria-level="1"><h3><b>Add photos</b></h3></li></ul><p><span style="font-weight: 400;">Ensure quality photos that will appeal to your target audience. They need to be visually appealing and also relevant.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Include reviews</b></h3></li></ul><p><span style="font-weight: 400;">Include reviews with your business profile. Since reviews are one of the most important factors in purchase decisions, the Google algorithm is such that it gives a lot of importance to reviews for ranking.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Answer questions</b></h3></li></ul><p><span style="font-weight: 400;">Allow questions to include your answers. Include the most commonly asked questions.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Set up messaging</b></h3></li></ul><p><span style="font-weight: 400;">Lastly, set up messaging with your account to chat with your customers.</span></p><p><span style="font-weight: 400;">You can even use the Google My Business App for optimizing your business profile. It is a Google My Business Optimization Service that they provide.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">FAQs</span></h2><p><b>Q. What Should You Do If Your Company’s Category Isn’t Found on Google My Business?</b></p><p><span style="font-weight: 400;">You need to select a primary category on Google Business that matches up to the nature of your business.&nbsp;</span></p><p><b>Q. What Are GMB Labels, and Why Do They Matter?</b></p><p><span style="font-weight: 400;">Labels in Google My Business are a special feature to organize your business locations.&nbsp;</span></p><p><span style="font-weight: 400;">Labels on google my business are </span><b>a feature used to organize your business locations</b><span style="font-weight: 400;">. They help a business owner to multi-location outlets into groups, and you can easily manage them on your Google my business dashboard. Each of your physical outlets can have up to ten unique labels associated with them.</span><span style="font-weight: 400;"><br></span></p><p><span style="font-weight: 400;"><b>Q. Is it necessary to have a physical address in order to use GMB?</b></span></p><p><span style="font-weight: 400;">Yes, it is necessary to have a physical address in order to use Google My Business as Google requires a physical mailing address to verify that the business exists in the verified area. You have the option of hiding your address from public view.</span></p><p><b>Q. What Should I Do If I Work From Home and Don’t Want My Address Listed on Google My Business?</b></p><p><span style="font-weight: 400;">You can do so by hiding your address so that it does not appear on your listing. Remove the address from the address section and save your setting.</span></p><p><b>Q. How Do You Use Call Tracking Numbers and Keep Your NAP Consistent?</b></p><p><span style="font-weight: 400;">Open the GMB dashboard and click on the info tab. Update your contact information, add your <a href="https://phonexa.com/blog/what-is-a-tracking-phone-number/" target="_blank" rel="nofollow noopener noreferrer">call tracking number</a> in the primary field, and your business number. Start tracking!</span></p><p><b>Q. How Can You Improve Your Google My Business Listing?</b></p><p><span style="font-weight: 400;">Here’s how you can improve your GMB listing-</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Make sure your listing is on Google Maps</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Verify your business listing</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Add good quality photos to the listing</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Add a Q &amp; A section</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Post on your business accounts regularly with discounts, events, important announcements, etc.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Allow reviews and respond to them</span></li></ul><p><b>Q. How Can I Add Multiple Locations to Google My Business?=</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sign in to your GMB account</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Click on the ‘add business’ option in the drop-down menu</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Click on add business</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Click on import businesses</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Download the template and fill out the location and business info</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Verify the listings</span></li></ul><p><b>Q. How Do I Add GMB Highlights / Attributes?</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sign in to your GMB account</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Open the location you wish to manage</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Click on the ‘info’ button</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Find ‘add attributes’</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Choose edit</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Update your attributes</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Click apply</span></li></ul><p><b>Q. How Do I Change My GMB Address?</b></p><p><span style="font-weight: 400;">You can change your GMB address by tapping on the profile button, then clicking on the add address option, and clicking on the pencil icon. Edit the address and update it so it can reflect on Google Maps.&nbsp;</span></p><p><b>Q. What is GMB’s short name?</b></p><p><span style="font-weight: 400;">A Google My Business short name is a short name or a customized name that you can add to your GMB account. This enables users to find you quickly.&nbsp;</span></p><p><b>Q. What are the steps for adding answers to GMB?</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sign in to your Google account</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Search for your business on Google</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Navigate to the listing with the ‘questions and answers section’</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Once you select the question you wish to answer, click on ‘select’</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Answer the question and click on ‘post’</span></li></ul><h2><span style="font-weight: 400;">Conclusion</span></h2><p><span style="font-weight: 400;">We hope that this article on Google My Business helped you gain valuable insights. We recommend this </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">short course in digital marketing</span></a><span style="font-weight: 400;"> that will help you understand digital marketing holistically.&nbsp;</span></p><p><span style="font-weight: 400;">You can also check this </span><a href="https://iide.co/master-mba-digital-marketing/"><span style="font-weight: 400;">MBA in Digital Marketing</span></a><span style="font-weight: 400;"> out if you are looking for an MBA-Level course. Reach out to our team at IIDE for guidance and career tips.&nbsp;</span></p></div></div>

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Find out what is GMB - its importance, advantages, how to set it up, important guidelines, and more in this Google My Business Guide.

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