MBA in digital marketing salary in Glasgow in 2025

What is the MBA in Digital Marketing Salary in Glasgow for 2023

Digital Marketing as a method of marketing is a rapidly growing field and the demand for professionals with digital marketing skills is high, this has led to an increase in the number of MBA in Digital Marketing programs offered by universities and colleges.

In Glasgow, an MBA in Digital Marketing is offered by several universities and colleges as a postgraduate course. The course is designed to provide students with a solid foundation in digital marketing and to provide a comprehensive understanding of the various aspects of the course, including pay-per-click (PPC), search engine optimization (SEO), social media marketing (SMM), email marketing, and more.

A graduate in digital marketing should be equipped with the skills and strategies needed for lead generation and brand building and this will include, knowing how to use digital platforms, strong communication skills, basic design skills, and customer relationship management.

The top institutes offering an MBA in digital marketing in Glasgow

1. Indian Institute of Digital Education 
2. Imperial College Business School
3. Pitman Training
4. University of Leeds
5. University of Glasgow

Getting information about the salary expectations in a particular field before delving into it is a good step. Nobody wants to spend a good number of years in the university and end up regretting their choices, and that is why we would go with you on this journey to discover the salary range to expect as a professional with an MBA in digital marketing in Glasgow. 

MBA in Digital Marketing Salary in Glasgow for freshers

As a fresher with an MBA in digital marketing in Glasgow, there are so many job opportunities you can apply for. Starting with no experience, you can expect to earn around £20,000 per year depending on your job role. This is an opportunity to gain experience, it is also an opportunity to equip yourself with other skills relevant to the field such as decision-making skills, communication skills, and organizational skills.

As you gain more experience and take on more responsibilities, your salary can increase over time. This may not apply to all companies or organizations, the salary range for an entry-level role in a small startup will differ from that of a bigger organization.

MBA in Digital Marketing Salary in Glasgow based on Experience

• Entry-level digital marketing specialist with an MBA: On average, a person with little or no experience in digital marketing in Glasgow can expect to earn a salary of around £20,000 to £25,000 per year. However, it is important to take more courses either online or offline and keep upskilling, this will help in building a strong portfolio needed to move up the career ladder and possibly a chance for a higher paying position.  
• Digital marketing manager with 2-5 years of experience and an MBA: A Digital Marketing Manager with 2-5 years of experience and an MBA in Glasgow can expect to earn a salary in the range of £30,000 to £40,000. This can vary based on the specific company, industry, and job responsibilities.
• Digital marketing manager with 5-10 years of experience and an MBA: A Digital Marketing Manager with 5-10 years of experience and an MBA in Glasgow can expect to earn a salary in the range of £40,000 to £50,000. This can vary based on the specific company, industry, and job responsibilities.
• Senior Digital marketing manager with 10+ years of experience and an MBA: The average salary for an experienced digital marketing manager with years of experience and a management role in Glasgow is around £50,000 to £65,000 per year. However, digital marketing managers can earn more depending on the company’s size and job responsibility. A managerial role isn’t enough to stop upskilling. 
• Director of digital marketing with an MBA and extensive years of experience: A director-level digital marketer can expect to earn around £70,000 per year. Depending on the size of the company, a digital marketing director can earn even more. More courses should be taken to remain at the top of the game because the digital marketing industry keeps experiencing changes in trends and one has to be current with skills and strategies. 

MBA in Digital Marketing Salary in Glasgow based on qualifications

MBA in Digital Marketing Salary in Glasgow can vary based on several factors, including an individual’s qualifications and level of education.

• Bachelor’s Degree in Marketing or a Related Field: A person with a bachelor’s degree in marketing or a related field can expect to earn a starting salary of £25,000 to £35,000. This can include roles such as digital marketing coordinators, marketing associates, or social media specialists. With experience, an individual in this role can expect a salary increase.
• Master’s Degree in Marketing or a Related Field: An individual with a master’s degree in marketing or a related field can expect to earn a starting salary of £30,000 to £45,000. This may include roles such as digital marketing managers, content marketing managers, or search engine optimization (SEO) specialists. With experience, an individual in this role can expect a salary increase.
• MBA in Digital Marketing: An individual with an MBA in Digital Marketing can expect to earn a starting salary of £35,000 to £50,000. This may include roles such as digital marketing strategists, email marketing managers, or senior digital marketing managers. With experience, an individual in this role can expect a salary increase.

High-paying job Profiles for MBA in Digital Marketing Graduates in Glasgow

Here is a list of top job profiles or careers in which an individual can make a career after an MBA in Digital Marketing and their salary range;

1. Digital Marketing Director

A Digital Marketing Director oversees a company’s entire digital marketing strategy. They are responsible for developing and implementing digital marketing campaigns, managing the digital marketing team, and ensuring that the company’s goals are being met.

This includes setting goals, establishing KPIs, and measuring the performance of digital marketing campaigns to optimize results. This position requires a deep understanding of digital marketing channels and strategies, along with excellent leadership skills.

They are also responsible for managing a team of digital marketing professionals. They typically earn salaries in the range of £70,000 to £100,000.

2. Senior Digital Marketing Manager

A Senior Digital Marketing Manager is responsible for overseeing digital marketing campaigns for an organization, developing marketing strategies, and implementing and monitoring their effectiveness. This involves creating marketing strategies that align with the company’s goals, identifying target audiences, and creating ad content.

They also manage a team of digital marketing professionals and ensure they meet the company’s marketing goals. A senior digital marketing manager will need to have strong communication skills, excellent project management skills, and the ability to stay up-to-date with the latest trends. They typically earn salaries in the range of £50,000 to £80,000.

3. Paid Media Director

A Paid Media Director is responsible for developing and implementing paid media campaigns for an organization across various platforms such as Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads.

They work with a team of paid media specialists to create and manage campaigns that drive leads and sales for the company. Strong analytical and problem-solving skills and experience in paid advertising are required to excel in this role. They typically earn salaries in the range of £60,000 to £100,000.

4. E-commerce Manager

An E-commerce Manager is responsible for managing and optimizing an organization’s online sales channels, ensuring its smooth running, and developing marketing strategies to increase sales.

They work closely with the digital marketing team to identify opportunities for improvement and to drive sales. Strong analytical skills, excellent customer service skills, and a deep understanding of e-commerce platforms and digital marketing strategies are required to excel in this role They typically earn salaries in the range of £35,000 to £50,000.

5. Digital Analytics Manager 

A Digital Analytics Manager is responsible for tracking and analyzing digital marketing data to optimize campaigns and improve performance. This involves analyzing data and providing insights to help the company improve its marketing efforts, developing metrics and KPIs, and ensuring that the company is meeting its goals.

A digital analytics manager has to be comfortable working with data analysis tools such as Excel, Google  Analytics, and other reporting software. For this role, excellent analytical and problem-solving skills and the ability to work with a team is important They typically earn salaries in the range of £37,000 to £70,000.

6. Social Media Manager

A social media manager is responsible for managing and optimizing an organization’s social media presence. They manage a company’s social media accounts, develop social media strategies, and monitor their effectiveness by creating engaging content that attracts followers and helps build the brand’s reputation.

A social media manager has to be up to date with the latest social media trends and algorithms possess strong communication skills and the ability to multitask. They typically earn salaries in the range of £25,000 to £40,000.

7. Content Marketing Manager

A Content Marketing Manager is responsible for creating and managing engaging content for an organization, to drive brand awareness, engage with customers and generate leads.

This involves developing and executing a content plan that includes creating and publishing blog posts, social media content, email campaigns, videos, and other types of content that resonate with the target audience. Strong writing and editing skills as well as experience in content creation are needed for this role.

They typically earn salaries in the range of £35,000 to £60,000.

8. Search Engine Optimization (SEO) Manager

An SEO Manager is responsible for improving an organization’s ranking on search engine results pages, they ensure that the company website ranks high on search engines and they work closely with the content team to ensure the website is optimized for search engines, monitor search engine algorithms and ensure the website stays up to date. They typically earn salaries in the range of £35,000 to £60,000.

9. Digital Marketing Strategist

A Digital Marketing Strategist is responsible for developing and executing comprehensive digital marketing plans for an organization and this involves analyzing the company’s current digital marketing efforts and identifying areas that need improvements as well as identifying new opportunities for growth.

A digital marketing strategist needs to be familiar with all aspects of digital marketing including SEO, paid media, social media, email marketing, and content marketing. Strong analytical skills are needed for this role. They typically earn salaries in the range of £35,000 to £70,000.

10. Email Marketing Manager

An E-mail Marketing Manager is responsible for creating, managing, and executing effective email marketing campaigns for an organization. This involves developing email marketing strategies, designing email templates, creating email content, and analyzing the effectiveness of the campaign.

They are also responsible for managing email databases, ensuring that email lists are up to date and that customers are receiving the right messages at the right time. They typically earn salaries in the range of £30,000 to £55,000.

Top 4 Factors That Determine Digital Marketing Salary in Glasgow

It’s important to note that the above figures are just estimates and that the actual salary of a digital marketer in Glasgow can vary greatly depending on factors such as the specific company, industry, and the individual’s skills and qualifications.

1. Location 

MBA in Digital Marketing Salary in Glasgow is likely to be higher than in more rural or less densely populated areas and this is because there is more demand for digital marketing skills in larger cities like Glasgow. Certain areas of Glasgow may offer higher salaries than others. For example, the city center and other areas with high levels of business activity may offer higher salaries due to the greater demand for digital marketing skills in those areas.

Location can play a role in determining an MBA in digital marketing salary in Glasgow so it’s important to research the local market and cost of living in different areas when evaluating job opportunities and negotiating salary.

2. Company size

It’s worth mentioning that the salary range may vary depending on the company size and industry. For example, a digital marketing professional working in a large multinational company with bigger budgets in Glasgow will likely earn a higher salary than one working in a smaller company. It’s important to research the size of the companies that are in demand in Glasgow and understand the salary ranges for each.

3. Experience level

MBA in digital marketing salary in Glasgow can vary depending on the level of experience of the professional. The more experience you have in the field, the higher your salary is likely to be. A  digital marketing manager with years of professional experience could earn £50,000-£60,000 while an entry-level digital marketing role with little or no experience may pay around £20,000-£25,000

4. Skills and role occupied

The salary range may also vary depending on the role a digital marketer occupies in the company, a social media manager will likely not earn the same amount a paid media director earns, or a content marketing manager may earn less than a digital marketing strategist. It is advisable to keep upskilling as you grow because the roles in the field are diverse and new ideas keep coming up every day and also research the job roles that are in demand in Glasgow and understand the salary ranges for each.

In addition to the salary, MBA in Digital marketing graduates can also expect other benefits such as health insurance, retirement plans, and paid time off. We have answered some questions mostly asked about MBA in Digital Marketing salary in Glasgow below.

FAQ – Frequently Asked Questions

Q. What is the average salary for an MBA in digital marketing in Glasgow?

The average salary of an MBA in digital marketing in Glasgow ranges between £20,000 to £40,000 per year, this also depends on some factors such as experience level, skills, and roles. These exclude other benefits or bonuses  

Q. What is the average salary of an MBA in digital marketing in the UK?

A fresher or graduate with no experience can expect to earn between the range of £22,000 to £28,000 while a digital marketing professional with years of experience and occupies a senior-level role can expect to earn between the range of £45,000 to £48,000. 

Q. What is the starting salary of digital marketing in Glasgow?

A fresher in digital marketing with no experience and who occupies a lesser role can expect to earn about £20,000. It is important to gain enough experience, constantly upskill, and develop other skills relevant to the industry such as problem-solving skills and organizational skills.

Q. What is the monthly salary for an MBA in digital marketing in Glasgow?

On average, a person with an MBA in digital marketing can expect to earn around £1.67k to £3.08k per month.

Q. Is it worth doing an MBA in digital marketing?

The simple answer is YES. Digital marketing is in high demand now, aside from the abundant job opportunities in digital marketing, personal and professional growth is not stunted as there will be opportunities to pursue a Ph.D. in digital marketing or related fields and land even higher paying jobs.

Conclusion

In conclusion, an MBA in Digital Marketing is a valuable investment for anyone looking to pursue a career in digital marketing.

Digital Marketing Salary in Glasgow for graduates is competitive and can range from 20000 to 60000. With the right skills and experience, digital marketing professionals can even earn more. With the increasing demand for digital marketing professionals, an MBA in Digital Marketing is a smart move for anyone looking to build a successful career in this field. 

It’s also important to remember that salary is not the only important factor to consider when considering a career in digital marketing. You should consider the satisfaction from the job if there are opportunities for self and career development, and general work-life balance.

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We hope you got enough information on the MBA in Digital Marketing Salary in Glasgow on this blog. Make that decision today, we wish you the best in your career journey.